Eco Fashion Proposal

572 Words2 Pages

Research Proposal

Proposed Study
Title: What is eco-fashion and is it possible for Melbourne-based label to implement this concept?

The research question

“Eco-fashion” has got a lot of attention and interest from a broad array of individuals, organizations and the media. But what is “eco-fashion” and to what extent is this a current interest in Melbourne need to be studied and analysed. Melbourne has been a breeding ground for new ideas and micro-businesses, and it is experiencing a booming fashion scene. The city plays a significant role in providing assistance and encouragement for fashion entrepreneurial talent to transform their ideas of sustainable fashion into business propositions. However, will this sustainable design philosophy be successful or last in the long run with the help from local government?

Why do I need to carry out this research
There is a body of research on “eco-fashion” by David Lipke. In his research paper “The greening of men’s wear; Fashion marketers are aligning their products and practices with the current eco-boom.”, he claimed that eco-fashion is...

Open Document