Dannon Swot Analysis

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With Corporate Social Responsibility becoming very popular with stakeholders in the last few decades, it is necessary that Dannon responds to customers, its corporate social activities. Well balanced information exchange with supplier, partners, and customer will improve connection with Dannon as company. Communication sent in various mechanisms will eventually increase Dannon brand visibility and contribute growth for its financial gain. Senior leaders wondered, if the Corporate Social Responsibility, which is already well established, should play a key role, given the fact that Dannon is pretty much assured to be leader in the U.S yogurt market in 2009. It was also an opportunity to communicate and enhance brand name to consumer with its …show more content…

As a company, Dannon established developmental and communication activities for its employee through a management tool called "Danone Way" designed to access performance in quality, ethics, environment and other dimension. This way incentive and enumeration is also integrated with socials goals which are internal program. Similarly, Dannon supported external program working with society by creating nutritional education initiative, and update nutritional formula for over 600 healthier products in the community where it operated. It also sponsored local events, supported emergency aid and collaborated with global organization such as UNICEF to provide clean water in Africa digging wells and communication such activities increases awareness of the …show more content…

Consumers are more aware of health benefits with the help of easy information sharing using smart phone and mobile devices once engaged. This way customer relationship will improve and it is very easy to educate on nutrition and health benefits. Constant communication will also help customer in touch with Dannon as organization. These are achieved by its Corporate Social Responsibility initiative working with local community by sponsoring and supporting health education

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