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Rap music history
Hip hop's effect on popular culture
Hip hop's impact on America
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Recommended: Rap music history
As one of the most popular genres of music, hip-hop has an extremely wide reach to a global audience no longer limited based on age, race, or gender. With each new single, artists such as Drake, Jay-Z, Kanye West, and Nicki Minaj occupy spaces at the top of the billboard charts. The current success of rap is unlike what it was when hip-hop was emerging in the early 90s. Originally as a subculture in opposition to the mainstream culture, hip-hop was an extremely diverse genre that placed importance on lyrical genius. It was socially conscious, politically aware, and often challenging of the dominant power struggles seen in modern society. As the majority of rap and hip-hop artists were underprivileged minorities, they spoke of their experiences …show more content…
Through an analysis of the history of hip-hop and mainstream rappers, this paper aims to critically discuss the commercialization of rap music and the implications its current popularity has on black American …show more content…
With this came a commercialization of his image as his ‘shmoney’ dance went viral on the internet. This trend of major labels cashing in on the innovation of a subculture “suggests that original musical ideas and styles, generated organically, are taken up by the record industry, which then popularizes them and adheres to them as a standard form” (Shuker, 2013, p.17). The concept of standardization is very apparent in terms of the kind of rap artists that are promoted and rap songs that reach the mainstream. After analyzing the content of lyrics of about 900 top charting rap songs from 1989 to 2003, Professor Todd Callais from the University of Cincinnati found that “rap lyric topics became less varied, concentrating on sex, partying, consumerism, violence, and self-promotion. Political advocacy ha[d] all but disappeared” (Blatt, 2013). With current rap artists promoting hyper masculine images along with the lavish lifestyle often including, sex, drugs, violence, and alcohol, the stark difference between the current state of rap compared to the beginning of hip-hop raises the question of authenticity. When it comes to celebrities’, authenticity is mainly associated with branding. Cultural branding theory “considers
Hip-Hop became characterized by an aggressive tone marked by graphic descriptions of the harshness and diversity of inner-city life. Primarily a medium of popular entertainment, hip-hop also conveys the more serious voices of youth in the black community. Though the approaches of rappers became more varied in the latter half of the 1980s, message hip-hop remained a viable form for addressing the problems faced by the black community and means to solve those problems. The voices of "message" hip...
Hip hop is both a culture and a lifestyle. As a musical genre it is characterized by its hard hitting beats and rhythms and expressive spoken word lyrics that address topics ranging from economic disparity and inequality, to gun violence and gang affiliated activity. Though the genre emerged with greater popularity in the 1970’s, the musical elements involved and utilized have been around for many years. In this paper, we will cover the history and
Hip-Hop is a cultural movement that emerged from the dilapidated South Bronx, New York in the early 1970’s. The area’s mostly African American and Puerto Rican residents originated this uniquely American musical genre and culture that over the past four decades has developed into a global sensation impacting the formation of youth culture around the world. The South Bronx was a whirlpool of political, social, and economic upheaval in the years leading up to the inception of Hip-Hop. The early part of the 1970’s found many African American and Hispanic communities desperately seeking relief from the poverty, drug, and crime epidemics engulfing the gang dominated neighborhoods. Hip-Hop proved to be successful as both a creative outlet for expressing the struggles of life amidst the prevailing crime and violence as well as an enjoyable and cheap form of recreation.
The second article, “Commercialization of the Rap Music Youth Subculture” by M. Elizabeth Blair, expresses the point of the use of rap music to sell a product even though advertisers know nothing of the subculture....
Negus, Keith. "The Business of Rap: Between the Street and the Executive Suite." Rpt. in That’s the Joint!: The Hip-Hop Studies Reader. Ed. Murray Forman and Mark Anthony Neal. New York, NY: Routledge, 2004. 525-540. Print.
Do you like hip-hop? Do you think hip-hop brings people’s attention to an advertisement or commercial? In “Selling Down: The Marketing of the Hip-op Nation” which was adapted from Other People 's Property: A Shadow History of Hip-Hop in White America” (2007), author and senior editor Jason Tanz argues that hip-hip is a useful source to get the attention of the people; therefore, marketers and salesmen should keep using hip-hop in advertisements and commercials no matter what or who opposes. He also argues the idea that youth see themselves as being members of a higher status by wearing brand name clothing that is advertised by hip-hop.
Hip hop has multiple branches of style and is a culture of these. This essay will examine Hip Hop from the point of view of the following three popular music scholars, Johnson, Jeffries and Smitherman. It will delve deeper into their understanding of what hip hop is and its relation to the different people that identify with its message and contents. It will also identify the history of Hip hop and its transition into popular music. In particular this essay will focus on what hip hop represents in the black community and how it can be used as a social movement against inequalities faced by them. This will then open up the discussion for the how this has influenced society, and the impact it has had in terms of race issues which hip hop itself often represents through music.
