Zoë’s Kitchen is a successful restaurant in a new segment of a matured restaurant market. This company creates an at home atmosphere for the consumer to give the perception of an at home meal. There are a lot of competitors within the market and for just this company alone. Though, Zoë’s is differentiated enough as a whole to not actually have a true competition. There are upcoming threats in the fast-casual market from fast-food chains entering the market through mergers and adding healthier foods to the menus. The purpose of this analysis is to inform and forge a conclusion of what this company should do about its future.
It is with reason to think this company needs to expand or do something to keep its current competitive advantage. Otherwise in this growing market the company will fall to far behind the larger restaurant chains that are gaining substantial interests in this new market.
Zoë’s kitchen was a natural extension of Zoë Cassimus’s own kitchen. It was a place livened by her love of family and warm hospitality. Marcus and Zoe opened the first restaurant in Homewood, Alabama, in 1995 only serving lunch 5 days a week. By Dec, 2005 there were 16 locations in 5 states. The menu included a healthy selection of receipts that were carefully created from scratch, which produced the freshest food and also promoted good health. Her son John took it from a single family restaurant into one of the leading concepts in the fast-casual restaurant industry. This fast-casual dining classification was the newest segment to emerge in the maturing industry.
John Cassimus, president, CEO and...
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...s. It would also mean to add something new to the business like a carryout or delivery service.
For a conclusion of this paper, it is within researched reasoning that this company needs to do something else to keep its competitive edge in the segment. There are many factors that could be considered for why this company needs to expand in this industry. Also there needs to be other attributes of the company that could be added to offer the consumer a better service. This could include services such as delivering directly to the home or having a pick up window or carry out service. The reasons for doing these things is to keep advantages over competitors, of which include bigger restaurant chains that are trying to enter the market.
In your industry, an entry barrier is to provide customers with high quality, fresh, homemade products. With the surge of the health craze, more people are likely to go to a Café type establishment, than go to a fast food restaurant. Health-conscious customers have come to know and expect this from any café/restaurant trying to enter this market.
The fast food restaurant industry, which includes quick-service and fast-casual restaurants, is highly segmented with the top 50 companies accounting for only 25% of the industry’s sales. The $120 billion industry includes over 200,000 restaurants with 50% of those specializing in hamburger entrees. (hoovers.com 2008) The major competitors in the industry include McDonald’s, Burger King, Taco Bell, Subway, and KFC – Chick-fil-A’s major competitor in chicken sales. Chick-fil-A’s unique position in the market, specializing in chicken-based entrées, has lead to a competitive advantage which the company has been able to capitalize on. Recently, many competitors have added chicken entrees in order to compete in the market segment. Through marketing strategies and company initiatives, Chick-fil-A has tried to stay distant from competitors, offering a fresh alternative to the ordinary fast food restaurant.
Founded in 1986, Pret A Manger is a fast food chain, which produces freshly prepared, natural food with over 250 stores throughout the United Kingdom, France, Hong-Kong and the United States. Unlike most fast-food chains, Pret is a private company; they do not face the same pressure to grow as a public company does. However there are many factors that affect Pret A Manger’s marketplace such as economy, competition, technology, political environment, and the standard of living. This report evaluates major internal and external factors affecting Pret A Manger using various analytical techniques.
Lowe’s Companies, Inc. is the fourteenth largest retailer in America, and overall the world’s second largest home improvement retailer. They are the 108th ranked corporation on the Fortune 500 top corporations list. With an impressive in store stock of 40,000 home improvement items on hand, ranging from lumber to Home décor items, plus an additional 400,000 home improvement items available through a special order program. Lowe’s provides a onetime stop for all home improvement needs, for both the Do-It-Yourselfer, and the ever-expanding market of the Commercial Business Customer.
This particular case is about the implementation of the popular fast-food chain, Burger King, into the Japanese market. Despite its’ strong market position in other countries, Burger King has some difficulties to face within the Japanese market. In this report, my team and I will analyze Burger King’s current situation and problems and suggest alternatives.
