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“Disney Bought Marvel!” a headline on the financial page of the Nashua Telegraph screams. Disney, although renowned for bringing wondrous stories to light, won’t do as good a job as some people seem to think. Most people believe that Disney is a blessing for Marvel Comics, but they are sadly mistaken. Since the Fifties, Marvel Comics has built an amazing comic and graphic novel company from the ground up. Unfortunately, Disney has taken what many people have come to know and love and changed it into something different. Because of Disney’s clean image of love, peace, and joy and because of many promises made by Marvel to fans, stockholders, and certain film companies, this deal will not work and should be reversed.
In 1954, Stan Lee and his partner released their first comic which became The Avengers. More than half a century later, over five thousand heroes have been injected into the marvel universe and several million more supporting characters and villains (Clark). Disney has already made a place for itself among family movie and story making legends, so in the 90s when the first Blade came out that Disney began watching, but it wasn’t until the release of Spider-man that the profits started rolling in for Marvel (Cordabo).
Marvel Comics sold out to Disney for nearly four billion dollars, giving rights of more than five thousand characters over to them (Goldman). This may have been a great deal for Disney receiving endless amounts of story potential, but Marvel and the stock holders got the shaft end of the deal. In a press conference Thomas O. Staggs, the Chief Financial Advisor for Disney, said, “They [shareholders] would receive thirty dollars per share in cash for every share of Marvel stock” (Clark). Now, that...
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...vel company in the world and now it is just a branch in Disney’s ever growing tree. Please Disney, let Marvel go!
Works Cited
Clark, Andrew. "Disney buys Marvel Entertainment." The Guardian 31 Aug. 2009: 29. Web. 16 Apr. 2010. .
Cordabo, Armondo. "Why Marvel, why did you sell out to Disney?" Entertainer Aug. 2009. Web. 21 Apr. 2010.
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Goldman, David. "Disney to buy Marvel for $4 billion." CNN Money 31 Aug. 2009. Web. 21 Apr. 2010.
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The Numbers. Ed. Bruce Nash. N.p., 17 Oct. 1997. Web. 12 May 2010.
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problems. In a study done on the role of the Walt Disney Company, Vincent Faherty explains
The Walt Disney Company is a highly diversified media and entertainment company that has been growing by leaps and bounds since its inception in the late 1920’s. In the past few decades, The Walt Disney Company has expanded into numerous markets and diversified its business greatly. The company states that their corporate strategy is targeted at creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and expanding internationally. Upon studying the happenings of the company throughout the years, it is easy to see that the company is executing this strategy well through numerous strategic moves in the industry.
WebProNews. 2005. Disney Chairman And CEO Roles Do The Splits. Published January 6, 2005 at http://www.webpronews.com/business/topbusiness/wpn-54-20050106DisneyChairmanandCEORolesDotheSplits.html
It allows opportunities to combine the performance of certain activities, thereby reducing costs and capturing economies of scope. This is done by acquiring IP that is underexploited or unused by the owner. They have opportunities to transfer their skills, technology, or intellectual capital from on business to another. This is yet again done through media networks, parks and resorts, and also their studio entertainment. All of which allow them to go globally. Along with the opportunity to transfer skills and technology, they can use their brand name across multiple product or service categories. This is seen in the multiple IP networks, studio entertainment, multiple resorts and parks that are all around the world, and lastly, in their consumer products that were ranked number one in 2011 for being the largest licensor of character-based merchandise in the world. Value chain match-ups seen in primary activities are inbound logistics, operations, outbound logistics, the marketing/sales, and service. All lead to support activities such as technology, human resources, and general administration. Opportunities for skills transfer is seen in the media networks, parks and resorts,studio entertainment, and consumer products. Disney Company can share iconic Marvel characters in their parks/resorts, movies, and consumer products, due to buying the IP to Marvel and it does not stop at just Marvel ABC and ESPN are also involved.
The Disney corporation is easily the greatest empire of entertainment in the world thanks to the creator Walt Disney and his brother. Disney’s influence has been great within culture and society and I learned how much of an influence Disney has had through our course this semester. This influence is reflected and broadcasted through the many works and readings that we examined in class. The articles gave me new knowledge about Disney that I was previously unaware of.
