Competitor Analysis: Singtel

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3.3. A Competitor Analysis

SingTel faces two major competitors’ in the mobile market viz. StarHub and M1. StarHub and M1 are both supported by experienced worldwide telecom operators and additionally strong local partners. StarHub 's significant major shareholders are Singapore Technologies Telemedia (49.36% offer).
M1 is strong local partner in Keppel Telecom and SPH, and its international partner is Sunshare, a subsidiary of Telekom Malaysia. . .
StarHub without a doubt represents the best competitive threat to SingTel. StarHub had an extra edge which SingTel was not able match until it is launched a similar pay-TV product in mid-2007 called Mio TV. M1 has severely limited its capacity to compete SingTel and StarHub both of whom can package …show more content…

• SingTel should not go for ' 'tested and tried technologies" which does not furnish the company with a sustaining competitive edge. SingTel should continue to collaborate with agencies, such as, leading innovators, government agencies, R&D associations and equity providers around the region to investigate and recognize how new services such as Internet Telephony can be further exploited and integrated into its current telecommunications services.
5. Conclusion
SingTel is great and good at strategy making. Their assets such as physical, human, and financial resource giving competitive edge. As it is realized that telecom business sector is affected by change so strategy should be rolled out to receive the improvement and maintain competitive advantage. As consumers request a higher standard of quality and service, SingTel, dependably attempt to look for approaches to secure new consumers as well as secure as much existing customers as possible. New market SingTel wants to move, Myanmar, might require unique strategy to prevent competitors. In numerous qualities are still qualities and these should be capitalize wisely. Sometimes SingTel is little weaker and SingTel should evaluate the organization 's resources and strategy in order to as to give a consistent, and advance service. As it is realized that telecom business sector is influenced by change so SingTel should move with exact

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