Disney Princess Stereotypes

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When Disney first launched its first princess film in 1937. The young female character was very feminine and was meant to represent what girls should want to aspire to be like. ‘Snow White’ was the first full length Disney film and this film generated around £184,925,486 in the box office. This film was the start of the ‘Disney Princess’. The term ‘Disney Princess’ is now known worldwide and in many ways this label does not represent positive connotations in the 21st century, the associations with label shows you to be dependent and stuck in the social hierarchy where women are at the bottom. The first Disney princesses were represented as prissy and beautiful to achieve the act of marriage and “Disney Princesses represent some of the first …show more content…

The ideologies shown in these films are seen in society as not being creditable ones. However, the children who are consuming these media products do not understand the negative connotations to the Disney films. This would mean that they will still watch the films not knowing the subconscious effect these films could be having. The male children, who are the secondary audience to this text, gain the preconception that woman should behave and look a certain way, which has been gained by the negative representations of Disney films. This Disney films now cause moral panics because they are no longer suited to society as morals and positions have changed. Due to the fact that the values of society has changed people now consume these old fashioned Disney films in a different way. This relates to the hypodermic syringe model, where it is suggested a piece of media has a direct, immediate and powerful effect on its audiences, in which every viewer is …show more content…

Sleeping Beauty was released during the second wave of feminism which lasted 1960 to the 1980‘s. Women were fighting for inequalities, whether they were legal, sexual, family, workplace, or reproductive rights. Sleeping Beauty was exactly like snow white, as she needed a prince to save her from an evil witch. She is beautiful and innocent. There is not much of an alteration between Snow White and Sleeping Beauty, they both follow the model of what an acquiescent princess should be. In 1958, the film sleeping beauty was born, and in this film we see a Princess who is gifted with beauty and the ability to sing. This made the feminists in who were in the 2nd wave of feminism feels as if their work was all for nothing because they felt as if their values that they were fighting for were not being taken seriously because they were still representing women as being weak. One aspect of the film was that the film is that Prince Phillip is shown to be the hero, however it is the fairies that enable him to do the things he does to save the

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