Disadvantages Of Celebrity Endorsement

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Recommended: The role of celebrity endorsers in advertising

1.0: Introduction: companies have since quite a while ago utilized characters of note to advance their items. Given the rising in thing contrasting qualities today, this has provoked a development in the totals spent on extraordinary exercises by various affiliations. One approach to accomplish this is through celebrity endorsement, which has gotten to be a standout amongst the most prominent publicizing procedures for advancing different sorts of items, administrations or brands.
1.1: What is celebrity brand endorsement: Celebrity endorsement is a kind of a brand advancement where a popular individual is utilized in the promoting effort to publicize …show more content…

Celebrity brand endorsement is in this way contended to facilitate this test by making and keeping up consumer consideration towards notices, what's more, it additionally helps in the correspondence procedure by slicing through abundance commotion also, emerging (Erdogan, 1999; Sherman, 1985). Seeker (2010) further builds up this and states that consumer experience high review rates when presented to a celebrity endorser in a commercial and that it builds buying expectations. Marketers strongly believe that celebrity endorsement has many benefits, financial benefits, brand awareness and building credibility are key among …show more content…

When a movie actor or an athlete do an endorsement they give their positive image to the brand which attracts their followers all over the world. Example, a kitchen appliances manufacturer TTK prestige signed Aishwarya Rai and Abhishek Bachchan as a brand endorser because the company chose right couple for kitchen appliances It experienced the increase in its popularity as it started getting orders from not only from India but from all over the world(Srinivasan Ravichandaran

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