Introduction
This Independent Project aims to explore the unequal and sexualised representations of women in Disney Princess films. Australian Sociology: A changing society defines inequality as “The uneven distribution of wealth and power in society” (Holmes, Hughes and Julian). In reference to this investigation, this definition encompasses the inconsistency of gender roles in contemporary Australian society compared to Disney character stereotypes. Whereby, in conforming to the standardised conventions of fairytales, the plot lines of the Disney Princess franchise animations: The Little Mermaid, Sleeping Beauty, Cinderella, Beauty and the Beast, Aladdin and Snow White, demonstrate a mistreatment and stereotypical representation of women,
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This is supported by the primary research that found 80% women surveyed and 52% men surveyed agreed that the role of the female character the Disney Princess films was the damsel in distress (Figure 2). Historically speaking, this archetype is define by an individual who is in a vulnerable position and needs to be saved (Simpson & Weiner, 1989). In casting female characters under this role, Disney subjects the representation of women to a structured set of characteristics that are rarely broken. Social institutions outside the media, are then forced to accept and apply these stereotypes to reality (Sherman, 2007.). This is often why women are referred to as the weaker sex, regardless of actual evidence to support this. In the family institution, this concept can be applied to the idea of a breadwinner and a housewife, where women - much like Cinderella - are made to complete chores and house work to fulfil their place in society, and women are responsible for providing for the family (Cosaro, 1997). When asked if they agreed with the statement: ““In Disney films, it is the role of the men to save the women”, 76% of the 50 subjects surveyed agreed or strongly agreed that this was the case, compared to the 8% who disagreed (Figure 4). This evidence demonstrates the general consensus that the role of the woman in said films was to fulfil a damsel in distress model. Disney’s depiction of these gender roles, are largely traditional or patriarchal and therefore have only fuelled the dominant family values in society. Female characters such as Cinderella and Ariel represent the maintenance of creating characters that approve female oppression and embrace patriarchal values. Heavily referenced in literature and film, the characters who fill the damsel in distress capacity are generally represented as beautiful
Every fairytale seems to have the usual prince saving the poor girl from harm or servitude or whatever horrid situation she may be in, and then companies like Disney add their movie magic and make it into a franchise. Others may add a twist or two, such as the film Ever After, directed by Andy Tennant. Yet no matter how the story goes, there is the same feminine ideas imposed upon the female lead. She has to compete with others for the attention of her “prince,” gender roles are a must, and morals are taught in some way or another through some kind of stereotype. These tend to cause some feminist outrage and even maybe a small outrage among parents who must deal with the children that watch these movies and read the stories because of the behavioral
Media is a powerful agent in entertaining children. It also influences and teaches the youth of society the suitable and appropriate gender roles that they inevitably try to make sense of. The power of media is very influential especially in the minds of the youth. Disney movies target the youth and plant certain ideas and concepts about social culture into the vulnerable minds of children. Media uses gender to its advantage, just like Disney productions. Humorous caricatures reveal some harsh realities about the portrayal of Disney Princesses in many movies made by the Walt Disney Company. Disney mixes innocence with the ultimate form of fantasy to capture an audience. Predominantly, Disney helps highlight the gender roles by showing the audience simply what they want to see. In the attempt to stick to the norm and portray stereotypical female characters, Disney created Princesses. Presented as damsels in distress and inferior beings to men, Disney Princesses give children an inaccurate portrayal of gender roles at a young age. Through Disney’s social success and intriguing films, such as The Little Mermaid, Snow White, Aladdin, Sleeping Beauty, Cinderella, and Beauty and the Beast, Disney Princess movies portray stereotypical representation of gender roles through the denigration of the female image, targeting and ruining the perception of youth today.
Orenstein explores the rise of Girl Power in the 1990s and the differences that are in today’s society. The rise and fast spreading message that girls receive from the Disney Princesses is one of her biggest issues. Not only does she disagree, but other mothers from Daisy’s preschool do as well. In the second chapter Orenstein invites all the mothers with daughters that are obsessed with Princesses to discuss the subject, one mother states that she sees no problem with encouraging being feminine and then states, “On the other hand, I a...