(1) Michel G. Rukstad, David Collis; The Walt Disney Company: The Entertainment King; Harvard Business School; 9-701-035; Rev. January 5, 2009
Walt Disney Corporate information on Disney online. (n.d.). Retrieved June 13, 2004, from the Disney Web site: http://disney.go.com/corporate/
Every child in the United States has heard or read the Marvel and DC comics books. If you have not then you have probably have heard of their characters like the famous star spangled hero, Captain America, or the Dark Knight himself, Batman. Both Marvel and DC has influenced the children and adults of American in its darkest times. The great wars affected many by its poisonous grasps, and its victims sought comfort with the antidote provided by the marvelous illustrators and writers of comic books. Now their cinematic counterparts are here to inspire the 21st century. The Marvel and DC cinematic universes have similar content, they both have unique characteristics that set them apart.
amounts of equity (Disney and Government) as well as with subordinated debt (Government), Disney had
This case provides a brief history of management conflict and change at Walt Disney Company. Former CEO Michael Eisner was considered to be controversial because of his abrasive style and tendencies toward micromanagement. It was this style that strained several important relationships to the Disney Company. Though his reign as CEO during the 80’s and 90’s helped advance Disney Company, it was his conflicting management style that led to his demise and the beginning of Robert Iger’s epoch at Disney. Since Iger has taken the helm as CEO Disney was ranked 67th in the Fortune 500 list for largest companies, it has become the largest media conglomerate in the world, and relationships and disputes stemming from Eisner have been reconciled.
One of the key factors of the successful diversification is the very strong branding of the name Disney. That the name was famous after the success in the early years made it among other things possible to go into the theme park industry. Evaluated isolated, the theme parks was a success. But when also accounting for the synergies created, the decision to go into this industry was a huge success. It has created a spiral of synergies, where the characters in the movies get more popular due to the parks, as well as the fact that when people are visiting the parks they get stimulated to buy the merchandise. This is just one example of the synergies that exist in Disney. When Michael Eisner took over control in Disney, he kept focusing on same corporate values as earlier, which are quality, creativity, entrepreneurialism and teamwork. These values have been preserved despite of the size of Disney, and are an important factor in sustaining and building the Disney brand.
The company know its various revenue generating streams very well. The Disney also sees immense possibility in the sequels of the character based movies. The success of Avengers is a recent example and therefore the company plans a sequel for Captain America 2, Iron Man 3 etc. This will boasts the overall revenue generated by the company. The company is now betting heavily on the introduction of theme parks across the globe especially in emerging markets like China, India, Brazil and Russia (BRIC nations). The growth rate of 10% in theme parks and successful implementation of theme parks in Hong Kong, Japan and France allows the company to develop and construct the Disneyland theme park in Shanghai, China. The presence of 330 million consumers around the Shanghai is yet another key factor that made the Disney to invest approximately $5.5 billion in this park. Without doubt, the market for Disney is growing across the globe and emerging and fast growing economies offers a huge opportunity for the growth and development. The China expanded its economy at 10% growth rate in the past straight 30 years therefore the Walt Disney will sees the immense growth from its theme park in
Through the ratio analysis, we can conclude that Disney is a stable company, keeping up with industry trends and up to par with industry averages. Although at times it can seem that Disney is a risky and unstable company, those conclusions are false since the unstableness has come through decisions which will better establish Disney’s position on the market. Although Disney’s competition, namely CBS, is on a similar standing as Disney when comparing ratios, Disney will manage to remain the largest media conglomerate in the USA and one of the best corporations in the world.
Disney is the parent company for many of societies favorite brands and products on a global scale. After doing research I can honestly say that the Disney brand owns almost every media outlet. According to PBS “The Walt Disney Company is the third largest global media conglomerate. Its FY 2000 revenues topped $25
From humble beginnings as a cartoon studio in the 1920s to today 's global corporation, The Walt Disney Company continues to proudly provide quality entertainment for every member of the family, across America and around the world. One of the key statements in the text states, “Disney’s greatest challenge today is to keep a 90- year- old brand relevant and current to its core audience while staying true to its heritage and core brand values.” (Kotler, Keller, 2012, p. 179) Diversification has been one of Disney’s smartest business decisions. Today Disney has ventured into various industries such as studio entertainment,