Current Marketing Trends And Strategies

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Introduction

Now is the right time to come in and buy a new car. If you buy now, you will receive a free gift with your purchase. Have you thought about taking a vacation this month? This would be the perfect gift for any loved one. These are some common phrases and questions that everyone hears on a day to day basis. Whether it is on television, the radio, or on the internet, advertisement is all over and is heard or seen by people of all ages. Marketing is taking over the business world. If the right product is marketed poorly, it is most likely to fail. It is a key fundamental exercise that all businesses must do well in order to succeed. Currently, there are several trends and strategies that more and more businesses are using to sell their products. Use of the internet is growing as fast as ever. Businesses are using this knowledge to market their products over the internet. E-business has become quite popular in the world today. Also, pricing strategies such as odd pricing, leader pricing, and discounts have proven to be quite effective and trendy in marketing nowadays.

E-Commerce

Today, the world wide web is bigger than ever. You can do or find just about anything on the internet these days. E-Commerce is rapidly growing and it is considered to be one of the biggest trends in the business field today.

Benefits to E-Commerce

There are several benefits to selling on the web. Selling on the web offers the opportunity to increase revenues, ability to expand into global markets, ability to remain open 24 hours a day, 7 days a week, power to educate and inform, ability to lower the cost of doing business, ability to recognize new business opportunities, ability for more rapid growth, and power to track sales results.(Zimmerer, Scarborough, 2005) As seen in the above benefits, e-business is a very efficient and productive way to be a successful business.

Disadvantages to E-Commerce

Even though e-commerce provides a lot of positives for a business, it can sometimes be difficult to start and keep running. Not everybody likes to buy products off of the internet. One study shows that 75% of web shoppers who fill their online shopping carts become frustrated and leave the site before checking out.

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