Some individuals, like Monika Bartyzel, argue that princess culture sets boundaries for what is considered feminine or princess-like. Arguments against princess culture suggest that companies like Disney have a responsibility to young consumers and that they need to extend their reach outside of gender roles. Meanwhile, individuals, such as Crystal Liechty, counter-argue that princess culture is not entirely negative. Arguments for princess culture suggest that the negative effects produced by the Disney princess franchise are an over-exaggeration because gender roles are presented in various forms. Whether it is for better or for worse, princess culture has impacted the lives of numerous people in the past. Thus, provided the evidence of this trend, princess culture is sure to play a role in lives of many individuals for generations to
Despite the tremendous steps that have been taken towards reaching gender equality, mainstream media contradicts these accomplishments with stereotypes of women present in Walt Disney movies. These unrealistic stereotypes may be detrimental to children because they grow up with a distorted view of how men and women interact. Disney animated films assign gender roles to characters, and young children should not be exposed to inequality between genders because its effect on their view of what is right and wrong in society is harmful to their future. According to Disney films, it is important for women to achieve the stereotypical characteristics of a woman, such as maintaining their beauty to capture a man, and being weak and less educated than male characters. The women in Disney movies are always beautiful, which helps them to find a man.
Although Hans Christian Andersen’s “The Little Mermaid,” published in 1837, contains many patronizing nineteenth-century attitudes towards women, a value system that at least acknowledges the legitimacy of femininity shapes the fairytale. Unfortunately, Walt Disney’s 1989 film version of “The Little Mermaid” eliminates the values that affirm femininity in the original story (Trites 145)
In the article Construction of the Female Self: Feminist Readings Of the Disney Heroine, Jill Birmie Henke, Diane Zimmerman Umble, and Nancy J. Smith are looking at the female self and how it was developed based on two theories: Standpoint by Parker Follet and the psychological development of girls by Gilligam. That by examines gender identity especially girls and how media exposure affects them through analyzing five of Disney movies: Cinderella, Sleeping Beauty, The little Mermaid, Beauty and the Beast, and Pocahontas. They segmented the article into three titles: The Oxymoron of Power and the Perfect Girl where they introduced the two theories in which they built their critic on, Construction of the Female Self where they talk about the evolution in the female character from Cinderella to Pocahontas, and Construction of Self in Relation to Others where they talk about the evolution of the self in relation to others from power-over to power-with until power-to. Finally they concluded that even if the female character in Disney’s movies was changing to become more
In the 1950s Disney character such as “Cinderella” and “Sleeping Beauty” depicted women as still innocent and meek, thereby alluding to the permanence of pre-feminist stereotyping of women in popular culture (Cheu 150). In the two fi...
Disney princesses are fun for all ages, but their target audience is young children and “as children grow and develop, they can be easily influenced by what they see and hear”. Therefore, what they see and hear in Disney movies leaves an impression on them. The first princess, Snow White, was created in a time where each gender and race had a specific role in society. Recently, many believe that Disney has come a long way in regards to gender and race since Snow White, as several multi-cultural protagonists have been introduced subsequently, and gender roles do not appear to be as stereotypical as they once were. However, many of the apparent innocent messages about race and gender in these movies, can be exposed as otherwise. Despite their mask of progression, Disney princesses still have the potential to corrupt the minds of young children through sexism and racism.
Disney promotes sexisim by forcing young girls to live in a patriarchal world. Cinderella, Sleeping Beauty, The little mermaid, Aladdin, and Snow White are all examples of popular Disney movies that encourage young viewers that they need a man to save the day. Yes, it’s true that there are recent movies such as Moana and Frozen that prove otherwise, but how long will it take to completely get over the fact that women are mainly viewed as secondary citizens compared to the men? There are countless examples of how Disney movies influence this theme, and how much the female characters’ actions, ideas and thoughts are not included in a Disney movie.
"Disney Princesses: Classic Fairy Tales Or Gender Stereotypes?" Hartford Courant, 27 Aug. 2012. Web. 09 Dec. 2013.
Since 1937, when Snow White was created, Disney princesses have been falsely portraying women. While their personalities have changed to keep up with society’s standards, their unrealistic body
England, D. E., Descartes, L., & Collier-meek, M. (2011). Proquest. “Gender role portrayal and the disney princesses”. Sex Roles, 64(7-8), 555-567.
Disney and old fairytales threaten gender politics and ideal women roles by giving certain stereotypes for domestic and personality traits. Fairytales that have turned into Disney productions have sculpted domestic roles for women that consist of cooking, cleaning and caring for the children. Disney has also created these princesses with personalities that are shy, passive, and vulnerable. The cause of these stereotypes are making individuals obliterate their own identities and becoming clones from the mold that was prepared for
Women have been viewed as the weaker vessel compared to their stronger male counterparts since the beginning of time. From ancient mythology to popular modern media, women are easily portrayed as the damsel in distress, unable to take care of herself and constantly in the desperate need of being rescued. Women who stand up against this belief and make effort to support themselves were usually deemed fools, prostitutes, or worse, witches. While there have been mentions of strong-bred women in history such as Margaret of Anjou and Eleanor of Aquitaine, it has not become common theme until more modern times. The archetype of the damsel in distress is still a popular trend in media, but in society, women are now considered equal to men and no longer need to be rescued from circumstances.