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Chapter 9 history of psychology
Features of behaviour in conformity
Discuss atleast two factors that have been shown to affect conformity
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Recommended: Chapter 9 history of psychology
Psychology Report
Introduction
Conformity denotes, acting in a manner which is accepted by a social group. It can also denote, a change in an individual or minorities behaviour to suit a majority. Conformity is part of social psychology, which investigates into how people behave, think and feel when communicating, interacting or simply in the presence of people, and how these behaviours, thoughts and feeling have an effect on the individual or minority group.
Throughout the years of study social psychology, there have been many studies carried out, and many have been experiments, which tests the level of conformity participants have towards a majority. One of these studies was by Asche in the 1950’s. Asche’s study was unambiguous, which
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Jenness’ experiment was ambiguous, which means that there was no right or wrong answer. The study focused on the participant’s estimates on the total number of beans in a bottle. Jenness asked each participant, individually, an estimate on how much beans were in the bottle. Jenness then grouped the participants together, and asked the participants to provide him with just one estimate. The researcher once again asked individual participants for an estimate and found that nearly all participants changed their original estimate, which was changed to a closer estimate to the group estimate. Therefore this showed a level of conformity.
Jenness’ study closely relates to the experiment of conformity which was carried out was to measure the level of conformity and the influence others’ have when estimating the number of sweets in a jar. The aim of the experiment was to discover whether having made up estimates in front of participants - which was the independent variable (IV) - participants would conform to a group norm which is the dependent variable - when estimating the number of sweets in a
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The type of design used was the independent measures design. This design was used as it was suited to the investigation as it contained one experimental group and one control group. Therefore, the design used had to be fitting for the investigation. Participants were asked whether or not they would like to participate, thus making it the sampling method opportunity. This meant that the participants were readily available for the
Asch, Solomon E. "Studies of Independence and Conformity: I. A Minority of One against a Unanimous Majority." Psychological Monographs: General and Applied 70.9 (1956): 1. Print.
Solomon Asch developed and ran an experiment regarding the power of conformity that affects most populations. Psychologists have been attempting to fully understand the mental workings behind why people are so easily pressured into following others for the longest time. The main focus of psychologists, is to figure and understand what the causes are behind social conformity. Numerous terms are brought up when studying conformity. The “unspoken rules or guidelines for behavior in a group” (Hock 293) are labeled as social norms. When individuals are placed in large groups, the tendency is to lean with whatever the majority of the group thinks. The regular behavior of the individual tends to readjust to appease the superior crowd.
The definition of conformity is the compliance with social standards and laws in a particular culture, environment, society and time. If this occurs the individual changes their attitudes, beliefs or actions to align more holistically with those in the surrounding groups and environment, as a result of real or perceived group pressure. This is ultimately a direct result of the power which a group has over the individual. There are two types of conformity, normative conformity, and informational conformity. The motivation behind normative conformity is the desire to be liked and accepted in society. This is most widely known as peer pressure. For example, a student begins smoking because their peers
Asch (1951) did an experiment to test people's conformity skills with a simple task. The task was to compare a line with three others, one of which was the same size as the comparable line. This task was chosen because of its simplicity and anyone being tested (privately) was likely to give the correct answer. But when tested in a group of 3 or more, conformity of the person being tested rose to match the answers of the other peoples when the group had to give their judgment verbally. Asch set up the experiment so that he had at least one confederate and a participant, with the participant to sit on the second to last of the row so they gave their answer penultimate. When the group had to verbally give their answer, the research participant was more likely to conform with the majority even though the confederates were told to deliberately give the wrong answer. This conformity was noticeable when there were 3 or more confederates. There were 75% of the research participants that went along with the majority at least once. When the research participant was interv...
Asch and Milgram’s experiment was unethical in their methods of not informing the participant of the details surrounding the experiment and the unwarranted stress; their experiment portrayed the circumstances of real life situation surrounding the issues of obedience to authority and social influence. In life, we are not given the courtesy of knowledge when we are being manipulated or influenced to act or think a certain way, let us be honest here because if we did know people were watching and judging us most of us would do exactly as society sees moral, while that may sound good in ensuring that we always do the right thing that would not be true to the ways of our reality. Therefore, by not telling the participants the details of the experiment and inflicting unwarranted stress, Asch and Milgram’s replicated the reality of life. In “Options and Social Pressure” Solomon E. Asch conducts an experiment to show the power of social influence, by using the lengths of sticks that the participants had to match up with the best fit, Asch then developed different scenarios to see how great the power of influence is, but what he discovered is that people always conformed to the majority regardless of how big or small the error was the individual always gave in to the power of the majority.
