Organizing successful teams are challenging. When focusing on marketing teams, strategy, creativity, and aligning the right people and responsibilities within the team are essential. As Thompson (2014) points out, marketing teams adapt their communication about services, products, objectives, and promotions to meet the needs of the organization. This paper will evaluate team details including process, team roles, my responsibility, and project guidelines to efficiently execute a company-wide rebranding project.
Team Project Overview
The project involves rebranding a science company’s image and identity. The new brand requires new messaging, new logo, a new website with a new web address, and new products. This project is a company-wide project, with several teams, such as research & development (R&D), operations, sales, accounting, customer service, and marketing. My involvement is with the marketing team. The team consists of a small marketing team, including a director, researcher, and creative designer. The smaller groups combined with members sharing the same motivational goal is beneficial during the decision making process because it keeps the task focused and reduces conflict (Spanjol, Tam, Qualls, & Bohlmann, 2011). The project is on an aggressive deadline, and a new brand should be active within six months. Given that, open communication and project organization between teams, and within teams, will be necessary to move forward cohesively.
Roles, Responsibilities, and Personality Assessment
Within the marketing team, I am the creative and technical portion of the team. My specialized skillset include graphic, web, and user experience design. Because it is a small team, I am involved in several functions. Therefore, I ass...
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Kroeger, O., Rutledge, H., & Thuesen, J. M. (2002). Type talk at work: How the 16 personality types determine your success on the job. New York, NY: Dell Publishing.
Spanjol, J., Tam, L., Qualls, W. J., & Bohlmann, J. D. (2011). New product team decision making: Regulatory focus effects on number, type, and timing decisions. Journal of product innovation management, 28(5), 623-640. doi:10.1111/j.1540-5885.2011.00833.x
The Personal Side of Leadership. (n.d) Leader’s self-insight 4.5: Personality assessment. Jung’s typology and the myers-briggs type indicator. Pages 123-124.
Thompson, L.L. (2014). Making the team: A guide for managers (5th ed). Upper Saddle River, NJ: Pearson.
MindTools.com. (2014). Belbin's team roles. How understanding team roles can improve team performance. [Online]. Retrieved from: http://www.mindtools.com/pages/article/newLDR_83.htm.
This involves choosing from a lot of alternatives of ideas and producing a strategy on how they will be able to make trade-offs. The team’s activities here include ambassadorship and task coordination. The key leadership activities here include visioning and inventing.
From personal experience the word team is best described as a group of colleagues focused together to solve a challenge and effectively reaching an outcome that goes beyond the team’s original expectations as well as those of the client/customer and...
Management – Our management team is an experienced group of highly educated executives and professionals whose only goal is to build a company that is committed to its customers.
An example of a company that uses a Teamwork process is Torrington Co, a leading supplier of precision bearings and components for the automotive industry. Torrington president, Allen Nixon, claims that they have an extra commitment and initiative that sets them apart and provide better benefits to their clients (Nixon 2015). This extra commitment is a team based product development process they use to launch more new programs efficiently (Nixon 2015). Nixon states Teamwork drives the entire process of product and program development at Torrington. They focus on meeting goals that have
Teams were composed of a leader, two guides, the eight clients, a lead Sherpa, and seven climbing Sherpas. Corporations are increasingly trading in their typical hierarchical dynamic for a team-oriented one, as th...
Larson, C. and LaFasto, F. (1989), Teamwork: What Must Go Right/What Can Go Wrong. Newberry Park, CA: Sage Publications, Inc.
Leadership is the glue that binds any business together, identifying and understanding your type of leadership style can ultimately aid you in becoming a better leader in your professional career. A successful business cannot function without leadership therefore this is a crucial aspect of internal employee development for businesses striving to stay relevant in a crowded marketplace. In addition to recognizing your leadership style every leader needs to look to them and identify what type of personality they have. By becoming an informed business leader you will gain trust and respect of your team to guide them into the future and maximizing potential growth. Throughout this paper I will identify my leadership style and also personality type and how it has affected my personal career growth. Identifying these conclusions is extremely important in crafting company culture.
In addition to urgency, Gustavsson could not create a powerful guiding coalition. He established a cross-functional team to develop a new moisture-resistant product. But the team did not include a sales manager who knows customers' needs and eventually sells the product. Although the team developed a commercially-viable product, their efforts, at least in the short term, were unsatisfactory, because with sales people's own doubts about the new product, they were afraid of jeopardizing the reputation of current product. Moreover, these cross functional teams operated within the established organization maintained the company's dominate culture and past norms. We know that structurally independent teams that are tightly integrated into the existing hierarchy with different cultures and processes are often more successful.
Marketing Plan: Phase Two. The A-Team has introduced a new product called Pepsi Platinum for the company, PepsiCo, in Phase Two. This dissertation will identify segmentation criteria that will impact PepsiCo target market selection. This dissertation will describe the organizational buyers and consumers of Pepsi Platinum and the factors that influence their purchasing decisions, and discuss how these factors will impact PepsiCo’s marketing strategy.
Thompson, L. (2014). Making the team: A guide for managers. (5th ed.). Boston, MA: Pearson.
Kruyt, M., Malan, J. & Tuffield, R. (2011). Three Steps to Building a Better Top Team. McKinsey Quarterly, (1), 113-117.
Teams are important to a company simply because they motivate transformation and expansion. While teams play a key role in the expansion process of a business; the entire process can be delayed, if not disabled altogether due to a lack of participation on individual levels of commitment. Studies show that if a team is constructed and managed effectively they are 30-50% more productive. (Williams, 1995) Whatever the reason behind the formation of a team in a business it is always wise to take the proper approach to overcome any obstacle.
1. Assess the team qualities you have mastered thus far in your career and those you feel need further development.
Many businesses place an emphasis on the importance of teamwork. A good team consists of people with different skills, abilities and characters. A successful team is able to blend these differences together to enable the organisation to achieve its desired objectives.
All humans are exposed to branding and marketing on a daily basis. Commercials, internet ads, t-shirts, television shows. In today’s fast moving society, we’re constantly bombarded by the marketing and branding practices of businesses. As a new business owner, it can be daunting to step from being the observer to a creator of marketing and branding.