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Background of coca cola company
Background of Coca-Cola
Coca.cola industry background
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Over the years, Coca Cola has made a name for itself. What started out as a small thing, soon grew into a large and thriving company. There are bases for the Coca Cola company all over the world. Many people know and love Coca Cola. The big question is, what makes the Coca Cola company and its product so great? Over the years, the Coca Cola company has done a lot for the world in the means of economical and environmental aid. One of the most recent things Coca Cola has done is donate money to Mexico and the Caribbean for hurricane relief. The money that is being donated is tripling. The total amount is going up to 4.3 million dollars (“Coca Cola donates an additional $4.3 million to Mexico and the Caribbean” n.p). Coca Cola had already donated …show more content…
Recently, the African Coca Cola foundation has donated $1, 800, 000 worth of medical supplies to six out of the thirteen African countries where it operates. Two containers went to Sierra Leone, two went to Liberia, one went to Cape Verde, two went to Guinea Conakry, one went to Ghana, and one went to Gambia (“Equatorial Coca Cola Bottling Company Delivers Medical Materials to Six African Countries” n.p). All of this has benefited the countries of Africa. This is a project that is part of the ShareHope program that the African Coca Cola foundation and Medshare operate (“Equatorial Coca Cola…” n.p). The Equatorial Coca Cola Corporate Affairs director, Juan de Rueda, says, "Our company has always been actively involved in the development of the families and communities of the countries where we work and this commitment is demonstrated by our partnership with the Coca-Cola Africa …show more content…
In 2005, Coca Cola started working with private investor Alkem Nigeria Limited. They set up a recovery sale and buyback scheme for PET bottles that were recycled as synthetic fibers (“Group Advocates Collaboration on Waste Recycling” n.p). Later in 2012, Coca Cola reached out to beveraging companies and formed a voluntary group that helped with advocation for recycling and waste (“Group Advocates Collaboration on…” n.p). As we can see, from the hurricane relief donations to the recycling advocation, Coca Cola has done its part to provide economic and environmental aid for different places of the
Opinions coupled alongside historical accounts provide a lesson demonstrating the truths of Coke’s corporate greed. Elmore’s argument development progresses in a way that the reader becomes furthered dismayed as the history lesson goes on. Coca-Cola ravaged precious water resources in third world countries which eventually resulted in a scale of humanitarian crisis, yet today The Coca-Cola Foundation’s mission statement reads: “…[We have] Committed ourselves to improving the quality of life in the communities where we do business”. Television commercials depicting delight paired with the soft drink, Coca-Cola’s slogan of, “open happiness” along with massive international event sponsorships that universally are recognized currently label the company as having a positive impact in communities. Elmore’s arguments successfully connect the dots, illustrating to the reader on the dissolute framework which held together and lead to the rise in Coca-Cola’s present day
Birchall, Jonathan (2008, February 14). Emerging markets help keep Coca-Cola bubbling: [LONDON 2ND EDITION]. Financial Times, p.25. Retrieved March 8, 2008, from ABI/INFORM Global datebate. (Document ID: 1429142611).
Also, to save and recycle the usage of water. To defuse further boycotts or demonstrations against their products, they need to set up specific funds to have people cultivated on certain awareness, help fund agricultural products and set up seminars in schools to make people aware of certain information they need to know. The furor will definitely subside in long-term if Coca-Cola doesn’t talk to the people but the best way is to face the situation directly by giving a statement to the
Furthermore, the issue with the pesticides in the product, which was tested by the Indian government gave proof of the pesticides in Coca-Cola’s product. Coca-Cola was shut down by the local government but the first video stated, “They used their political power to reopen the plant”. This statement is harsh but if you go by the perception of the people, Coca-Cola does donate to the World Environment Foundation. 2. Do you believe that the Indian government representatives were fully aware of the extent of Coca-Cola's need for water BEFORE they approved Coca-Cola's request to locate there?
