Different Skin Color, Different Opportunity

739 Words2 Pages

This advertisement is made by the image that appeared on Flickr. It is showing two people sitting in a bus; a black woman, Rosa Park also known as first lady of civil right movement, and a white man. They both appear thinking but everyone is not aware of what another one is doing. On the image Rosa Park appears thinking of how oppressed black people were in that time. Park’s arrest followed the murder of a 14 years old black male Emmett Till in Mississippi and all that probably made her to think about how black people should get their rights as citizens. From the history of civil right movement, Rosa Park was asking herself such question: “Why would black people face all these problems of rights inequality? Movements for civil rights included ensuring that the rights of all people are equally protected by the law, including the rights of minorities, women's rights so Park took part in rebellion against race and gender oppression. Gender and skin color oppression challenged a lot of women in the Americas but their rebellion ensured that the rights of all people are equally protected by the law.
Essence used this image to show how race issue affected both races and the way people should think in different way. Firstly black people are one who always have inferior mind because of their past history but it is possible to think different. The reason why this is targeting to black people is that they are the one who really need this change of mind and be able to show whites people that improvement is still possible regardless their every day’s oppression. Whites are also targeted as so they can think different on the part that they are always on the top. By changing ways of thinking of some black people like Rosa Parker gave rights ...

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...d in the image were used to give an example of how people have to think different especially those who feel mental inferiority. Technology can be used to improve someone’s thought especially when we use internet to learn from what other people did to be able to think at the high level. Magazine like Essence is the kind of advertisement read by black people, it is a good way of sensitizing people how to think out of the box and be able to get through oppression.

Works Cited

In the Black Campaign: African American Media Outlets Join Ad Agencies to Reach
Minority Consumers.” Huffington Post. 29 June 2012. Web. 4 Sept. 2012
Hare, Kenneth. "Rosa Parks: Mother of the Civil Rights Movement Read more: http://iipdigital.usembassy.gov/st/english/publication/2009/01/20090106142830jmnamdeirf0.6788446.html#ixzz2rj29mhdh" IIP dIGITAL. 29 December 2008. Associated press. <>.

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