This study will be focusing on analysing the factors responsible for developing Indian consumer perception for digital marketing in Multiple categories Many studies have highlighted Mobile penetration has increased . smartphone subscriptions are set to more than double by 2020 and 70 percent of the world 's population will be engulfed by the movement. "By 2020 there will be 26 billion connected devices," As per the report from ericsson , India added at least 26 million subscribers at a time when the total number of mobile subscriptions in the first quarter of 2015 touched 7.2 billion, including 108 million new subscriptions. As per( Global Digital Marketing report 2015, Razorfish )As digital experiences prove to have an increasingly powerful …show more content…
Mobile apps are breaking geographical barriers and providing consumers a seamless shopping experience. . Mobile marketing is trending high to reach wider audiences. There are more than 100 million people who have access to smartphones. And in a technology conscious market, fashion brands and products need to adapt to the latest medium of communication to reach and retain their consumers. Out of all the branded apps available on phones, it is estimated 17% belong to the fashion industry, which covers luxury brands, high street apparel labels, shoes, and outdoor …show more content…
Top brands are also using the mobile platform to get in touch with their customers directly. These apps not only serve the purpose of mobile shopping, but also provide cross-channel engagement for customer loyalty. Now a mobile app can make it simple for customers, to keep a track of their points and update them with offers, and discounts the moment they walk into a physical store. Fashion brands are leveraging on mobile apps to increase the brand 's presence among consumers, smartphones make this process faster and easier. (School of Business, International University, Vitenam ,2014) The rapid development of smartphones has resulted in the increasing use of mobile devices to deliver advertisements for products and services. The findings showed that If mobile advertisers can present credibility and entertainment in their advertisements, consumers are willing to view the ads and be influenced to buy products and services. Study by (central university , J& K ) states that the increasing use of internet by the younger generation in india provides an emerging prospects of online retailers. (The mobile consumer : global snapshot 2013 ) as per Mobile is the next media power
Target Corporation recognizes the importance of technology in reaching its customers. In 2011 the company launched a completely redesigned website that focuses on ease of use. Target also has an industry leading mobile application that allows the company to reach its customers regardless of where they are located. In fact, Mobile Commerce Daily named Target the “2010 Mobile Retailer of the Year” (Target Corporation, 2011). It is in this sector that Target’s potential for growth is the highe...
The company employs different strategies in making relevant its marketing strategies. Fashion is an industry that makes it necessary for a lot of marketing.
...ce is that this trend largely increases the potential customers because most of these people do not have a cell phone when they lived rural areas. Besides, the urbanization has stimulated the urban business and economy, which in turn boost the consumption of cell phone indirectly.
It is difficult to exist in today’s society without being influenced by the dramatic increase of the technology use and especially the use of cell phones. The cell phone market is becoming more saturated and competitive. Thus, marketers tend to look for new segment groups, study them, and eventually influence their decisions. Due to the rise reliance on technology, much of the communication between teens occurs through the digital use, particularly through their cell phones. More than 65% of American preteens have their own cell phones. (Solomon 2011) Consequently, marketers believe that children are the new targeted customer that will create the future market growth in the smartphone industry.
