Essay On Consumer Decision Making Style

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A consumer decision-making style is defined as a mental orientation –a function of mind involving awareness of three dimensions: time, place and person- characterizing a consumer’s approach to making choices. To begin with there are seven styles of adolescent consumer decision-making styles. Perfectionist (high quality conscious consumer), brand conscious (price equals quality), novelty-fashion conscious consumer (leisure and pleasure-seeking), price conscious (value for money), impulsive (careless consumer), confused by over choice consumer and habitual (brand loyal consumer).
Perfectionist consumers look for the especially top value in goods. Those consumers make associations in order to buy the product with the high quality. Brand consumers believe that the higher the price of a product, the better the quality. These consumers prefer best sold-advertised brands. Novelty-fashion consumers are likely to gain excitement and satisfaction from seeking out new things. They have stimulus to keep up-to-date with styles and fashion trends. The consumers having frivolous and self-gratify...

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