Cultural. Noel, H. (2009).Define culture as the collection of norms, values, belief and the tradition of people living in the same society in a country. Culture is important when it comes to recognise the wants and behaviour of and individual consumer. However, culture is the share of every society and is very important to people wants and behaviour. The impact of culture on consumer buying behaviour is differ from country to country. Producers and marketer need to be very careful when investigating the culture of different categories of people in the different region of the country. However, the existing of culture an individual consumer will be influence my family, friend environment and the society they live. For example the buying culture …show more content…
Roman, A., Popiela-Pleban, E., & Kozak, M. (2013). Many marketers try to motivate consumers to pledge the decision making behavior by recommending potential problem through advertising their product. The marketer does this by trying to create a news ideas states. Motivation occurs when a consumer need arises and consumer wish to satisfy. The most important thing for a human being is there need and wants and they can get this need and wants through their buying decision making base of their choice this can be happen through motivation. It’s very important for, marketer in the beverage, soft drink industry to understand the need, wants and the desire of the consumers who are consuming this soft drink especial between Coca Cola and Pepsi. Abraham Maslow defines that certain needs into a pyramid of needs and tell us why people trying to satisfy certain needs in a …show more content…
There are strong factors that influence consumers buying decision making. For example, when consumers choosing between Coca cola after studying different researches concept concerning consumers buying behavior of Coca Cola and Pepsi in the UK.decide to create theoretical framework. The framework will consist of the main characteristics which have an impact on consumers buying decision of beverage in the UK. Customer approach is the main factors that influence consumers buying decision, and those who satisfy with the quality of the product and the price of that brand product will a positive attitude toward that brand for example any customer who have a positive attitude toward Coca Cola will prefer to buy coke. Consumers who, dissatisfied with the Pepsi will have negative attitudes to buying Pepsi. Ward, S., & Robertson, T. S. (1973) this research designed the framework in consideration to main factors which have influence on changing consumers mind when making their buying decision. Perceived value, perceived quality and perceived risk) whereas extrinsic cue are product related characteristics (brand, perceived price, advertise and WOM. Gendel-Guterman, H., & Levy, S. (2013). Considerate these variables are significant for this research since they have a substantial impact on buying
Giger (2013) defines culture as a response in behavior that is shaped over time by values, beliefs, norms and practices shared by members of one's cultural group. A person's culture influences most aspects of his or her life including beliefs, conduct, perceptions, emotions, language, diet, body image, and attitudes about illness and pain (He...
Culture by definition is the set of shared attitudes, values, goals and practices, as well as customary beliefs, social forms and material traits that characterize a racial, religious or ...
This paper presents a dynamic model on the consumer behaviour on the real world marketing issue. It will further discuss the marketing and industrial experiences encountered daily in everyday business life, in addition is the Consumer behavioural issues and consumer analysis or recommendations.
Furthermore, I will explain the application of theory relating to me and my purchase. I will also review the marketing activity of the organization where I purchased from. This is to explain how the two theories have been used in the marketing strategy. In addition, recommendations regarding how the marketing strategy could have been improved by applying the 2 buyer behaviour theories are given.
In order for PepsiCo to be successful in selling Pepsi Platinum, the company must research the marketing community. The best way to create a strategic marketing plan is to understand the target market in the beverage and sports drink business. PepsiCo must ask, “What is the demographic of this market, what are psychographics and behaviors of the specific market that PepsiCo, in regards of selling this brand, desires to reach?” Understanding our customer needs, and competitors offerings will help PepsiCo create a strategically integrated marketing plan. The principal to any successful marketing strategy is to understand the customers and their needs. The ability to satisfy customers' needs better than the competitors, will first be, that PepsiCo build customer loyalty and increase sales (Business Link, 2007). Marketing research uses many methods to obtain its results. PepsiCo will use external census data and marketing survey data collected by outside marketing research firms, as a method of understanding customer wants and needs. Computer-aided methodologies will also be used to collect data on the competitors of PepsiCo such as Coca Cola, Jones Soda, and Mo...
