Direct Marketing Essay

DIRECT MARKETING

Direct Marketing is a modern approach to reach and retain customer by distributing the products, or information for the sake of promotional benefits. The main objectives of direct marketing could be the direct and quick responses.

Direct marketing techniques use various kinds of endeavor of targeted prospects using one or various media channels. This includes;

 Direct selling

 Direct mail

 Telemarketing

 Catalogue selling/marketing

 Television/print including brochure, leaflet etc

 Cable TV

 Text message

 Door to Door Promotion

 Promotional campaign etc

What could be the direct marketing techniques for FLPL?

Various steps to successful Direct Marketing Plan

1. A first step is to develop the master financial plan to allocate the budget separately for different techniques in direct marketing. For e.g. Fixing up the selling price and the test budget.

2. Selecting the fitting product for promotion is another essential factor. Moreover, company has also needs to be careful on selecting the prospects and risk factor, including payments, price factors etc.

3. Choose the appropriate format to promote your business through direct marketing. It is mean that you have to either choose any of the techniques using the media channels that suit your company i.e message you want to convey/ spread, features that you want to tell to your customer and the objectives which way they can really be fruitful whether by mail, brochures, TVC, print or any other electronic media.

4. Make your offer appealing with regard to the designs and attracting the attention of the customers. Most of the consumers in today are visually attracted by the ads and tvc telecasted and printed. Company should know that ‘What can be shown could ...

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Product content:

In common way we think that the customer pay for the product, but it is true in some extent but an aware customer buy the value of the product in return to the money. Customer always wants to know about the Full information, product catalogue, instructions for caring and handling the product, quality assurance and terms of guarantee and warranty before making decision to purchase. In modern customer buying behavior the study reveals that 90 percent of the customer starts research before buying online and it is mostly done through the internet.

Future of Ecommerce business in Nepal

Access in the internet user and growth of legal and secure payment arrangement, consistency will surely help to raise online market in Nepal. With this motive, every retail business must adapt and consider in relation to their online continuation in future.