The issue of commercialization in hip-hop has long been one of the main sources of controversy in the genre. What began as a movement for teenagers to have fun and party through its four components (b-boying, graffiti, djing, and emceeing) ended up becoming a lucrative field, namely the rap industry, with many business opportunities. As time has gone on most people involved in the field have looked to capitalize on these opportunities and, in turn, have neglected to uphold the integrity of the music.
To understand just how much rap music has changed, one must first understand what it was when it began. Gradually gaining popularity during the 70s and early 80s, rap finally went mainstream with Sugar Hill’s Rappers Delight in 1979. Though, it was the music video for the song Rock Box by Run-D.M.C. that marked the beginning of a new era for rap—The Golden Age. The focal point of any golden age song was the lyrics. Whether it was Rakim, Kool G Rap, or KRS One, these rappers consistently referenced vast arrays of personal issues as well as those in the black community, ranging from poverty to racism. These emcees and many others of their time used their songs as mediums to convey the problems at hand and sometimes even pose solutions. Rapping was a means of self-expression as well as a means of inspiring or educating the listeners. However, during the early and mid 90s, rap music went through a change.
Despite the fact that commercialization began as rap first entered the mainstream, this was the first time its effects could actually be seen. A new group, known as N.W.A (N*ggaz Wit Attitudes), entered the scene and created a new sub style of the genre—gangsta rap—with their debut release Straight Outta Compton in 1988. The album, ev...
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...create beautiful rap songs with meaningful words will no longer realize their potential.
It is clear that the commercialization of hip-hop has immensely changed the subject and purpose of the culture, especially in rap music. As the culture and musical genre developed the potential to exploit it economically became so obvious that the art forms were destined for this impending commercialization. Unfortunately it has led to near complete control of the industry by money-hungry executives who do not care to promote artists capable of preaching knowledge. Being a lifelong fan of rap I have witnessed this gradual transformation as I have grown up and cannot say that I am a fan of rap’s current state. I have always appreciated the original intents of the music and hope that one day the business side will somehow allow the art side to once again exhibit its true wonders.
Hip-Hop became characterized by an aggressive tone marked by graphic descriptions of the harshness and diversity of inner-city life. Primarily a medium of popular entertainment, hip-hop also conveys the more serious voices of youth in the black community. Though the approaches of rappers became more varied in the latter half of the 1980s, message hip-hop remained a viable form for addressing the problems faced by the black community and means to solve those problems. The voices of "message" hip...
Since the early to mid 90’s, hip-hop has undergone changes that purists would consider degenerating to its culture. At the root of these changes is what has been called “commercial hip-hop". Commercial hip-hop has deteriorated what so many emcees in the 80’s tried to build- a culture of music, dance, creativity, and artistry that would give people not only something to bob their head to, but also an avenue to express themselves and deliver a positive message to their surroundings.
George covers much familiar ground: how B-beats became hip hop; how technology changed popular music, which helped to create new technologies; how professional basketball was influenced by hip hop styles; how gangsta rap emerged out of the crack epidemic of the 1980s; how many elements of hip hop culture managed to celebrate, and/or condemn black-on-black violence; how that black-on-black violence was somewhat encouraged by white people scheming on black males to show their foolishness, which often created a huge mess; and finally, how hip hop used and continues to use its art to express black frustration and ambition to blacks while, at the same time, refering that frustration and ambition to millions of whites.
Hip hop is both a culture and a lifestyle. As a musical genre it is characterized by its hard hitting beats and rhythms and expressive spoken word lyrics that address topics ranging from economic disparity and inequality, to gun violence and gang affiliated activity. Though the genre emerged with greater popularity in the 1970’s, the musical elements involved and utilized have been around for many years. In this paper, we will cover the history and
These articles depict the controversies of the hip hop industry and how that makes it difficult for one to succeed. Many of these complications and disputes may be invisible to the population, but these articles take the time to reveal them.
In 1979, the album Rapper's Delight by the American group the Sugar Hill Gang moved rap music (a rhyming, rapidly spoken word form of black dance music)from the clubs of New York City to the national scene. Rap was assimilated into popular culture through such mainstream artists as the performer M.C. Hammer, the group Run-D.M.C, and rapper-actor Will Smith , the "Fresh Prince" of the duo D.J. Jazzy Jeff and the Fresh Prince. One of the first controversial rap hits was the hip-hop song "The Message" by the rap group Grandmaster Flash and the Furious Five. Despite its contreveries, rap was terrible to young white males and was imitated by many white American groups, including Blondie and the Beastie Boys; it was combined with hard rock in the music of the Red Hot Chili Peppers and other groups. By the late 1980s, rap had replaced rock as the most popular music of social commentary (not something all of us would agree with).
Do you like hip-hop? Do you think hip-hop brings people’s attention to an advertisement or commercial? In “Selling Down: The Marketing of the Hip-op Nation” which was adapted from Other People 's Property: A Shadow History of Hip-Hop in White America” (2007), author and senior editor Jason Tanz argues that hip-hip is a useful source to get the attention of the people; therefore, marketers and salesmen should keep using hip-hop in advertisements and commercials no matter what or who opposes. He also argues the idea that youth see themselves as being members of a higher status by wearing brand name clothing that is advertised by hip-hop.
