Drinking Coffee In Malaysia

959 Words2 Pages
bulb-icon

Recommended: Promotion strategies a level business studies

Introduction Drinking coffee has always been a strong culture in Malaysia.There was a survey that showed that Malaysian drinks 2.38 cup of coffee daily. Drinking coffee used to be an early morning routine, but now it is an all-day activity. As Malaysian’s drinking coffee habit is rising significantly, the coffee house business is also grown along with the drinking habit. Coffee house in Malaysia was started from a traditional chinese coffee house that called as kopitiam. As the west culture started to influence the market, they introduced Malaysia to a “cafe” concept. International coffee shops chains started to enter the Malaysia coffee shop market with the cafe concept applied. In fact, this concept seems to attract generation Y as the customer. Starbucks coffee is one of the most famous and successful international coffee shop chain in Malaysia. Starbucks was first opened in Seattle in the year of 1971. It grew very intensely and now it owns 16,635 stores all over the world, included 115 stores in Malaysia. Starbucks got in to the Malaysia market through the mode of licensing. Berjaya Corporation Berhad obtained the license to operate Starbucks Coffee. Just like another coffee shops, Starbucks Coffee sells coffee-based drinks, non-caffeine beverages, tea-based drinks, coffee-related souvenirs, equipments, and coffee beans. Starbucks coffee is now one of the most successful coffee shops among the competitors. Even there are lots of international coffee shop chains such as coffee bean and San Fransisco coffee, also other new independents local coffee shops with cafe concept, starbucks still able to manage the loyalty of their customer. But in the other hand, there have been some words of mouth that said that for a coffee shop tha... ... middle of paper ... ...y friendly. 5) Loyalty programs. They are recruiting their regular customer to join and own the member card as they will give them special promotions for the members. They create an image in the customer’s mind that the more they spend in Starbucks, the more benefits they will get in return. 6) Affordable experience. The customer get the chance to enjoy a cup of high-end beverage with a price that is worth the products. They maintain their product prices to be affordable since they are aware that price is one of the biggest factors of customer’s loyalty. 7) Relationship with the customer. They offer an informal-but-professional and personalized service to the customer. The baristas will the person who warmly greet the customer and make the customer feel welcomed. They can also be the one who clear customer’s confusion about the menu since they are the barista.

Show More
Related

  • The Annual Coffee Consumption in Seattle

    606 Words  | 2 Pages

    Wandering in Seattle, you can see a lot of people holding a cup in their hands. What are they all drinking? Coffee! The smell of coffee may represent one of the Seattle’s tempting scent. People in Seattle have a great fancy of coffee. It might because of the rainy days in Seattle, coffee might be seen as an element to enliven the dank life. Also, it might because people here are really relaxed. Coffee has already entered into the spirit of Seattle. Coffee shops scatter in every corner of Seattle. People always like to bring magazines, newspapers, and laptops there for reading, chatting, surfing the internet, and working. Enjoying the wonderful atmosphere in coffee shops after the busy work is a wonderful way for people to relax themselves. The coffee culture has promoted economic consumption level in Seattle. The annual coffee consumption in Seattle is huge, and Seattle is the origin of the world’s largest coffee shop chain, Starbucks. It was first opened in Seattle in 1971 with an invisible shop in the Pike Place. But nowadays, Starbuck owns more than 6000 branches all over the worl...

    Read More

  • Sentiment Analysis In Healthcare

    938 Words  | 2 Pages

    ...y, Friendliness of staff, Quality of food etc. [5]Starbucks uses a NLP platform to track its mentions on the web to monitor its brand presence and beverage popularity.

    Read More

  • Mcdonalds Vs Starbucks Marketing Strategy

    872 Words  | 2 Pages

    Coffee, one of the world’s most known beverages. Seen being drinking at work places, colleges, or in the convenience of your own home. There are a variety of companies that provide us the people with coffee. It can be your local market, bakeries, or even fast food places. 3 places that stand out and our known very well for supplying Americans with coffee is Starbucks, Dunkin Donuts, and McDonald’s. From their strategic advertising, deals, and even straight down to the design of their cups, they meet the definition of marketing. We will be examining these 3 companies using the marketing mix which consist of product, price, place, promotion and also cover value based marketing and see how these companies meet these definitions and how they satisfy their customers as well.

    Read More

  • Starbucks Case Analysis

    1693 Words  | 4 Pages

    In 2002, unexpected findings of a market research showed problems regarding customer satisfaction and brand meaning for Starbucks customers. The situation was unacceptable for a company whose overall objective is to build the most recognized and respected brand in the world. Starbucks was supposed to represent a new and different place where any man would relax and enjoy quality time, alone or with others. But the market research showed that in the mind of the consumers, Starbucks brand is viewed as corporative, trying to expand endlessly and looking to make lots of money. This huge gap between customers' perception and Starbucks' values and goals called for immediate action.

    Read More

  • Marketing Plan For Starbucks

    1677 Words  | 4 Pages

    In conclusion, the attributes of the new Starbucks products were described in detail. The pace at which this product will move through the product life cycle was discussed as well as the factors that will impact its movement. Details on how the product life cycle will impact the marketing of the Chai Tea and energy drinks was identified. The positioning and differentiation strategies for this product were identified. The appropriate price strategy to be used was identified.

