Surplus Styles
Beauty products such as hair care and lotions have been changing the market trends gradually, now consumers are more aware of the environment and nature. As a result people are demanding more organic beauty products. The Surplus Styles Company needs to change their hair product line because other competitors are meeting people’s demand by having better organic quality products. Changing the product is not an easy task for the Director of Sourcing, his expertise of competitive cost has to change to quality because that is what companies are focusing on, Now the company needs to find a perfect strategy to focus on providing better content quality in their products.
Case Study Summary
The case study is based on the Surplus Styles Company, which is a manufacturer of hair care products including shampoos and conditioners (Sanders, 2012). The company bottles the shampoos and other hair care products in their plants. Additionally, the Surplus Styles are also known for their competitive-cost. The Director of Sourcing Derick M. Frizzle has worked on competitive bid process for the past 10 years and has moved up the ranks by his cost-competitive strategy in its market segment (Sanders, 2012).
The President, Frederick Davenport
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After studying the cosmetic market we can identify a series of needs in this market:
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Products are not standardized and vary by country in terms of type, packaging and specification. This increases production time, production costs, lead tim...
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The second problem was solved by the brand is a simplification of choice. Every day consumer is faced with many similar products, and he just physically does not have time to compare all the annotations, the percentage composition, indications and specifications (f...
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