Research studies suggest theories such as the SMCR model, Ranks theory and inoculation theory are effective models of persuasion. In addition, they determined the boomerang effect to be a unique theory of persuasion in which the communication efforts result in goal opposites (Woodard et al., 2013, p. 144). In comparison, the communication outcomes of the SMCR and Ranks theories goal oriented. The SMCR model consists of four uncomplicated key components: a source, message, channel and receiver (Larson, C., 2013, p. 22). Similarly, the Ranks model is a straightforward persuasion process identifying four plans of attack and six correlated methods used by persuaders to implement persuasion goals into strategies using specific methods (Larson, C., 2013, p. 29). The strength of the Ranks model is the development of a more demanding and interpretive receiver (Larson, C., 2013, p. 29). In a like manner, the SMCR process focuses on this area to assist the receiver in identifying the persuader’s motives (Larson, C., 2013, p. 23). Both the SMCR and the Ranks models identify external processing strategy weakness in the elaboration likelihood model (ELM) (Larson, C., 2013, pp. 25 & 29). For example, the theories suggest messages are not fully examined and become impacted in the hidden and intuitive area of the receiver’s brain (Larson, C., 2013, p. 25).
In contrast, the strength of the inoculation construct is to strengthen actual attitudes by advocating opposition to belief contradiction (Woodard et al., 2013, p. 64). For instance, by intensifying current attitudes of receivers it diminishes receptiveness to future persuasive attempts (Woodard et al., 2013, p. 64). This is done through an act of acknowledgment by the persuader pr...
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... C., 2013, p. 35). When utilizing the Rank’s model the persuader employs strategies of “repetition, association and composition” emphasizing their strong traits or the weak competition (Larson C. 2013, p. 29). In addition, the theory uses strategies of “omission, diversion, and confusion” to minimize their weak areas or the competitor’s strengths (Larson, C., 2013, p. 29). There are differences in the two models. Studies identified the strength of the SMCR model as the conjecture of self-examination resulting in a better understanding of intent, influence and preconceptions such as the individual baggage individuals bring to the persuasion process (Larson, C., 2013, p. 25). On the other hand, the Ranks persuasion Ranks model focuses on meeting persuasive goals by employing strategies designed specifically to achieve specific outcomes (Larson, C., 2013, p. 30).
Summary – It is quite difficult to avoid any persuasive acts while resisting them at the same time. Being prepared with knowledge of how easy it is to be manipulated, controlled, seduced, etc. allows us to open up to the use of rhetoric.
Kerbel, Matthew R. (1993). An Empirical Test of the Role of Persuasion in the Exercise of
Andres Martin takes full advantage of the three modes of persuasion outlined by Aristotle and in the following few paragraphs, I will outline each
This discussion brings about an interesting view on similarity in relation to persuasion as expressed by O’Keefe (200), “The belief that greater similarity means greater effectiveness is an attractive one and is commonly reflected in recommendations that persuaders emphasize commonalities between themselves and the audience.” O’Keefe concludes
The elaboration likelihood model (ELM) of persuasion is a theory of persuasion that focuses on how the audience interprets logic, evidence, reasoning, and other factors of the speaker or speech. Direct and indirect routes are both methods that contribute to the ELM approach. Direct persuasion route requires giving the audience arguments and evidence to make them think about how a product is a necessity to them, such as gas that can make a car go faster, food that can make a person meet his or her weight loss goals, or insurance that can give practical help to someone who needs it. Indirect persuasion is the usage of other tactics that appeal to the audience without them necessarily realizing it. The audience can use their intuition to be drawn in by a speaker’s charm, a catchy jingle, or a picture of a celebrity using the
Persuasion is a process by which the persuader, through communication, gains the approval or support for the topic (Let's Compare Motivate and Persuade, 2013). The arguments to motivate this change in thinking comes through careful use of rhetoric, but one must also be able to define the six principles of persuasion in social psychology: “Reciprocity, Scarcity, Authority, Commitment and Consistency, Consensus, and Liking” (McLean, 2010, p. 521) and be able to recognize them as they are taking place. Then, one must carefully apply these concepts in order to find the means to effectively facilitate persuasion (p. 518).
Bushman, Brad J., Roy F. Baumeister, and Angela D. Stack. “Catharsis, Aggression, and Persuasive Influence: Self-Fulfilling or Self-Defeating Prophecies.” Online Posting. 17 July 2001 <http://www.apa.org/journals/psp/psp763367.html>.
The power of persuasion today is often relied on to control or influence someone. The power of persuasion can be both vigorous and inferior. As someone gains influences they draw others to follow them. Persuasion is enacted in our society through our economy, Sports, politics and social media. People persuade others to get what they want, or people persuade other people to influence or give someone different benefits for example, someone with charism doesn’t try to persuade someone but by their actions and the way they interact with someone allows others to follow them. In 1954 the civil rights movement was a persuasion for African Americans to be treated equal around the world.
Persuasion is a commonly used communication technique that allows us to socially influence a certain topic positively or negatively. Its purpose is to help affirm or nullify an idea, belief or attitude. Sometimes the exact topic is very detectable in communication such as during debates but other times it displayed a little more subtly. Persuasion is more than just verbally speaking. Non-verbal communication such as body language, tone and pitch of the voice can also add to the affirmation of the topic. The setting and location also help encourage the acceptance of what is being persuaded.
Wilby, P. (2007, February). Persuasion is a science. New Statesman, 136(4833), 15. Retrieved May 4, 2011, from ABI/INFORM Global. (Document ID: 1223180481).
In closing, Persuasion is a powerful tool, both in trying to persuade others and being
Persuasion is an important aspect of communication, certainly a significant business activity. Regardless of whether this comes in the form of a sender influencing a party or the receiver itself is being influenced. Typically, this could come in the form of a salesman or, even a manager communicating with key stakeholders, such as potential investors.
In the most advantageous of cases this model suggests that a receiver “considers the content of the persuasive message carefully and has favorable thoughts about the content” (Enfante, Rancer & Avtgis, 2010, p. 172). When receivers engage in cognitive thinking, they participate in the type of persuasion the authors call the “central route” (Enfante, Rancer & Avtgis, 2010, p. 172). Under the central route, the receiver employs positive feelings towards whatever the source is saying and then in turn acts or forms attitudes based off of the positive thoughts. Thus they interact thoughtfully with the information the source is attempting to get across.
Wood, W. (2000). Attitude change: Persuasion and social influence.. Annual Review of Psychology, 51(1), 539.
The book, Influence: The Psychology of Persuasion by Robert B. Cialdini illustrates the implementation of reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The book identifies these six principles as weapons of influence in aiding with persuasion. The following explains and applies each principle.