Research paper on Coors Beer Company
Name
Institution
Thesis statement
This paper looks at the case study of Coors Brewers Limited and their effort for increased market share through the adoption of neural network generated formula update. How effective is their adoption/ what are its failures? And how should the failures be addressed?
Questions 1-5
In order to achieve its affirmed goal of increased market share, Coors has to perfect favorable product that goes beyond social stigmas in spite of the venue or event that it is consumed in. This value proposition was further complicated by the fact that Coors was expected to design a product that compliments a ranging potential mood set during which it was to be consumed. Based on the market research conducted by the brewer, analytical points and impacts were identifiable. This move was geared towards increasing market share through increased consumer selection over current market shareholders across a wide range of consumption categories. The research to ensure the beer gained a great market share was well back up with facts and it was successful. Neural networks also helped in predicting rating of the beer flavor and profitability in areas where neural networks have been successfully applied. The neural networks provided a more general framework for connecting financial information of a firm to the respective bond rating. However, neural networks are not readily interpretable-the end user must employ insight in interpretation.
The ongoing process for analyzing different flavors combination is cost and time expensive. Impacts within the current process include human taste test sampling, data collection time, and costs associated with manufacture of the actual test pro...
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... they address computationally difficult issues. However, based on my research of sensory evaluation models that are likely to solve the given problem, I found one that works well. This model is known as the Multilayer Perceptron (MLP) currently selected by Coors. However, I would also recommend a sub-model called the Multiple Input Multiple Output (MIMO). This sub-model is a specific alternate of the Back-propagation design.
Multiple Input, Multiple Output (MIMO) model
References
Harrington, R. J. (2008). Food and Wire Pairing: A Sensory Experience. Hoboken, NJ: WSiley and Sons Inc.
NeuroDimension Inc. (2012). Neural Network consulting. Retrieved August 10, 2013, from nd.com: http://www.nd.com/resources/partners2.html
Turban, E., Sharda, R., & Delen, D. (2011). Decision support and business intelligence systems (9th ed.). Boston: Prentice Hall.
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The beer brands were classified as popular, premium, super premium, and ultra-premium. The distinguishing factor determining if brands belonged to different classes was whether beer was produced by four largest companies (Anheuser-...
The Rahr and Sons Brewing Company based in Fort Worth, Texas in USA was established in 2004 by Fredrick Rahr. Rahr studied brewing in Texas Christian University and later worked with a railroad company after which he built his own brewing company with the help of his family and friends. Rahr’s wife Erin was a great influence to Rahr’s decision to carry on with beer brewing which was a family tradition.
Ferrell, O. C. (2008). “New Belgium Brewing Company(A)” in Ferrell, O. C., and Hartline, Michael D., Marketing Strategy, Fourth Edition, Mason, Ohio: Thompson Southwestern Publishing, pp. 463-470.
Smutzer, Gregory, et al. "Validation of Edible Taste Strips for Assessing PROP Taste Perception." Chemical Senses 38.6 (2013): 529-539. Print.
From our research, Anheuser-Busch is content with being the number one beer company in the world, increasing sales each year in operation. We found that Anheuser-Busch met many views associated with the world, business, and behavioral dimensions. The company also displayed its stability as we reviewed one of its most successful products Budweiser, owned by Anheuser-Busch, under the marketing view and the financial view. Not only do they hold almost half of the market share in the industry but their stock prices, sales volume, and net sales have all increased from 2002 to 2003. We also looked at Budweiser in terms of geography and culture. We found due to the fact that the "western" countries consume the majority of beer, it only makes sense that Anheuser-Busch concentrates on that market. Along these lines, another key goal that is also important to Anheuser-Busch is to boost other beer markets that are located in other cultures, where at the time beer is not a major consumption.
