Companies have always been trying to find the best ways to secure a loyal customer base. A company that seems to have found the best way to achieve this is the Dollar Shave Club. They know how to best use humor and customer appeal to create a company that speaks well to their target demographic. America loves the idea of time and money savers but, that’s not enough to completely sell us to a product. Clever marketing and funny ads are critical to the success of any product.
Take for example amazon prime. This is a service that, for a yearly fee of $100, gives customers free 2 day shipping. With as many as 50 million subscribers currently using the service for its speedy and cheap delivery of items, it exemplifies an ideal that our culture holds sacred, efficiency (GeekWire). Another prime example of efficiency is NFL Sunday ticket. With this service you can seamlessly watch every NFL game live on just one screen. Why watch just one game when you can watch them all? After all what is more American
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The title is great for pulling in viewers because of its explicitness, another thing us as Americans seem to value. The actual commercial plays mostly to the viewers’ sense of pathos. Laughter, which this ad is sure to induce, is a sure fire way that a consumer will remain interested throughout the ad. Throughout the course of the commercial the viewers are taken through the Dollar Shave Club warehouse as Michael puts down other razor companies and sarcastically tells the viewer how their life will be dramatically better if they start using his product. If the commercial isn’t enough to sell the customers the product, the Dollar Shave Club offers a service that screams efficiency. As described in the commercial, blades will be shipped to your front door for as little as $1. Dollar Shave Club is a shining example of companies that understand the best ways to attract loyal
Late night driving home, and a strange man is on the side of the road with an axe, but hey, he has Bud Light so why not offer him a ride? In this video ad of Bud Light a couple is lost at night in what seems the middle of nowhere. Seeing a man with an Axe carrying Bud Light Case, the male seeing that he has Bud Light wants to offer him a ride; they pull over and he gets in the car. A glass and bottle of Bud Light appears and the words “Always Worth It” displayed (Viral 0:24). Later, they run in to a mask man with a chain saw and is also carrying Bud Light, and so the male again was to offer him a ride and leads to the commercial ending (Viralstuff 0:28). In this ad, it attracts a white male, and female audience that has low income, and between the ages of 21 and 30, which makes sense because Bud light sell more to Hispanic males that have low income rate, and are between the age of 55-65 (Bud Light Consumer). The commercial will try to persuade you using ethos, logos and pathos. The ad shows that avid Bud Light drinkers will in
I have always been a sucker for animals. That’s why I chose this for this week’s assignment. The ad that I chose is https://www.youtube.com/watch?v=E0HI4DAmVDo. It is a Budweiser commercial called “Clydesdales Brotherhood.”
The Dick’s Sporting Goods commercial was ranked number 9 in the most effective commericals. The commercial shows the different struggles that athletes in training face for the USA Olympics. The audience for this commercial is intended for both genders. Although the stereotype is that sports are usually for males, this commercial has a fair representation of both male and female athletes. Many of the female athletes shown are training in hard sports such as boxing and lifting weights. This commercial also included disabled male and female athletes which can also serve to be another audience. This commercial was promoting Dick’s Sporting Good athletic attire. The advertiser did not include an unequal representation of genders, also the commercial didn’t use gender stereotypes to please the audience.
GEICO Insurance is a name well known in today 's society. Most people are familiar with the television advertisement with the saying, "GEICO can save you 15% or more on car insurance". However, in Entertainment Weekly 's June issue, GEICO displays an advertisement that explains all of the reasons why GEICO is better than the other auto insurers, rather than just tell the audience the percentage of how much they will save. The advertisement displays two popcorn containers, one bigger than the other. Underneath the bigger popcorn cup, there are additional individual popcorns that seem to have fallen out of the cup and brackets with the company 's qualities. The bigger cup also has the name GEICO in big, bold letters above the cup, while the smaller
When companies try to advertise their product they try to convince you by making it look glamorous and persuade you into thinking that you need the product that they are selling. The commercial that I’ve chosen is called “McDonald’s Pay with Lovin”, it was shown during the 2015 Super Bowl Commercial. It was promoting to spread the love. But also the company was convincing the target audiences to purchase their products and repurchase it. America’s most famous fast food chain restaurant is trying to use the opportunity to get their customers to come and spread the word about Pay with Lovin, so that more people can come to the store. The reasoning behind this, according to New York’s time, fast food chain McDonald, is suffering a great deal amount of loss. Twenty one percent has dropped in the fourth-quarter earnings in 2014, their net income went by fifteen percent to 4.76 billion. So McDonald is losing to other chains like Shake Shack and Chipotle. McDonald is the world’s leading food service organization, who is suffering a great loss to other companies, and is trying to change things up.
The commercial I’m looking at is #LikeAGirl by Always. Why has the phrase “Like A Girl” has been used as an insult? This commercial focuses on how a girl’s confidence goes down when they hit puberty. The commercial accomplished their message, they made a good point that girls are already insecure from many things and the phrase “Like A Girl” should not be one of it.
