Dallas Cowboys Social Responsibility

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This paper will explore separate articles that report on the civic responsibility of the Dallas Cowboys franchise and its impact on those who benefit from their generosity. However, the development of this understanding begins at the collegiate level. Student athlete’s involvement with individuals from diverse backgrounds develop growth and understanding the need to be involved (Gayles, Rockenbach, & Davis, 2012, p. 535). Social responsibility and a collegiate sports programs values reflect an attitude of “win at all cost” (Gayles, Rockenbach, & Davis, 2012). An athlete’s exposure to a well-developed program that fosters communication, outreach, and community service contributes to his or her knowledge and their impact on communities. Evolving …show more content…

The Cowboys intellectual and social history have shaped the organization's philanthropy including the players, and cheerleaders throughout the years. Owner and philanthropist H.R. Bum Bright owner of the Dallas Cowboys from 1984 to 1989, worked closely with his alma mater Texas A&M University who presented him with a medal honoring his philanthropy. Dallas Cowboys current owner Jerry Jones has expanded the role in which the organization provides charitable support. The Jones’s family established the Gene and Jerry Jones Family Foundation, Arlington Youth Foundation, and Players Foundation all of which are charities (Cowboys community mission statement, …show more content…

Since 1997 the two organizations have worked collaboratively together that kicks off the iconic Red Kettle Campaign (Cowboys community mission statement, 2017). This event has helped raise over 2 billion dollars that aids more than 500 million people (Cowboys community mission statement, 2017). Furthermore, The Salvation Army and Gene and Jerry Jones Family Foundation in 1998 opened a youth center offering low-income families access to affordable childcare. As recent as 2013 they teamed up to expand the Boys and Girls Clubs programs which helped with participation for young Irving people. Beyond development, for the youth, the Cowboys have donated funds to help The Salvation Army provide relief for those affected by a disaster in the DFW Metroplex and beyond (Cowboys community mission statement,

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