Consumerism In Brave New World

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Aldous Huxley writes down his interpretation of a future dystopia in Brave New World. He predicts that the notion of a traditional family will no longer exist and it will become a grotesque concept. Aldous also foretells that the society will be consumeristic and it would collapse if it was not. Lastly, he guesses that there will be a universal ideal that everyone will conform to. Aldous Huxley correctly predicted that traditional families are no longer emphasized, our society is consumeristic, and conformity is a major part of society however, not to the extreme that it was in the novel Brave New World.
In Brave New World families are looked upon as lascivious. The words ‘mom’ and ‘dad’ are thought as disgraceful and inappropriate. “She's …show more content…

“The more stitches the less riches” (pg. 51). This was a hypnopedia message that was relayed every night to kids of all different social classes. The more repairs a piece of clothing has was bad and was looked as impoverishment. Therefore, every individual strived to fit the ideal and throw away any piece of clothing that had any wear and tear to it. “Everyone works for everyone else. We cannot do anything without anyone. Even Epsilons..” (91). Consumerism drove their society and it supported the lowest of the lows of the social pyramid. The government made sure that everyone felt appreciated because otherwise Epsilons would rebel. Nowadays our culture is deeply consumeristic. Majority of people do not mend their clothes or have a couple of outfits. They have an abundant amount of clothes and buy more even if it is not needed. Huxley accurately foretold that our economic society would run on consumerism. However, unlike the book, our society does not make their own products. In Brave New World the lowest social caste, Epsilons, made the products for the consumers. The United States do not make their own products, instead we import them from countries like China. Aldous precisely predicted that our society would focus on consumerism, nonetheless we do not make our own products like the Epsilons

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