Describing ICT Systems of Blockbuster Video

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The Company The name of the company that I will be reviewing is called Blockbuster Video which is a video rental shop. The branch that is described is a branch in Greenwich; this is where my work placement took place, so I have good intelligence of their current ICT system. The purpose of Blockbuster is to retail different types of media products to the customers, e.g. Video Cassettes, DVD's, Games Console Games and other entertainment products. This company is using ICT as much as it can to make the company save time and to be successful. Database System The main feature of ICT used at Blockbuster is a database system, which has been specifically built for the company. The database system is very helpful to the company because it can calculate fines for late returns, determine which products have already been hired and also create graphs on the most popular hires so that the company can order more of the stock and they would get more custom this way. A feature of this system is that it can print out letters for fines and also it is made quicker because mail merge feature is used for this. The feature of the database is the cash registration which is linked with the database. They are linked so data doesn't have to be inputted into the system twice. Electronic Mail (E-Mail) One of the other features the company uses is e-mail that is also used for information and communication. The purpose of e-mail is almost the same as the fax machine but this is sent through the Internet. The way the e-mail works is that its sends the attachment on a page or a page to a server which is processed the e-mail provider after this has been sent to the server of the e-mail account holder it then passes the recipients server the message then stores itself in to the account so that the account user can view the e-mail. Blockbuster use E-mailing to send e-mails to their customers to inform

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