Rap started in the mid-1970s in the South Bronx area of New York City. The birth of rap is, in many ways, like the birth of rock and roll. Both originated in the African American community and both were first recorded by small, independent record labels and marketed towards, mostly to a black audience. And in both cases, the new style soon attracted white musicians that began performing it. For rock and roll it was a white American from Mississippi, Elvis Presley. For rap it was a young white group from New York, the Beastie Boys. Their release “(You Gotta) Fight for Your Right (To Party!)” (1986) was one of the first two rap records to reach the Billboard top-ten. Another early rap song to reach the top ten, “Walk This Way” (1986), was a collaboration of Run-DMC and Aerosmith. Soon after 1986, the use of samples was influenced in the music of both black and white performers, changing past thoughts of what make up a “valid” song.
Hip hop has permeated popular culture in an unprecedented fashion. Because of its crossover appeal, it is a great unifier of diverse populations. Although created by black youth on the streets, hip hop's influence has become well received by a number of different races in this country. A large number of the rap and hip hop audience is non-black. It has gone from the fringes, to the suburbs, and into the corporate boardrooms. Because it has become the fastest growing music genre in the U.S., companies and corporate giants have used its appeal to capitalize on it. Although critics of rap music and hip hop seem to be fixated on the messages of sex, violence, and harsh language, this genre offers a new paradigm of what can be (Lewis, 1998.) The potential of this art form to mend ethnic relations is substantial. Hip hop has challenged the system in ways that have unified individuals across a rich ethnic spectrum. This art form was once considered a fad has kept going strong for more than three decades. Generations consisting of Blacks, Whites, Latinos, and Asians have grown up immersed in hip-hop. Hip hop represents a realignment of America?s cultural aesthetics. Rap songs deliver a message, again and again, to keep it real. It has influenced young people of all races to search for excitement, artistic fulfillment, and a sense of identity by exploring the black underclass (Foreman, 2002). Though it is music, many people do not realize that it is much more than that. Hip hop is a form of art and culture, style, and language, and extension of commerce, and for many, a natural means of living. The purpose of this paper is to examine hip hop and its effect on American culture. Different aspects of hip hop will also be examined to shed some light that helps readers to what hip hop actually is. In order to see hip hop as a cultural influence we need to take a look at its history.
Rap has been around since 1973, when Kool DJ Herc introduced this new mash of jazz, soul, gospel, and reggae. This culture has been focused around African Americans, and since has served as a voice for the underrepresented, that is spreading violence, alcohol, and drugs. In this genre the most popular and successful boast about who has murdered more foes as breezily as other artists sing about love. Rap music tells stories of drugs, violence, and alcohol. The youth of America is constantly exposed to this kind of music, and our teenagers are being desensitized to the effects of these stories.
Many believe and have charged that these lyrics promote racism and violence and show contempt for women. Those in the mainstream have long considered rap music controversial. However, its controversy escalated to a whole new level when the world was introduced to “Gangsta Rap,” where violent acts and suggestions are graphically portrayed (yale). The notorious rap group responsible for the introduction of gangsta rap was NWA (bomp). Gangsta rap has been criticized and debated over for its graphic sexual content, and violent imagery (yale).
From its conception in the 1970's and throughout the 1980's, hip hop was a self-contained entity within the community that created it. This means that all the parameters set for the expression came from within the community and that it was meant for consumption by the community. Today, the audience is from outside of the community and doesn’t share the same experiences that drive the music. An artists’ success hinges on pleasing consumers, not the community. In today's world, it isn’t about music that rings true for those who share the artists' experiences, but instead, music that provides a dramatic illusion for those who will never share the experiences conveyed. This has radically changed the creative process of artists and the diversity of available music. Most notably, it has called in to question the future of hip hop.
Music producers have an influence on the music that today’s youth listen to that many are affected by even though the producers are unaware of it. Today there’s a lot of drug abuse, violence, and sex all on the rise even though hip hop itself is not to blame.
Hip-hop is moving backwards in the sense that it is regaining its revolutionary and activist voice, as more independent artists are claiming control of the spotlight. Hip-hop is moving forward in the sense that it is no longer catering to one general sound, and corporate labels are losing their grip on the images that get displayed to the masses. Hip-hop is becoming more local. Hip-hop is becoming more about the experience, and less about what is hot and on the top 100 right now. Hip-hop is catering more to the individual’s unique taste, rather than mass-producing one sound and one message. Hip-hop, in the future, will be able to truly uphold its title as “the people’s genre” again. Hip-hop is being reborn, and being returned to a state that runs on artistic investment rather than commercial
Not only is hip-hop a way of expressing ones feelings or views, but it is a part of the urban culture and can be used as a communication tool. Slang originally came from hip-hop music and has become a very popular use in today’s society, especially the urban parts. Hip-hop is a standout amongst the most compelling musical sorts on the globe. There are rappers everywhere that know what amount of an impact their music can have. Some entertainers attempt to utilize that force of impact to do great (Ruiz INT).