Compliance Vs Persuasion

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Moser Though they are very similar persuasion and compliance have their fair share of differences. Persuasion is a very broad term with a lot of functions. Compliance is a more limited and narrow term. However, they both deal with behaviors. We use different forms of research which allow us to distinguish differences between compliance and persuasion. These terms focus on different aspects of persuasion. Persuasion deals with the changing of attitudes, beliefs, motivations, intentions and behaviors. An example of persuasion would be a brand marketing an item to the public. When presenting the item, they would use both verbal and visual persuasion methods in order get their customer to believe they need the item. Compliance generally refers …show more content…

The player may rebuttal, when he does the coach will express that he doesn’t care and he has to. This is showing how the coach wants compliance. He wants his player to stop being late that is a change in his players’ behavior. Compliance gaining deals with the focus of persuading others to comply or to do something or act in a particular manner. Compliance and Persuasion have their own similarities and differences. Persuasion and compliance both deal with behaviors. They are both ways of persuasive speech that are aimed to get their audience to affect behavior. However, persuasion is a broad term while compliance is a more limited term. Compliance gaining refers to the change in a person’s behavior. It is the speaker getting their message across to the audience, resulting in a requested change in behavior. Persuasion refers to the changing of a person’s attitudes, beliefs, motivations, intentions and behaviors. It is a type of speech that is …show more content…

However, compliance deals directly with the change in a persons’ obvious behavior. Persuasion deals with the changing of attitudes, beliefs, motivations, intentions and behaviors. Also compliance gaining focus’ mainly on the senders than the receiver’s. This means that the focus in research is on what strategy of compliance they will use to convince the audience. In the example Gatorade campaign, it used both persuasion and compliance. The persuasion was mostly visual in the ad. The compliance could be broken down into three of the five strategies of compliance gaining. In persuasion we mostly focus on finding ways to convince the audience versus with compliance we focus on which strategies will be used by the speaker to get a change in behavior. Both of these are effective methods of persuasion and have their distinct similarities and

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