Consumer Ethnocentrism: The Impact Of Consumer Ethnocentrism?

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Babin and Harris (2014) defined consumer ethnocentrism as “a belief among consumers that their ethnic group is superior to others and that the products that come from their native land are superior to other products” (p. 179). The authors went on to say that people who are very ethnocentric believe that buying products from their own country is the right thing to do (Babin & Harris, 2014). For consumers displaying ethnocentrism, the quality of the product may not matter as long as they are showing support for their country; in fact, these consumers have a tendency to view domestic products as having better quality than is truly the case (Shimp & Subhash, 1987, p. 287). Shimp & Subhash (1987) also stated that the perceived risk regarding foreign …show more content…

Department of Commerce, 2010). In spite of this Act and the Obama administration’s criticism of the disaster, the National Commission on the BP Deepwater Horizon Oil Spill and Offshore Drilling denounced the government (Power & Tracy, 2010). According to Power and Tracy (2010), the commission maintained that the administration gave “too much credence to initial estimates that just 1,000 barrels of oil a day were flowing from the ruptured BP well” and allowed politics “to drive decisions such as how to deploy people and material.” In what may have been a response to these allegations, the Obama administration sued BP for violating environmental laws (Bloomberg L.P., …show more content…

This is reflected in the statement: “I plan more than ever to support our Gulf Coast Shrimpers and buy local shrimp.” According to the survey, 68% of respondents either strongly agreed or agreed with this statement. In addition, 60% of respondents disagreed or strongly disagreed when presented with the statement: “I don't trust the local shrimp because of the oil and the oil dispersants that I hear are in the water.” Only 26% remained neutral to this, proving that the vast majority felt they could still safely enjoy Gulf Coast shrimp. A study conducted by the Greater New Orleans Regional Economic Alliance sheds more light on this viewpoint. In their study (2011), a focus group of 75 fishermen was questioned about their perceptions regarding the spill. Many responses indicated that how much oil a fisherman saw impacted his or her perception of the disaster’s

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