Dr. Pepper Ten Commercial Analysis

Do you want to be responsible for the next rebellion lead by women? The Dr. Pepper Ten commercial is depicted as a movie scene where the main character is discussing the product and directing the commercial to women viewers. As the main character shows the product, he makes it clear to the viewers that the product is only meant for those of the male gender and even mentions that women would not the scene because action movies are for men. Based on the assessments of branding, plot, and message, Dr. Pepper’s “Dr. Pepper TEN” commercial should be removed from the air because of the negative effects that the commercial can have on the reputation of the brand. Branding in television commercials is essential because it can cause the consumer

Pepper Ten” commercial failed due to it being redundant and not being a positive plot that makes a clear connection to the product. To begin, the commercial is set up in a jungle and made look like an action movie where the main character is fighting off other people, while directly addressing female viewers about the product and how it is meant for men (Jakthelombax, 2011). Although the main character discusses the product, it is overpowered by the commotion that is going on in the background and by the actions of the main actor. Viewers cannot tell what the commercial is about because the plot has nothing to do with the brand or the products that are sold by it. Next, in the commercial, a quick description of the product is given and then the product that the actor is holding is tossed behind him as he drives off (Jakthelombax, 2011). Even after the product is introduced, the plot continues to focus on what the commercial’s storyline is rather than the actual product they are trying to get viewers to purchase. Another problem is that the plot does not give off the impression that the product is important to the commercial because it is just used as a prop and thrown off to the side. In comparison, the commercial for Coca-Cola begins and ends with the brand being its main purpose. The plot is made to show how the product is connected to the everyday life of different people and it brings everyone together (Coca-Cola, 2016). The viewers are fully

Pepper Ten” includes a message that is unsuccessful because it causes viewers to only think of the brand in a negative manner. In the commercial, the main character repeatedly reminds female viewers that the product is only for those of the male gender. This can be seen when he states “it’s what guys want” and “you can keep the romantic comedies and lady drinks” (Jakthelombax, 2011). The message that is being conveyed in the commercial is that the brand of Dr. Pepper is sexist and believes in gender discrimination. This causes consumers to rethink their support for the product because, from the commercial, one could take away the message that women are not good enough to consume the product. Going further along into the commercial, the main actor mentions the catchphrase “It’s not for women” (Jakthelombax, 2011). Not only does the main actor say this catchphrase, but it is written in big bold letters to emphasize it (Jakthelombax,2011). This catchphrase pushes the idea that if you are a woman then you should not be drinking or associating yourself with the product being advertised because it is only for men. With that being said, the message being conveyed is sexist and definitely not the type one would want to hear from a television commercial that is supposed to be drawing in consumer instead of chasing them away. This message could be one of the biggest mistakes made because Dr. Pepper is jeopardizing the success and the number of consumers they have