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Impact of guest opinion on hotel industry
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Background Information
Apex Hotels is a private limited company involving eight hotels, all of which are four stars. The hotels are based in the United Kingdom; four in Edinburgh, three in London and one in Dundee.
The chairperson of Apex Hotels, Norman Springford who opened his first hotel in 1996 in Edinburgh, naming it ‘The Apex International Hotel’. Over time, he and his managers have expanded the company to different cities, Apex Temple Court Hotel at Serjeant's Inn on Fleet Street, was opened on March of 2012 is Apex’s most recent venture and is still in development but is running as a business.
Apex aims to provide a very high standard of hotels with a wide range of package types. Apex Hotels do many discounts and special offers which vary from business meetings to training days, Apex also holds events such as Weddings and Christmas/New Year meals and stays. Due to this high standard of hotel service as well as the four star status, Apex Hotels is expensive to stay, but it does offer a variety of stay types for different types of guests(business, families, solo, couple). Apex’s hotel in Dundee includes a spa alongside its hotel, this is also the case with its bar.
A great advertising policy set up by Apex allows external websites to post hyperlinks directing their traffic to Apex Hotels main website. This advertising strategy means that the website directing links to Apex can make a small amount of money for more traffic going towards Apex.
Research Methods
I used the Apex Hotels website which came with a very useful ‘Live Chat’ function allowing me to speak directly to internally employed staff who specialise in answering questions regarding their company. The website was very useful for finding out facts about the compan...
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...keep a watchful eye on the reviews that’s given to them by the guests that’s stayed in one of their hotels. The reviews pick up on faults with the hotels along with some that are good. By making these changes, more people would come back to their hotels because they see that Apex has made an effort to correct the problems. If the changes were made, people would review the hotels and then more people would want to book with Apex. Apex already have thousands of reviews and over time, the reviews are getting better and better reviews which shows that Apex are looking at them.
I would recommend Apex from what I’ve read and information I’ve gained. They are constantly providing a high standard and that reflects in the guests’ reviews and opinions. Even though the price may seem high, it’s priced competitively and one of the cheapest hotels in the four-star market today.
Travelodge is basically numerous hotel chains operating around the world. The corporation has its branches in United States, Canada, United Kingdom, Spain, Australia, New Zealand, and Ireland. Travelodge has been termed as the first value hotel brand of Britain when started in UK. The first hotel was initiated at Barton under Needwood in the centre of England. From this point onwards, the company has been moving forward by achieving success rapidly in all of its operational areas.
In 1997, the group opened The Oberoi Rajvilas, their first premier leisure hotel that targeted the upper income international and domestic leisure traveller. Consequently, they opened three more of such hotels, The Oberoi Vanyavilas and The Oberoi Amarvilas in 2001 and The Oberoi Udayvilas in 2002. In 2001, they also started operations at the W...
In 1919, Company founder, Conrad Hilton, purchased his first hotel in Cisco, Texas. Since that time, Hilton Worldwide has become a worldwide operator, franchisor, and licensor of hotels and timeshare properties in more than 91 countries. In nearly 100 years of existence, the Company now finds itself as one of the largest and fastest growing hospitality companies with over 4,115 properties and 678,630 rooms. With a commitment to high quality and customer satisfaction, the company has established a portfolio of 10 world-class brands including the most recognizable hotel brand in the world, the company’s flagship full-service Hilton Hotels & Resorts brand. Its premier brand portfolio includes the luxury hotel brands, Waldorf Astoria Hotels & Resorts and Conrad Hotels & Resorts, full-service hotel brands, DoubleTree by Hilton and Embassy Suites Hotels, focus-based hotel brands, Hilton Garden Inn, Hampton Inn, Homewood Suites by Hilton and Home2 Suites by Hilton, and the company’s timeshare brand, Hilton Grand Vacations. Hilton operated properties are staffed with more the 314,000 team members focused on providing a complete experience at each location. The company’s award-wining customer program, Hilton Honors, defined rewards programs in the industry and now has over 40 million members (Hilton Worldwide).
Technology has created a major impact on the way in which all organizations market their products and services. With the development of the internet, companies are now able to economically market themselves on a global level. Even smaller companies that were once not able to capture international business due to the cost factor can now do just that. The Washington Plaza Hotel is no exception. The hotel industry in DC relies heavily on tourism as a major part of its client base. Many of these tourists who visit the city are of foreign nationality. It is important that the Washington Plaza Hotel targets these people when marketing the company. Not only do they target the tourist but they also target the international business travelers that come to the city on business related trips. The hotel's website, which gives detailed information about the hotel's accommodations and services, can be accessed by potential customers all over the world. In addition, the Washington Plaza Hotel has teamed up with such web-based travel services like Orbitz, Expedia, Travelocity, Etc. in order to capture more of the global market. Before the existence of the internet, the global market was not easily reachable. Technology has the greatest affect on marketing for many organizations and certainly for the Washington Plaza Hotel as well as the hospitality industry itself.