Some of our group improvement programs incorporate the "Parivartan" and "Pragati" retailer preparing program, Career Development focuses to prepare youth and make them employable, ladies strengthening program as stated in “COCA-COLA ZERO – ONE OF THE COCA-COLA COMPANY’S MOST SUCCESSFUL AND SIGNIFICANT INNOVATIONS –– NOW IN INDIA (2015)”.Because of its waste concentrates, Coca-Cola was condemned for dirtying the close-by crisp water and ground water and soil; as a result of this issue, ranchers are experiencing water shortage. Regardless of all these social and social issues, clients are utilizing Coca-Cola due to its solid image notoriety everywhere throughout the
Coca-Cola took gradual steps to overcome challenges and difficulties to become the all time favorite drink of billions of people. They employ more than 30,000 people around the world. It is unarguably the most visible company in the world. (Vrontis And Sharp, 2003, p. 290) Their three main missions include “to refresh the world - in mind, body and spirit, to inspire moment of optimisim - through our brands and actions, and to create value and make a difference everywhere we engage” (Coca-Cola, n.d. (b)).
Jeseph University, S. S. (2006). Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to. Saint Joseph’s University Students for Workers’ Rights, 1, 1-78. Retrieved April 22, 2014, from Evidence of The Coca Cola Company’s Human Rights Abuses and Environmental Violations brought to
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
The main reason is to boost up the sales of Coca-Cola and also as a gratitude to their customers, collectors and fanatics.
Considering individuals are becoming more health conscious it would be beneficial for Coca Cola to continue producing even more healthy products. Producing healthier drinks could potentially get their products back in schools. Researching into cheaper materials as well as environmentally friendly alternatives to plastic would be another recommendation. The main concern for Coca Cola is water supply. Without water Coca Cola would not be able to stay in business. It is recommended for Coca Cola to reduce the amount of water it uses. They have already begun a goal to improve water use. “Our 2020 goal is aggressive and builds on the 21.4% water efficiency improvement we’ve made since 2004. We expect to increasingly assess not just the quantity of the water used to grow our product ingredients, but the impact of that use as well” (Improving,
In conclusion, the Coca-Cola Company strives for the best and have a major concern for their customers. With Coca-Cola facing obstacles against different protestors about their product they still manage to carry on of the top soft drinks known throughout the world. Cola-Cola took the initiative to understand different cultures, religions, and languages in order to become a Multinational Corporation. Coca-Cola attempted numerous foreign market entry strategies in order to grow its customer base and its revenues. Some of the entry strategies foreign direct investment, joint ventures, franchising and exporting. Even though all these approaches faced many obstacles the administration was effective in overcoming the trials. (CHEPTEGEI, 2012)
Coca-Cola was established over 130 years ago and has been a leader in global supply chain management strategy. Coca-Cola Enterprise (CCE) has dominated the global soft drink market for more than a century, and continued it 12 year reign at the top in 2011, according to Interbrand’s global rankings. (www.interbrand.com) CCE is responsible for manufacturing and distributing a wide range of soft drinks under the Coca-Cola umbrella from Coke itself to Fanta, Minute Maid, Dasani water, Powerade sports and Fuze energy drinks. The company’s operations span eight territories in Western Europe, delivering more than 600 million cases of product to retailers every year, which are then sold to over 170 million consumers.
Coca –cola runs campaigns to engage its audience and generate content that they can share.
This proven track record for the company can be attributed to a number of factors, the first which is relatively crucial is the company's secret formula for Coca-Cola, which comparably tastes better than what competition has to offer in the market. The company's ability to come up with new products while at the same time reinventing the old products has offered them a competitive edge over their peers. The company boasts of having the world's most diverse and comprehensive distribution networks, this offers them accessibility to billions of people in areas that would prove rather difficult for their peers to distribute their products. The African continent has been cited as an excellent example, it is more often than not to see a distribution outlet for coke on a remote location on the continent
Look SDmart, Retrieved 05/16/07, from http://findarticles.com/p/articles/mi_m1365/is_1_31/ai_63974359/print. Coca-Cola: A Technological View, retrieved 5/18/07, from http://projects.olin.edu/ahs/HOT2004/PolarBears/content.htm. Coca-Cola Our Company- Around The World, retrieved 5/18/07 from http://www.coca-cola http://www.thecoca-colacompany.com/ourcompany/aroundworld.html Nutrition Business Journal. Penton Publishing. October/November 2005.