Del Monte Ketchup Ads

730 Words2 Pages

In the “You Mean a Woman Can Open It?” advertisement, Del Monte implies that their ketchup bottle is so easy to open, even a woman can do it. The level of gender prejudice in the 1950’s though not highly considered, is evident in the ketchup advertisement. Flipping through newspapers and glaring at billboards allow Del Monte to appeal to their audience, which in this case, is the whole population. In this time period, this stereotypical ad was seen as normal rather than condescending. Del Monte’s purpose of creating this witty advertisement was to prove to their audience that their ketchup ranked above other brands due to their “easy-open” bottle. Advertising with humor allows Del Monte to focus on their subject: Del Monte Ketchup. The tone …show more content…

The 1950’s was a decade of economic growth and birth of legendary rock and roll. From the building of Disneyland, to the skyrocketed number of television sets, to the speaking out against civil rights, the United States flourished sufficiently during the 50’s. To most people, the segregation between humans focused primarily on African Americans versus Whites. However, few concentrated on a similar separation: the division between male and female. The 1950’s was a booming decade for most of the United States. Brands of every kind began improving manufacturing and sale rates by using advertising in a more effective way. Ketchup company, Del Monte, was one company that used the uprise in advertising to create positive announcements about their product. In Del Monte’s “You Mean a Woman Can Open It?” ad, their use of visual elements, sarcasm and wit, and a common example produce an ad that appeals greatly to their audience. The clever ideas generated by Del Monte result in an effective advertisement for the …show more content…

Using humor allows the famous ketchup brand to appeal to their audience and result in increase sales. The playful font that the ad displays also supports that fact that this is an amusing advertisement. If the sarcasm would have been omitted, the company would not have distinguished themselves from other brands; Del Monte used mockery to appeal to their audience by boasting their easy-open cap. By using an amusing tone, Del Monte grasps the attention of their audience and uses wittiness in an effective

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