E-commerce – the legal considerations
=====================================
There are lots of legal considerations and I've tried to include some
of the main ones. Although e-commerce can mean a lot of things, here
I've related it to actually selling items on a website (although a lot
of the legal considerations would need to be considered even if you
were not selling on the web.
Data protection considerations
==============================
The Data Protection Act lays down lots of rules that must be adhered
to. If this is a website for a company that is already trading and
keeps customer data then they should already be registered with the
Information Commissioner but you may need to review what's been
registered. The main points you need to consider is that for any data
you collect on the site you must:
· Deal fairly with the info
· Tell the customer what data you collect
· Tell them what you are going to do with it
· Keep it safe and secure
This should be set out in the website's terms and conditions (and you
should link to it at the main point where you collect the data)
Website terms and conditions
----------------------------
The site must have comprehensive terms and conditions and you will
need to link to these wherever applicable (eg if you are selling there
should be a check box that the consumer ticks to say "I have read the
terms and conditions etc etc". Things the terms and conditions should
contain include:
· Data protection act considerations (as explained above)
· Terms and conditions of use including copyright notice, general
disclaimer, liabilities (or non-liabilities – especially in terms of
credit card fraud)
· Full name, address, email etc of the trader, VAT number, Company
number, member of trade organisation (if you are selling)
· A clear privacy policy explaining what you do with information
collected on the site. This privacy policy must also set out if you
use cookies on the site and what you use them for. This is all topical
at the moment with the Privacy and Electronic Communications Regs 2003
· A clear "conditions of sale" which includes details of when the
contract is actually formed (ie the order represents the offer and the
email back confirming dispatch represents the acceptance) - avoid any
mistakes like the Argos TV for £3.99
· Clear returns policy
...
... middle of paper ...
... encouraging more internet
sales. At the same time, credit card companies are including "credit
card fraud" insurance, again reassuring consumers
Mobile connectivity
===================
Handheld PDA, WAP services and wireless hotspots are all making web
access easier
Intelligent sites and targeted marketing
========================================
Sites are becoming more technologically advanced allowing companies to
target customers with specific products depending on their recorded
preferences or previous buying habits. One of the best examples of
this is Amazon who instantly provide other book recommendations based
on your purchase or on the purchases of other customers who bought the
same book.
Similar data collection also allows companies to do targeted email
campaigns ensuring the right product is marketed to the right person
(well that's the intention anyway!!)
This practice is being taken one step further with Googles planned
g-mail which will automatically scan the content of a users personal
emails and then deliver further targeted mails based on their content
(but which is subject to a lot of criticism at the moment about
privacy rights)
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This paper is about a company called PayPal. First I will touch the general information about the company, then provide
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Duquenoy, P., Jones, S., & Blundell, B. (2008). Ethical, legal and professional issues in computing. London: Thomson.
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