Therefore, we can reasonably assume that Larry will go forward with this investment as long as he can recover his initial investment and earn a salary that exceeds his current annual income. After calculating the possible financial income and analyzing sensitive variables, we suggest Larry take this opportunity. Forecasting Coors’ Potential Market Share. Firstly, to assess potential profitability, we sought to project Coors’ anticipated percent market share for the two-county market to determine the potential consumer base for Larry’s distributorship. From the following calculations, we found that the projected market share is sufficiently large to justify Larry’s investment.
Market penetration involves with entering a new market with an existing products (Ansoff, 1957). Red Bull can make changes in the products they offer by introducing different flavours and non-caffeine drinks to penetrate the new market. This diversification of products will show their innovative skills to their customers. The company should improve their existing product and use market research, product adaptation analysis, and legal review to seek expansion for the existing products (McDonald,
The purpose of this case study is to explore the implications for expanding the products offered by Mountain Man Brewing Company (MMBC) from one product, Mountain Man Lager, to adding a Light version of the beer. This paper will evaluate the following:
The soft drink industry in the United States is a highly profitably, but competitive market. In 2000 alone, consumers on average drank 53 gallons of soft drinks per person a year. There are three major companies that hold the majority of sales in the carbonated soft drink industry in the United States. They are the Coca Cola Company with 44.1% market share, followed by The Pepsi-Cola Company with 31.4% market share, and Dr. Pepper/Seven Up, Inc. with 14.7% market share. Each company respectively has numerous brands that it sales. These top brands account for almost 73% of soft drink sales in the United States. Dr. Pepper/Seven Up, Inc. owns two of the top ten brands sold. Colas are the dominant flavor in the U.S carbonated soft drink industry; however, popularity for flavored soft drinks has grown in recent years. The changing demographics of the U.S population have been an important factor in the growing popularity of these flavored soft drinks. The possible impact of this factor will be addressed later in the case.
aspects: Carbonated soft drinks industry's structure, evaluation of driving change factors in this industry and finally analysis of key strategic factors it is faced with.
The Holland Sweetener Company (HSC) is planning to enter the low-calorie, high-intensity sweetener market which is currently dominated by NutraSweet. Below we first analyze our target industry. Next we look at what kind of response should HSC expect from NutraSweet upon its entry into this market. We will also analyze few likely scenarios that could play out and we will try to estimate the likelihood of each scenario. Based on our analysis, we will give a recommendation for HSC to plan their entry into this market.
The beverage industry is highly competitive and presents many alternative products to satisfy a need from within. The principal areas of competition are in pricing, packaging, product innovation, the development of new products and flavours as well as promotional and marketing strategies. Companies can be grouped into two categories: global operations such as PepsiCo, Coca-Cola Company, Monster Beverage Corp. and Red Bull and regional operations such as Ro...
1.Red Bull differentiates itself in not only the soft drink industry by focusing on energy drinks solely, but also in the business industry, seeing how their strengths, weaknesses, opportunities for improvement, and threats all seem to blur together . The fact that Red Bull is seen as a luxury and sports drink is a strength, weakness, opportunity, and threat within itself (Kansara, 2); being labeled as such sets Red Bull apart from their competitors, pushing them into one field and industry to prosper in and be associated with, leaving them opportunity to determine the way that industry will grow as they are the pioneers but also threatening their hopes for expansion. In a nutshell, in order for Red Bull to truly work towards their mission
PepsiCo used three sales and demand forecasting methods. The casual method, time-series method,and qualitative method. The casual method uses the assumption that the demand forecast is correlated with environmental factors such as the economy, product pricing , and interest rates. The time-series method uses past demand data as the forecast for future demands. The qualitative method uses past demand data and market intelligence. Management uses their own judgement to make the forecast and a yearly demand plan is forecasted with subplans made accordingly.
The purpose of this report is to compare financial reports from the two largest soft drink manufacturers in the world. The Pepsi Co. and Coca Cola have been the industry's leaders in their market since the early 1900's. I will use relevant figures to determine profitability, and break down key ratios in profitability, liquidity, and solvency. By breaking down financial statements, and converting them to percentages and ratios, comparisons can be made between competitors regardless of size.