The advancement of technology has completely changed the way in which businesses advertise to consumers. Gone are the days of radio shows, newspaper ads, and “snail mail.” With services, such as Netflix, advertisers are made obsolete. As Baby boomers retire, it becomes more critical for companies to connect to the millennial generation, since research has shown that brand loyalty is established at younger ages. Yet, the millennial generation has grown up with more technology and access to information than any other generation. It appears, the people that constitute Generation Y have become prisoners to their smartphones. For example, the iPhone can contain almost every aspect of a person’s day. From their email, photos,
Almost every industry has conformed; using cell phones as a conduit for their message subsequently raking in sales in the billions. On-demand video streaming applications like Netflix and HBO Go, Movies and TV shows can now be viewed in the palm of your hands and music can be streamed with just a swipe. Case in point, music streaming apps like Spotify have over forty-four million active users. With this app available on all major operating systems, allows its users to discover new music by suggesting songs and artists for your listening pleasure all over a wireless connection. The Spotify app even allows its users to search for their favorite singer, genre or song, skip through selections they don 't like, read lyrics and check for concert tickets. Even in the gaming world, phones have bit off a large piece of the pie making it possible for smaller companies to impact the market. The ever-improving graphics and impressive processors that these phones are built with contributes to its performance making mobile gaming that much enjoyable. This is true for the best selling mobile platform game - Angry Birds. To date, they have over one billion downloads, half of those downloads being in the last six months alone! They’ve grossed approximately one hundred and six million dollars in revenue and even branched out into producing collectibles, creating a household name for themselves. It’s plain to see that the
The fashion industry is still exceptionally fast growing and fast changing, which dictates news ideas and trends at an astounding rate. Product perception as ‘fashionable’ loses it value very soon. One day’s desired luxury item can become unwanted by the next. To update new trends, changes and fashion designs successful communication is essential (Moore, 2012: 9). To maintain good face-to-face relationship with the customer communication throughout all channels is highly important (Carr, 2013:5)
Schenker, M. (2013). How the 4 P’s of Brand Marketing Apply to Digital Marketing. Retrieved from: http://www.branddrivendigital.com/4-ps-of-marketing/ [Accessed: 09 Mar 2014]
Marketing is a fundamental aspect of all businesses, whether they are set out to make a profit, or charitable organisations - they will have to carry out marketing research of some description. It has been described as being, “the management process responsible for identifying, anticipating and satisfying customer requirements profitably.” (Chartered Institute of Marketing) This essay will explore the role of marketing in a marketing oriented business and different aspects of the external environment that a smartphone company should be aware of. The points raised throughout will be supported using relevant journals, textbooks and newspaper articles.
Kraft Foods is the largest confectionery, food, and beverage corporation headquartered in the United States and the second largest in the world, marketing a vast number of brands in over 155 countries (NYSE, 2010). A big reason Kraft Foods has been so successful over the years is that they are always trying to remain current and creative when they market their products, and really have developed a firm grasp on their target markets. In 2008 Kraft changed the way companies will market their products, when they introduced their new Brand of instant coffee, and created a platform to connect themselves with their consumer at the point of purchase, all the while showing the world the future of marketing by taking both promotional ideas mobile (Wirelessfederation, 2010).
This is where the shift from traditional print media to more interactive media started to occur. Luxury fashion brands and high end fashion brands also started connecting itself to people through social media. Initially social media was believed to be damaging for the fashion industry but now it’s considered to be a powerful source of medium to reach and engage a wide audience.
Brand loyalty is disappearing and consumers look around for the best deal based on price, quality, convenience or brand awareness. E-tailing and ‘Fast Fashion’ are crucial in the development of fashion marketing. They bring numerous benefits such as low cost, fresh design, quick response and greater efficiency in meeting consumer demand, however, at the same time, driving environmental issues.
In the past decade, the average consumers had limited access to what’s hot in fashion with current trends taking much longer to propagate into the mainstream. The fashion industry has traditionally been exclusive to a margin of wealthy in society to enjoy and participate in. The advent of social media and its adoption within the fashion industry has given the regular consumer glimpses into latest fashion trends, and at lightning speed.
Many companies have realized through extensive research on the Indian economy that Indian consumers are hugely influenced by different methods of advertising. Indian consumers mostly use to purchase the home durables like Television, Refrigerator, Air conditioners, etc., with only ads in mind. Consumer attitude and behavior hugely influenced by advertisements, as example Life Good (LG) and Samsung are the brands that are most popular in Indian market due to the advertisements, on the other hand Onida the old brand which used to provide huge sales in early 1990’slacked in sales due to less advertisements, as per their manufacturing of products with wide range and less on price, but still the taste are not for consumers.
Mobile usage has proliferated in recent years. Areas all over the world have enjoyed the rapid development and high penetration of mobile devices. This popular trend has developed for so many reasons and has a lot to say about us.