Definition Of Superstition

“Superstition is a belief or way of behaving that is based on fear of the unknown and faith in magic or luck: a belief that certain events or things will bring good or bad luck” (Merriam-Webster). “Superstition is an irrational belief that an object, action, or circumstance not logically related to a course of events influences its outcome” (The Free Dictionary). “Superstition is the belief in supernatural causality—that one event causes another without any natural process linking the two events—such as astrology and certain aspects linked to religion, like omens, witchcraft and prophecies, that contradict natural science” (Wikipedia). Superstition, a belief or practice generally regarded as irrational and as resulting from ignorance or from

Some meanings are usually negative and opposite of true religion or true science. The ancient Greeks described it as fear of the spirits or demons. (Burns 1). The term used in a positive sense was noted as “God fearing”. The atheist was insensitive and the superstitious person live in constant terror. The word superstition originates with the ancient Romans. It was opposite of religion. The superstitious man who feared the gods was thought to be an enemy. The religious man was thought to be devoted. Christians claimed superstition as non-Christian religion, lingering paganism idolatry (Burns 1). This was mistaken worship of the true God. In the Middle-Ages, superstitious acts defined by Catholic authorities was not of nature or divine power. Church reformers campaigned against the wearing of charms because they believed it was superstitious practices. In early modern Spain, Catholic priests identified that souls that were threatened by superstition, was done completely with magic. Events were caused by divine intervention, the actions of good or evil angels, or natural causes. In the Islamic world, superstitious practices were condemned (Burns

Multinational firms are required to understand the beliefs and perceptions of Chinese consumers. Consumers have a strong superstitious belief that they must use specific digits in advertised prices. For example, certain sets of numbers in price endings are considered factors for costs and necessary profit margins. In contrast, varying the prices would have a less effect on the level of the price. The decisions on price endings have become a factor in cultural beliefs and perceptions (Simmons, Schindler 101). Chinese culture is not separated by human activities, nature, and the supernatural. Chinese culture has respect for the supernatural. Chinese beliefs about wind water affect daily lives, people place mirrors on their homes, on doors and windows, to reflect any bad luck. A fork is declared as good luck and represents to break the reflection of the mirrors of others. From August 28 to September 15 each year, car sales decrease more than 30% because it is considered “ghost month” because it is a time for Chinese people to make a gesture to their ancestors. If this is not done, the lost souls that are not happy, will return to the land of the living and will make life difficult for some people (Simmons, Schindler