Hip hop has permeated popular culture in an unprecedented fashion. Because of its crossover appeal, it is a great unifier of diverse populations. Although created by black youth on the streets, hip hop's influence has become well received by a number of different races in this country. A large number of the rap and hip hop audience is non-black. It has gone from the fringes, to the suburbs, and into the corporate boardrooms. Because it has become the fastest growing music genre in the U.S., companies and corporate giants have used its appeal to capitalize on it. Although critics of rap music and hip hop seem to be fixated on the messages of sex, violence, and harsh language, this genre offers a new paradigm of what can be (Lewis, 1998.) The potential of this art form to mend ethnic relations is substantial. Hip hop has challenged the system in ways that have unified individuals across a rich ethnic spectrum. This art form was once considered a fad has kept going strong for more than three decades. Generations consisting of Blacks, Whites, Latinos, and Asians have grown up immersed in hip-hop. Hip hop represents a realignment of America?s cultural aesthetics. Rap songs deliver a message, again and again, to keep it real. It has influenced young people of all races to search for excitement, artistic fulfillment, and a sense of identity by exploring the black underclass (Foreman, 2002). Though it is music, many people do not realize that it is much more than that. Hip hop is a form of art and culture, style, and language, and extension of commerce, and for many, a natural means of living. The purpose of this paper is to examine hip hop and its effect on American culture. Different aspects of hip hop will also be examined to shed some light that helps readers to what hip hop actually is. In order to see hip hop as a cultural influence we need to take a look at its history.
Hip Hop’s according to James McBride article “Hip Hop Planet” is a singular and different form of music that brings with it a message that only those who pay close attention to it understand it. Many who dislike this form of music would state that it is one “without melody, sensibility, instruments, verse, or harmony and doesn’t even seem to be music” (McBride, pg. 1). Though Hip Hop has proven why it deserves to be called music. In going into depth on its values and origins one understands why it is so popular among young people and why it has kept on evolving among the years instead of dying. Many of Hip Hop values that make it unique and different from other forms of music would be that it makes “visible the inner culture of Americas greatest social problem, its legacy of slavery, has taken the dream deferred to a global scale” (McBride, pg. 8). Hip Hop also “is a music that defies definition, yet defines our collective societies in immeasurable ways” (McBride, pg. 2). The
Hip hop’s rise to popularity has come at a price. It has been put under a magnifying glass as a result of its commercial success. Hip hop’s critics and fans alike have commented on the current state of hip hop through opinion pieces and books. Tricia Rose’s observation that “Hip Hop is in a terrible crisis” in her book The Hip Hop Wars Rose paints a picture of a culture in a dilemma. Rose describes an example that causes hip hop’s current state of crisis: how people discuss hip hop.
Has Hip-Hop given us a warning of change or is it simply a part of musical evolution? In “Hip Hop Planet” by James Mcbride he argues that hip hop is destructive to our society. Hip hop provides a variety of beats, intense rhymes, and yet provocative language. The author has many negative views on the genre but sees some positive influence. With this said, his warning to our future generations can be challenged. Hip hop can have a negative impact on young adults but it also provides large amounts of support to people who struggle with similar complications.
From its conception in the 1970's and throughout the 1980's, hip hop was a self-contained entity within the community that created it. This means that all the parameters set for the expression came from within the community and that it was meant for consumption by the community. Today, the audience is from outside of the community and doesn’t share the same experiences that drive the music. An artists’ success hinges on pleasing consumers, not the community. In today's world, it isn’t about music that rings true for those who share the artists' experiences, but instead, music that provides a dramatic illusion for those who will never share the experiences conveyed. This has radically changed the creative process of artists and the diversity of available music. Most notably, it has called in to question the future of hip hop.
Rap is becoming more popular than ever, soon most of the world will have some type of knowledge of rap music. Rachel Sullivan from the University of Connecticut stated “White respondents in this survey had difficulty naming three rap artists, which indicated that they did not have a high level of commitment to the music.” This statement was produced in 2003, also seemed to be very one dimensional. Recently, rap music has been surging through the masses no matter the race. Furthermore, rap is becoming very prevalent especially in the youth of this era. Many trends, commercials, social media, etc. are revolving around rap music.
Dixon, Travis L., TaKeshia Brooks. “Rap Music and Rap Audiences: Controversial Themes, Psychological Effects and Political Resistance.” Perspectives. 7 April 2009. .
Not only is hip-hop a way of expressing ones feelings or views, but it is a part of the urban culture and can be used as a communication tool. Slang originally came from hip-hop music and has become a very popular use in today’s society, especially the urban parts. Hip-hop is a standout amongst the most compelling musical sorts on the globe. There are rappers everywhere that know what amount of an impact their music can have. Some entertainers attempt to utilize that force of impact to do great (Ruiz INT).