Optimizing E-commerce Sites: Strategies and Challenges

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Strategy Identification In an effort to explain these three strategies congrutently, it is important to realize the necessity to keep the e-commerce sites fluid. E-commerce is a dynamic and constantly changing medium. Customers are fluid also and can move their business to other sites, or as we will show later, use several sites to complete their purchases. Quality improvements and organizational changes are constant to deter the customers from leaving a site and looking elsewhere for products. Adding the creative products to a current well optimized site offers benefit. The benefit can produce positve results for the vendor of the original site and the creative entrepreneur also. Featuring the Thirty-One Productions type of horror entertainment …show more content…

Instead of the same focus on internal processes and structure, the next major transformation likely will come as organizations turn more to the outward market (Wooddruff, 2015). Driven by global competiton the creative arts are prime for the global marketplaces and can offer additional value to customers. In the works of Michael Porter, there are five forces that shape the industry competition that appeal to the creative arts strategies, as well as, to the whole industry. The five forces are potential entrants, substitutes, buyers, suppliers, and industry competitors. These five forces of competitive strategy determine the profitability of each player in the industry, and the goal of competitive strategy of each company is to find a position of best defense. The following graph illustrates these forces (Porter, …show more content…

These forces are the same in all e-commerce sites, even though the products are as different from automobiles to art masterpieces. The competition and profitability in each are related to the five forces that drive purchases. In order to understand the strategies for e-commerce in the creative arts sector one must first understand the industry itself. For example, in the performing arts vertical there are many types of entertainment available including online digital selections available at a moment 's

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