Digital Leadership Research Paper

809 Words2 Pages

What is a digital leader? My promise as a Digital leader Leadership to me, is a process of social influence where a person can encourage the help and support of others to maximize their effort in order to accomplish a common goal, hopefully one that is inline with your business objectives. As far as Digital leadership goes it can be described as establishing a clear direction, influencing others and initiating sustainable change through the access of information, technology and digital tactics. It requires a dynamic combination of mindset, behaviors, strategy and skills that are employed to change and/or enhance business culture through the assistance of digital channels. Digital leadership is not about flashy tools, or the latest trend but …show more content…

It doesn’t matter what the job title is but the actions characteristics is what is important. An effective digital leader is always aware of corporate goals and knows how their own job responsibilities support them. Digital leaders are focused on exploring how information technology can be used to help an organization become more responsive to their customer needs and ever-changing business requirements.

Successful digital leaders understand how important it is to analyze inbound data and the processes within the company that support it. As well as all the factors outside of the organization that can have an effect on the various environments in which it participates in.

Organizations that value digital leadership, often place value on communication, creativity and a open and willingness to explore new ways that technology and digital information can be used to successfully address business projects, internal projects and key performance indicators. With effective digital leadership, an organization is able to create workflow and business processes that allow new applications, products and services, at the same time maintaining legacy applications and marketing operation at optimal levels. Over the years of working in digital some key traits of a great digital leader that I have found are:
Regularly developing new capabilities
Willingness to experiment …show more content…

I have acquired an understanding how to transform big data into decisions that improve business performance. But at the same time how to use it to boost individual performance of my team and co-workers. Digital Leadership is less about a single person and more about bringing together a team of power, skill and vision that can collectively start a wave of digital transformation. As a digital leader one of the ways I influence digital change is to find the inspirers, believers, people willing to have a go and test new things. These are the people that already have the mindset of change and are in a position to embrace digital. These people are those who will generate your initial quick wins and spread good news stories. These people will create momentum to help keep moving the transformational process along. Don’t forget them, go out and find them as one of your first key steps, these are your first group of advocates. To be a digital leader you need to not only be aware of each discipline touched by digital within your organization but also excel and set an example to the whole

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