    Read More

  • Starbucks

    1328 Words  | 3 Pages

    Starbucks is currently the industry leader in specialty coffee. They purchased more high quality coffee beans than anyone else in the world and keep in good standings with the producers to ensure they get the best beans. Getting the best beans is only the first part, Starbucks also has a “closed loop system” that protects the beans from oxygen immediately after roasting to the time of packaging. They did this through their invention of a one-way valve which let the natural gasses escape but keeping oxygen out. This gave them the unique ability to ensure freshness and extended the shelf life to 26 weeks. Starbucks isn’t only about the coffee, it’s also about a place where people can escape to enjoy music, reflect, read, or just chat. It is a total coffee experience. The retail outlet has been responsible for much of Starbucks growth and has contributed substantially to their brand equity.

    Read More

  • The Five Levels Of The Five Job Characteristic Model

    802 Words  | 2 Pages

    We also strive to have work units formed in which a team of people form an assembly line to help customers from the moment they walk into the door to the time they leave. Establishing customer relationships is a vital part of Starbucks' overall brand. Starbucks mission statement is “to inspire and nurture the human spirit - one person, one cup, and one neighborhood at a time.” This is done through customer relationships, and the baristas are the ones who nurture these relationships. By establishing relationships with the customers, partners increase their skill variety, autonomy, and feedback job dimensions through direct contact with customers.

    Read More

  • Coffee Production In Central America

    775 Words  | 2 Pages

    For many individuals their morning caffeine fix is essential, in addition many social gathering form around this drink. In modern day you can find coffee shop appear at every half block in one’s local neighborhood. With its popularity coffee is known to be one of the most popular traded commodity along with oil. Customers all over the world line up in these coffee shops, go up to the register and order their quite expensive coffee. Most of these coffee consumers don't think about the millions of people whose lives depend on coffee productions.

    Read More

  • Starbucks Organizational Behavior

    1352 Words  | 3 Pages

    Everything centers on the organizational culture within Starbucks. While being a customer service-based company and understanding that the customer satisfaction and loyalty are what will make the company profitable, Starbucks takes a different approach to customer service than other companies. By hiring employees that fit in the organizational culture (ICFAI, 2005) and treating their employees well (Lefevere, n.d.), Starbucks brings in and retains customers through their happy employees. The qualities that Starbucks hires for are "adaptability, dependability and the ability to work in a team" (ICFAI, 2005). The culture is supportive and laid back (Montana, 2005). Howard Shultz, Starbucks president and CEO, has the theory "that if you treat your employees well, they will treat your customers well" (Starbucks, 1997).

    Read More

  • Cafe Expresso Case Study

    3234 Words  | 7 Pages

    Caf? Expresso, as the first mover in the coffeehouse marketplace, which has expanded quickly and become one of the ?big three? players in the global coffee shops chain. However, recently this company is continuously facing a lot of problems in terms of its staff, easy-copied business model and product range, resulting this company lost its leading position to the number three. Therefore, its adjusted visionary goal is ?return Caf? Expresso to the number one position in the marketplace? (Beardwell, 2010). To achieve this goal, Caf? Expresso identifies ?the coffee drinking experience? is significant to achieve competitive advantage and customer value-added, which was delivered through three key elements (graph 1),

    Read More

  • Management Information Systems

    1990 Words  | 4 Pages

    Coffee shops have a clear role in educating consumer taste buds and extending their preferences in to different varieties in coffee. This has stimulated consumer demand in retail. They are luring away potentially lucrative consumers, typically those that working population, affluent, younger adults away from the retail format of stores because of the environment they provide. They are becoming lighter users of the retail category and satisfying their need through the food service segment which shows this brand to present in this segment too.

    Read More

  • Organizational Analysis Of Starbucks

    1277 Words  | 3 Pages

    One could argue that this could be imitated by competitors but it also is very costly. Another strategy is their strategic alliances and acquisitions such as Teavana (Tea), Bay Breads, Evolution Fresh, and many more. Their acquisition strategy has known to be very horizontal. This gives Starbucks the ability to effectively leverage their cornerstone product differentiation strategies by offering a premium product mix of the highest quality beverages and snacks. Starbucks’ goal is to provide each and every customer with a unique “Starbucks Experience” excellent customer service, and well maintained stores which in turn translates to a high degree of customer loyalty. Its HRM value-based approach is for building strong internal and external relationships with suppliers which helps its deployment to international markets, horizontal integration, and organic expansion across the world. Starbucks is known for its high knowledge employees. Human capital is the main asset for most companies and they are provided with great benefits, stock options, retirement accounts, and competitive pay. Good human capital translates into great customer service. I talked to my friends about working at Starbucks and they both said it

    Read More

  • History Of The Barista's Coffee Culture

    1298 Words  | 3 Pages

    After working as a professional Barista for more than 5 years at Barista Lavazza Nepal, an Indian franchise, Manoz Shahi planned of starting his own coffee house in Kathmandu. But, he couldn’t implement his dream because of the unavailability of quality Baristas in Nepali market.

    Read More

  • Starbucks Case Analysis

    1309 Words  | 3 Pages

    Starbucks recognizes its employees for much of its success. This is due mostly to maintenance of a great and proven work environment for all employees. The company does not have a formal organizational chart; sot employees are permitted by management to make decisions without a management referral. Moreover, management trust and stands behind the decision of the employees and it is this that allows for employees to thinks for themselves as a part of the business, so as to make them feel as a true asset and not as just another employee.

    Read More

  • Starbucks Case Study

    1287 Words  | 3 Pages

    With clear core values towards providing quality coffee, the best service, and atmosphere, Starbucks has enjoyed great success since it was founded 30 years ago. The company has being doing very well for last 11 years with 5% or more store sales increase, even with the rest economy still reeling from the post-9/11 recession. However recent research, conducted to Starbucks, have showed some concerns regarding company’s problem meeting customers’ expectations.

    Read More

More about Drinking Coffee In Malaysia

Open Document