It's a very simple message, and one that comes across very clearly due to the nature of the advertisement's simplicity. All in the matter of seconds, the advertisement leaves the reader with a clear sense of what the product does.
The target audience is both males and females in their late teens to mid twenties. This company gets the male side of the equation by getting their attention and interest drawn to the attractive woman on the right with bright colors drawing your attention there as well as the bottle of whiskey which is right in the middle of the page. Then what gets these peoples attention to stay there is the fact they have an incredibly good looking female who is posing in next to nothing. Then a way that they try and get the females to look at the advertisement and read it is by showing a very plain girl who seems to be very typical of girls during their younger years. Then beside they show the same girl who now has become a women who is very attractive and just seems so much more powerful and sure of herself. One way that you can achieve that is if you drink Evan Williams Kentucky straight bourbon whiskey.
This commercial has an upbeat feel to it while simultaneously advertising its product effectively. The commercial tries to cover a wide range of audiences. It tries on emotional levels to connect with multiple individual and does a very good job in portraying examples in their situation. This commercial definitely advertises its product effectively. It was timed well, and it used quality examples of rhetorical analysis throughout the entire
are not as widely worn, but they are still one of the top brands on
Ever since the day we were born, we as Americans have been taught to grab the bull by the horns and go for their dreams. Family, schools and the media, to name a few, have carefully programmed us to accomplish great things, to have good jobs, and most importantly, make money. In this success driven culture many people will do what ever they need to do to become wealthy and powerful. Unfortunately, the paths they take to their pot of gold can leave, us as a society, looking greedy and shameless. With its new advertisement of the Viper SRT-10, Dodge has clearly captured some of our society’s view on money; do whatever it takes to get it. It pictures an old wealthy man and his beautiful, young bride with a brand new Dodge Viper sports car sitting in the background. In our days of Anna Nicole Smith and countless other gold digging Playboy bunnies, not to mention all of the not-so-famous people doing the same thing, this ad truly fits into our time and culture. In fact, if this ad was published 30 years ago, the majority of the population would be shocked, maybe even outraged. However, seeing it today, most Americans, including myself, laugh at it because it is something we have become accustomed to. Dodge has done a great job in choosing their audience and knowing how to get their attention, by using a humorous and thought provoking picture, a well planned color scheme and a clever slogan.
For many years, beer has accumulated the mainstream idea that beer is typically consumed in the party-type scenes. It has also created a popular thinking that young men that drink beer are manly, wild, girl-loving, partying individuals. Recently, however, it has seemed as though beer companies have begun to stray away from that way of thinking and have begun forming a new ideology. That being, that beer is an alcoholic beverage that can bring people together to have a good time. Guinness has taken this way of thinking and pushed it even further. With this ad, Guinness wants to show that men who drink beer can still be manly, but also sensitive, sympathetic and supportive at the same time. They show these qualities through the actions of the men playing the basketball game.
To start with, the advertisement gives off a serious impression, at first glance it is obvious this is not anything to joke about. Each of the men pictured have a stern facial expression and have masculine look to them. The men are all very toned and are looking straight into the camera, almost as if they are challenging the viewer to become a nurse themselves. Their goal is to “... transfer the symbolic power of this exalted form of masculinity toward potential male nurses to empower them to enter the field.” When other men view this advertisement they will realize nursing is not a career that minimizes there manliness, but instead increases it. Props such as the snowboard, harley jacket, and sports attire also enhance the men’s masculine pride. These items
Advertisement is a form of communication that is intended to persuade consumers or a target audience to purchase or to accept the ideas, products or services. In this advertising, Axe uses the power of persuasion, such as attractive women, style, and images which are the key ideas to the product and fragrance to conjure the consumers’ behavior of the perceived images of the product. Axe was originally created in France in 1983 by a company named Unilever and sold in the United States in 2002, and is now the leader of men’s grooming markets. The brand is focused toward gender and the age of the customer. Its market strategy is aimed at males from their teens to their twenties appealing to a new life style product that would increase their luck with the ladies. Axe deodorant ads gives you the apparent need to smell and feel good, but the means of feeling good is mainly through increased sex appeal. This ad assumes that all males buy deodorant solely for the purpose of getting women, and if you do certain things, like buy this product, then all women will be all over you.
ntroduction: the creator/s belong to adverting department of “Gillette” which is a company that manufactures razors, razors blades, shaving gel and foam, skin care products and deodorants only for males. The image was released in 2013 by the company with the start of the publicity complain for the movie “Man of Steel”. The overall ideal of the image is to persuade their potential male customers to buy the product of razors and razor blade utilizing a famous fictional character “superman” indicating the durability and toughness of their product. The image also gives the impression that those men who use their products possess the exceptional skills and abilities.