The most basic concept in social psychology is conformity. Conformity is the idea that behaviour or a belief is changed in order to follow, or conform, to what is considered the “norm.” One of the oldest experiments to support this notion was conducted in 1935 by Muzafer Sherif (Song, Ma, Wu, Li, 2012 p. 1366). There are two different types of
Conformity is defined as a change in behavior or belief to accord with others. (Meyers 170) What other people do and say can gradually influence others to deviate from ones beliefs and conform to others. One of the most famous documented studies to better illustrate this was a procedure performed by social psychologist, Solomon Asch.
Solomon Asch’s experiment in “Opinions and Social Pressure” studied a subject’s ability to yield to social pressure when placed within a group of strangers. His research helped illustrate how groups encourage conformity. During a typical experiment, members of the group were asked by the experimenter to claim two obvious mismatched lines were identical. The single individual who was not privy to this information was the focal point of the experiment. Twelve out of eighteen times the unsuspecting individual went along with the majority, dispelling his beliefs in favor of the opinions of the group.
Conformity, compliance and obedience are behavioural consequences of social influence (real or imagined social pressure) that occur in the presence of a group or other individuals (Elsenbroich & Xenitidou, 2012). Often these concepts are misinterpreted as being the same or even synonymous and while they do have similarities they are also very dissimilar. In social psychology conformity, compliance and obedience are distinct concepts that coincide due to their effect on behaviour in the presence of others. Pascual, Line Felonneau, Guéguen & Lafaille (2013) define conformity as an altering of behaviour and beliefs in an individual in order to reflect the behaviour and beliefs of the group that holds influence, though Myers (2014) emphasises that
Participants were not under any explicit demand to conform, as they received no physical or verbal coercion to do so. The specific hypothesis centered on the idea, “if group pressure can play influence and effect individuals perception, decision and attitudes”. The independent variable will be “Procedure”, and the dependent variable is the “level of conformity did change”.
The second motive that explains why people conform according to Deutsch and Gerard, (1955) is based on informational social influence. According to Festinger, (1950, 1954 in Hogg & Vaughan 2007) this type of influence is associated with uncertainty. Here individuals are uncertain and lack knowledge as to how to behave in certain situations. Festinger referred to this as social comparison in which individuals are not fully confident about their beliefs, attitudes and opinions and therefore yield to majority in order to be correct. This occurs particularly under ambiguous conditions and is clearly demonstrated in Asch’s (1956 in Hogg and Vaughan 2007) and Sherif’s (1936 in Hogg and Vaughan 2007) studies in which participants converged on similar answers particularly when the tasks became extremely difficult for them to be able to rely on their own judgments (in Bailey et al.
Elliot Aronson (2012) provides a definition of conformity, two social psychological processes that underlie a conformity and cited examples of reasons why people conform in the book, The Social Animal. Aronson (2012) defines a conformity as “a change in a person’s behavior or opinion as a result of real or imagined pressure from a person or group of people” (p.19). In accordance with Aronson’s (2012) definition of conformity, people do conform owing to the social influence, which are two main social psychological processes: belonging and getting information.
Conformity is defined as the compliance with social standards and laws in a particular culture, environment, society and time. If this occurs the individual changes their attitudes, beliefs or actions to align more holistically with those in the surrounding groups and environment, as a result of real or perceived group pressure. This is ultimately a direct result of the power which a group has over the individual. There are two types of conformity, normative conformity, and informational conformity. Normative conformity is motivated by the desire to be liked and accepted in society. This is most widely known as peer pressure. For example, a student begins smoking because their peers are smoking,
There are many social influences which have an effect or lasting effect on the behavior of an individual. Within many group scenarios, conformity and obedience play a large role in how people tend to think and behave, especially if they get carried away. Obedience refers to compliance to an authority figure or with others in a group. On the other hand, conformity refers to an individual changing their thoughts, attitudes, and behaviors to accommodate with the standards of a group or their peers. Both of which are pure examples of how human behavior changes based on certain social situations. Obedience and conformity both occur during situations of social facilitation, social loafing, and groupthink.
On a daily basis, people are being influenced by the people around them, whether it is directly or indirectly. A person’s thoughts, feelings and actions can influence and be influenced by society. These social interactions provide enough opportunity for the presence of people to influence and change behavior, views, and attitudes of an individual. There are several forms of social influences, such as conformity, which I will be discussing. Why we conform has been a topic of considerable interest to social psychologists in particular such as he classic and well-known studies of Muzafer Sherif and Solomon Asch. In addition to researching why we conform, there’s also the question of whether conformity is good or bad.