Effects Of Amazon Acquisition Of Whole Foods

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In August this year, Amazon completed the $13.7 Billion acquisition of Whole Foods, and this event has brought significant effects to the major US supermarkets. After the acquisition, Amazon said that it would cut the prices at Whole Foods, causing stock prices at major US retailers to decrease. Furthermore, Amazon announced in a statement, “Whole Food Market will offer lower prices starting Monday on selection of best-selling grocery staples across its stores, with more to come.” This announcement caused the market value of the leading groceries to be wiped out by more than $11 Billion. These price-cutting actions by Whole Foods may also result in a price war in the grocery industry that will bring down the profit margins further. (Badkar …show more content…

Shares in Kroger fell 6.8 percent to $21.40 and shares in Sprouts Farmer dropped 5.2 percent to $22.61. Moreover, shares in Supervalu also dropped by 5.1 percent to $20.72 and Ingles Markets’ shares decreased by 2.8 percent to $23.33. Target’s share price decreased 3.7 percent and Costco fell by 4 percent to $152.96. Walmart, the biggest grocery retailer in US also declined 2 percent to $78.31 even though the company is seen “to have deep enough of a pocket to withstand a price war.” (Badkar & Kwan Yuk, 2017)
In a separate article, financial times’ journalist Anna Nicolaou found that the US food prices recorded their first annual drop in almost 50 years in 2016. This is mainly caused by the lower oil and grain prices, and further affected by the aggressive discounting by supermarkets. (Nicolaou, 2017) She also reported that $40 Billion in market value has been erased from the grocers in US and Europe as “investors contemplated a deepening price war in an industry grappling with historic food deflation, falling revenues, and pressure on already thin …show more content…

Selling its convenience stores would help Kroger to raise cash to finance the purchase of new assets, fund its digital plans as well as further price cuts. In its statement to investors, Kroger stated “considering the current premium multiples for convenience stores, we feel it is our obligations as a management team to undertake this review.” After the announcement, the shares in Kroger increase more than 5

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