I. Strategy Business plan for a new product in the United Arab Emirates using a service technology for elderly who suffers from dementia, the product is an elderly kit bracelet that is connected to an application that will enable families or carers to be notified if the patient is at risk. This will help caregiver and carer to be able to take care of their elders at home which will have beneficial social and economic impact. The company is a start-up company focused initially on distribution of elderly bracelet for use by residents. Effectively building a strong national company against dementia is capable by building strong relationships with clinical decision makers at the facility level. Creating marketing strategies and tactics to position …show more content…
We are providing both a product – dementia kit bracelet - and a service – software's installation. Our company sells systems for easy care of people with dementia for use by assisted living residents. At no additional charge, we provide value-added services like initial consultations, management of all paperwork for order placement, billing and reimbursement, training on the system upon delivery, and management of annual reorder processes. We are constantly researching and developing biomedical devices, including the dementia bracelet kit and other systems, to help elderly people and their relatives. Our customers are dementia patients and their families, medical organisations, doctors, and nurses interested in the proposed benefits of dementia bracelets. The company is currently at the final stage of mass production of its product after medical community's approval. Our closest objectives are:
1. Hire staff and build own IT department
2. Complete clinical
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Continue product development
4. Maintain market performance The goal is to become not only a world-wide company but a source for product solutions to manage dementia people life. It is a start-up company that will initially distribute a full line of dementia kits, elderly bracelets, and software, facilitating active and free everyday life of dementia patients. The venture is going to produce and distribute additional products. The headquarters are based in Dubai, the United Arab Emirates. The source of differentiation will be in distribution and marketing strategies. The elderly kit product has already successfully passed first clinical tests and a detailed and technical description is beeing created now. Application of dementia bracelets according to our field researches will be rapidly growing within next 10 years, quickly replacing traditional procedures of Patient monitoring. Now dementia bracelet product is the leading current product in this category the United Arab Emirates. The technology used in the product is the subject of seven patents in the application process. Short summary of advantages of a product:
Significant reduction in dementia people who can't move and live without nurses
Minimizing number of hours of medical
Dementia is common among a large population of elderly people. The disease affects not only the individual diagnosed, but also the caregivers that work towards making their life comfortable in the end. Understanding and learning about the disease is crucial in helping those that experience or live with someone who has dementia. The services and support that are currently in affect for elderly people with dementia and the caregivers is poor, and ineffective because of the lack of research and information on the topic.
Dementia is a disease which causes mental debility and affects one’s way of intelligent, attentiveness, recollection and problem-solving (NHS, 2013). As a result of dysfunction of brain cells in some parts of the brain it affects the thinking process then dementia occurs and it usually comes with age (Ibid). It is estimated that 560 000 people suffer from dementia in England and as a result the NHS and Social Care spend about 3.3billion (National Audit Offices)
...ional Therapy. Just Checking Telecare 1 Year Pilot Report: ‘Giving People with Dementia a Voice.’ Leeds: Just Checking.
care to the residents suffering from dementia. Banner et al (2009 as cited in Lee J.et al.2012)
When it comes to service, facilities need to go above and beyond the ordinary to add value. For example, the facility needs to provide meals. Having various options and settings adds value.
What is Alzheimer ? Is Alzheimer 's more difficult for the patient or for the patient’s siblings?
Dementia is the loss of a person’s mental skills from their daily routines. The symptoms of dementia could easily be over looked, they include forgetting things, daily routines are hard to complete, misplacing things, depression, aggravation and aggression, emotion are high, even feeling like someone is a threat to their life (Web MD,2012). Caring for someone with dementia can be difficult if with resources like healthcare, living facilities, nursing homes and medicine is involved, but sometimes healthcare and facilities do not provide the proper care. This disease is very common in the elderly community past the age of sixty-five. Finding out that a loved
The human brain is extraordinary organ. It stores our memories, vision, hearing, speech, and capable of executing executive higher reasoning and functions setting us apart from animals. Today we know more about the human brain because of medical advances and the development of technology. These brain disorders have been studied for years and many others would classify dementia as a mental illness because it causes cognitive impairments. The following paragraphs will discuss what dementia is, what the types of dementia are, perspectives of patients with dementia as well as the perspective of a caregiver to a dementia patient.
Due to an ageing population , The Francis Report recommends the introduction of a new status of nurse, the “registered older persons nurse”. One of the illnesses linked in with this is dementia, and multiple factors relating to dementia are having an impact on how nurses are trained and their deliverance of services. In 2013, the Royal College of Nursing (RCN) began a new development program to transform dementia care for hospitals. There aim is to develop skills and knowledge related to dementia, the roles of all those who are involved, understanding the development of action plans that identify key changes.
In most facilities an initiative lifestyle has been organized to give people with dementia a voice in how and where they are cared for (White). This is how things should be everywhere in the world when it comes to people with dementia. People affected by this disease don’t need people to tell them what to do or make decisions for them, they need the freedom to do it themselves so they don’t give up. Although incapacity is common, many persons with dementia are capable of making their own medical and research decisions (Kim, Karlawish, and Caine). At the early stages of dementia, a will needs to be made so medical wishes can be granted. When people are given the freedom of choice, they are much happier, they live longer, and they have a better attitude about the disease they are suffering from. Individuals that get dementia did not get it by choice, but they live through it day by day with strength and the ability to live
This paper is on dementia, a late-life disorder, as it pertains to the geriatric population. “It is estimated that 24.3 million people around the world have dementia and that, with an estimated 4.6 million new cases every year, we can expect about 43 million people and their families to have to handle the challenge of dementia by 2020.” (McNamera, 2011) I will cover three relevant points concerning this disorder that cause changes in the brain.
1.19. Many elderly people have trouble remembering words, people’s names, and recent events. Imagine a memory-aid product. What features would it have? What technologies would you use if you were designing it?
Introduction This assignment critically discusses dementia, a widespread disability among older adults today. It provides an introduction to dementia and analyses its prevalence in society. The various forms of dementia are elaborated with descriptions of dysfunctions and symptoms. Nursing Assessment and Interventions are provided in the further sections which discuss actions nurses should take while evaluating patients and treating them.
Dementia is a major neurocognitive disorder that interferes with the independence of the elderly by inhibiting memory and thinking skills. Fifty to eighty percent of dementia cases constitute of Alzheimer’s diagnoses; consequently Alzheimer’s disease is the most common type of dementia and currently affects 5.2 million Americans. Most of these cases are patients above the age of 65 and by 2050; 13.8 million Americans in total will suffer Alzheimer’s due to aging of the general population, specifically the baby boomers. Total cost to society ranges from $157- $215 billion (Associated Press). Some would assume the cost of Alzheimer’s to be incurred by pharmaceuticals or medical costs, however RAND Corp suggests dementia cost to society is from care rather than treatment. Therefore, assistance provided by informal providers and directs caregivers incur a majority of the financial and social cost. Currently, the workforce does not have the capacity or training to care for these unique patients; the delivery system needs to address Alzheimer’s as the population ages and more and more fam...
Many countries globally are faced with unprecedented demographic changes from high mortality and fertility to low mortality and fertility, giving rise to an ageing population. Population ageing is profound and enduring, and has major consequences and implications for all facets of human life. With a larger proportion of older people, one of the major concerns is health care. The health of older persons generally declines with age and some illness are more likely to be associated with older people. One of such illness is dementia. As the life expectancies of the general population have dramatically increased since the turn of the century, more and more people are at risk of developing dementia (National Institute of Aging, 2000).