47% of Marriott’s rooms are in North American Limited Service, 30% are classified as North American Full Service, and the remaining 23% of its rooms are in the international segment (Marriott, 2015). Recognizing that travelers have a range of budgetary and amenities needs, Marriott operates its properties under a variety of different brand names, 19 in total, each of which has its own “price and service points” (Marriott, 2015). Most of Marriott’s brands are at the high end of the market, which includes such widely recognized luxury brands as the Ritz-Carlton, JW Marriott, Renaissance Hotels, Bulgari Hotels, Marriott Executive Apartments, Marriott Vacation Club, Edition Hotels, Autograph Collection Hotels, Gaylord Hotels, and Marriott Hotels (Marriott, 2015). These properties often command nightly rental rates that can run several hundred dollars a night and offer a wide range of amenities well suited for both business and pleasure travelers. These properties are classified as “Full-Service.” Marriott also offers a range of “Limited-Service” brands that do not contain as many amenities and tend to be much cheaper than the Full-Service line. Examples of these properties include Courtyard, Residence Inn, SpringHill Suites, and Fairfield Inn & Suites (Marriott, 2015). Even though these properties are considered Limited-Service, they do offer considerably nicer accommodations and more amenities than other types of budget motels and hotels. In contrast to many of the other hotel brands, Marriott International does not operate any midscale, economy, or budget
Internet Marketing News and Know-How. Hotel Marketing. 18 Feb. 2011. Web. 19 Apr. 2011. .
The resort has quite a number of restaurants and bars, and a mini market where we purchase all we need. The free and constant Wi-Fi is pretty good too. The staff was friendly and not overbearing compared to some resorts that also offer
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
Having a well-oiled reservation system is also important to not to lose a customer through your reservation center. As most times a guest will call instead of utilizing any website. Retain these loyal, direct-booked customers by making a tailored and highly customized experience is big factor for proper booking success. Looking at the historical data, projecting the ADR and managing the occupancy to eliminate OTA availability during anticipated sell-out dates. Having a strategy to profitable occupancy and not just to sell out the hotel at all costs. Finally, today no marketing campaign is complete without establishing the traffic to direct website and having a strong presence on the Social Media.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. Hotel industry not only plays an important role in the life of people but as well as the economy of the country. Development and advancement in the Hotel industry have rapidly been taking place and especially since the rapid change in technology, it is very important for hotels to be promptly keeping up to date. When the hotel industry is spoken of, there are many famous hotels but one hotel company that has been outstanding in growth and other aspects of business, like in Leadership, Teamwork (Employee turnover), Motivation (Customer retention and satisfaction, Goals and objectives, (changing the way hotel business has worked), and Change within the company; structurally inside and physically outside, adding elements, like entertainment, gaming, and outdoor activities, is the Hilton Hotel Company.
*Problems: How far can management push this branding strategy without undercutting the distinctiveness of each individually branded hotel?
As there is difference in service between a 5 star and a 3 star hotel, discuss the accommodation and front office services for these two different hotels.
The pricing factor is almost hard to match by the hotel industry, as the consumer is becoming more demanding but also exigent in terms of low pricing. Switching costs range from negligible to high, but a factor that motels can’t substitute are the various benefits including spas, restaurants, or a community holiday feel brought with the package of any chosen hotel/motel. But the consumers in the US, for example, see the switch as more of a necessity rather than a choice, this puts them in an affluent position and the threat from substitutes is likely to diminish. The solution then lies in expansion where mitigation usually takes place, and therefore in turn threatens the substitutes by expanding in the new low cost and service field. Some of these low-cost hospitality choices have expanded thanks to technology and brought to life a new era of cost comparison.
The Hotel industry has become very important in the past years due to immense traveling and growth of international business. The Hotel industry not only plays an important role in the life of people but as well as the economy of the country. I spent an hour of my day relaxing in the lobby at the Fontainebleau resort in Miami, while on vacation with my family visiting from out of state. It was my first time staying at the resort so I was eager to check it out, after seeing such great reviews on Yelp and hearing great things from friends who have been there in the past. The employees working at the resort were very welcoming, professional and willing to go above and beyond to help their guests. The check-in process was very quick due to having