Direct Lobbying Summary

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1. Direct Communication: Direct communication methods such as letters and emails were used to converge support against SOPA and PIPA Act. Lobbying: The case demonstrates an active use of lobbying using “new media”. They spent a significant amount of their revenues on lobbying against Stop Online Piracy Act (SOPA) and keep safe Intellectual Property Act (PIPA). Social media Tactics: They substantial used social media to lure people and rally mass support in opposition of SOPA and PIPA. 2. They lobbied strongly in support of those congressmen who wanted to make some major changes in the Acts. They informed the general public, the senates and the legislatures about the laws through lobbying, direct communication, and social media. “New

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