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
As culture may impact people's behaviours generation by generation, in other words, the consumer's need of business in some level depends on cultural influence. Cultural influence lies in a variety of forms, from laws, regulations, religions to personal interests.
Culture has a variety of meanings in our daily lives. Culture is defined as objects created by a society as well as the ways of thinking, acting, and behaving in a society (Macionis). Culture has a variety of elements that is important in understand. To grasp culture, we must consider both thoughts and things. Culture shapes not only what we do, but also what we think and how we feel.
Culture refers to the cumulative deposit of knowledge, experience, beliefs, values, attitudes, meanings, hierarchies, religion, notions of time, roles, spatial relations, concepts of the universe, and material objects and possessions acquired by a group of people in the course of generations through individual and group striving. Culture is the systems of knowledge shared by a relatively large group of people…Culture in its broadest sense of cultivated behavior; a totality of a person’s learned, accumulated experience which is socially transmitted, or more briefly, behavior through social learning (http://www.tamu.edu/faculty/choudhury/culture.html).
In an article called Cultural Factor Highly Influences On Consumers & Their Buying Behavior – In Indian Context, the basic characteristics of culture are described:
Considering the fact sixty-two percent of people watch television every day, most people don’t realize how advertising commercials use Abraham Maslow’s Hierarchy of Needs to sell products. They use this to sell products because Maslow’s needs come in five levels and describe the things that each person wants to achieve in life. The levels start with the Physiological needs which are the basic needs such as food and water. The second level is safety this level deal with things such as employment, security of the body and more. The third level is Love/Belonging and deals with friendship and family. The fourth level is Esteem needs and appeals to people’s confidence, achievement, and others things. The final level every person wants to achieve
Culture is the totality of learned, socially transmitted customs, knowledge, material objects and behavior. It includes the ideas, value, customs and artifacts of a group of people (Schaefer, 2002). Culture is a pattern of human activities and the symbols that give these activities significance. It is what people eat, how they dress, beliefs they hold and activities they engage in. It is the totality of the way of life evolved by a people in their attempts to meet the challenges of living in their environment, which gives order and meaning to their social, political, economic, aesthetic and religious norms and modes of organization thus distinguishing people from their neighbors.
What is culture? Culture is identity; it’s the indigenous or non-indigenous ideology, habits, customs, appearances and beliefs that people are either raised by or adapt to from different nations surrounding. It is a network of knowledge shared by a group of people. Culture consists of configurations, explicit and implicit, of and for behavior obtained and spread by symbols establishing the distinctive achievement of human groups including their embodiments in artifacts; the vital core of culture consists of traditional ideas and especially their attached values. Culture systems may, on one hand, be considered as products of action, and on the other, as conditioning influences upon further action.
In today’s competitive world where organizations looking for high profitability and market share, consumers have very important role. Companies are looking for capture consumers in order to get larger market share. For this reason organization developed a number of techniques and tools. One of such tools is consumer behavior which has been come from economic theory. Consumer behavior is mainly studying the factors and situations that can affect purchase decisions of consumers. Consumer behavior is being very important discipline of management sciences which help out to understand of customers’ decision making.
Brand offers superior quality of the service to the customer’s expectation and satisfaction. Furthermore, people are much attached to the branded products, as majority of the people purchase the branded products with the belief that brands show their status and life style in the society. And also because they believe that they are purchasing quality when purchasing branded product. As duration of stay creates impact of brand on consumer behaviour, so verification of brand image, brand loyalty and personality should be considered as the significant factors in this regard. It can also be said that there is need to improve the product of a particular brand so that the impact of brand on consumer behaviour is more effective in comparison to the existing scenario. The study also reflects that the product features are very essential for consumers. Advertising plays a very important role in achieving growth for any product or brand. The right media for advertising products and services should be chosen to gain customer attention.