Essay On Listening Skills

1576 Words4 Pages

Listening skills in Face-to-Face service interactions:
An ethnographic approach
REFERENCES OGARNIJ !!!

General overview of topic area
Listening skills are an important part of interpersonal communication. Attentive listening behavior affects the speaker’s feelings of self-worth, and speaker’s image of a listener (attentive listening skills, clark). In context of face-to-face service interactions, those reasons are extended to an extra dimension of Customer Relation Management. Company’s ability to listen to its customers through the customer service agents, will affect the business’s overall performance as the customer that feels ignored, may choose to cease using the service and switch to one, where his, or her worries will be attended to.
An example of insufficient customer care, would be an airline passenger, who has trouble finding a place for a bag, yet the flight attendants, don’t listen to the complaints, as they are busy with their duties. Flight service don’t realize that lack of priority given to a customer will consequently reduce the level of satisfaction with the flight, which will have a negative impact of this customer’s image of the company as a whole.
What is listening?
Listening can be defined as a competence in a broader range of communication skills. Listening is the ability to accurately receive and interpret messages that are being sent in the process of conversation. Good listening skills are considered to lead to effective communication, because well understood messages will most likely result in relevant information being sent back to the sender. The sense of understanding created by mutual exchange of messages, that are listened to, may render a desire to build a stronger relationship with the listener.
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... a construct that have multiple dimensions, and its mechanisms have been studied across various areas of knowledge, which may create confusion, because assumptions underlying different theoretical assumptions are often incomplete or ignored. In order to advance our field of knowledge about listening, it is needed to develop and integrate interdisciplinary perspectives of similar paradigms, that would enable us to fully investigate listening and its importance to everyday human interaction.
Proposed future research:
What should theories of listening look like, what sort of terms ought they contain, and what are the specific components of good listening theory?
What is listening in the context of X, and what do we need to know about listening in this context? (elaborate)
Are there new tests of listening that need to be developed to answer specific research questions?

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