The main challenge is to determine how Panera Bread can continue to achieve high growth rates in the future. Panera Bread is operating in an extremely high competitive restaurant market which forces the company to improve and to grow steadily for staying profitable. The company’s mission statement of putting “a loaf of bread in every arm” is just underlying Panera’s commitment for growing. They are now in a good financial situation and facing growth rates of up to 20% per year in a niche market that has a great growth potential. In the next 7 years the fast-casual market is expected to grow by 500% in sales to a total of $30 billion.
It will provide entrepreneurs with a competitive edge that will prove invaluable in helping them seek the opportunity in this unexplored area of business. Through this research project one can study the opportunities and potential for Fast Food Restaurant Services in India. Since not too much of research is carried on in this area in India, there is a huge scope for this market and it could be useful for any budding entrepreneur who is interested in this industry.
The aim of this report is to identify and analyse factors that will affect My Other Kitchen. The report first looks at macro-environmental factors to this business with a focus on demographics, economics, politics and culture. Then an analysis will be made of the competition to the client’s business which may affect the success and profitability of the business. Porter’s 5 Forces’ analysis is used with the focus on threat of new entry, intensity of rivalry and threat of substitutes. At the end of the report, competitors’ analysis is drawn to show what the client can do to be more competitive.
Competition Among Fast Food Chains MARKETING INFORMATION NEEDED FOR THE FAST FOOD INDUSTRY. To begin with, for the fast food industry around the world, the leading fast food chains marketing information is wrapped around convenience location, changing preferences, quality of food, pricing of fast food, potential customers, age of the customers, menu selection and diversification and last of all superior service. From a marketing perspective, location for the fast food service to the potential customers is most important, according to Maritz Marketing Research. A recent study showed the location has to be convenient. The analysis said that adults under the age of 65 prefer a convenient location for their fast food.
Another point of reason I would like to argue about is fast-food restaurants are everywhere and it is difficult for one to find any alternatives. I would also like to ask of the consumers to look at it from another view. There are many choices available to consumers each day some can do harm, while othe...
Subway is an American fast food restaurant franchise founded by Fred DeLuca and Peter Buck in 1965. Throughout the years, the company has gained substantial amount of growth in franchises and has become one of the largest single-brand restaurant chain in the world. Subway continues to display fierce commitment to provide a wide range of taste, healthier food choices while considering environmental footprint and creating a positive influence in the communities they serve. The objective of this report is to investigate and identify how Subway competes in the market through identifying the main performance objectives and examining the measures implemented within the operation, in order to maintain their desired level of performance. It will explore
Beginning with one restaurant, Sonic has become the largest drive-in chain in the United States. While they are smaller than their competitors, they are still leading in sales growth, customer loyalty and customer satisfaction. Sonic restaurants saturate the southern U.S. This gives them the opportunity to expand to other area. However, Sonic is reluctant due to the colder climates and their basis as a drive-in restaurant. Sonic should look at adding or combining capabilities to it’s restaurants to increase competitiveness and make it easier for them to expand into other areas without limiting themselves.
During the same period, Little Caesars made a strong push and they have continued to grow. Little Caesars' "two for one" marketing approach was effective in infiltrating the "mom's night off" segment, and is seen by customers as a great value. This is adding direct competition into our niche market share. Little Caesars is surely not making headway with the pizza connoisseurs, but it has effectively targeted a market in which Pizza Hut does not currently have a strong presence. 50% to55% of this market is made up of family dining situations. Our marketing team has conducted multiple data analyses on ways in which we can gain market share from Little Caesars within this market. After much thought and many hours of research, we have devised a marketing plan that will potentially improve our market share.
In 1967, fast food represented 14.3% of combined far from home nourishment uses, and by 1999 it achieved 35.5% (Mark D. Jekanowski, James K. Binkley and James Eales, 2001). For fast food restaurant clients, the convenience can be defined as time saving and avoiding the preparation of food (Mark D. Jekanowski, James K. Binkley and James Eales, 2001). One of the reasons why people choose to buy fast foods is because of spouse employment and assigned time standards (Mark D. Jekanowski, James K. Binkley and James Eales, 2001). One does not wait for food, because fast food is fast. You get service almost immediately, the quality of food is consistent, and getting the products information is minimal. If they do not deliver these advantages to people, they won’t be convenient anymore (Mark D. Jekanowski, James K. Binkley and James Eales, 2001). People would not travel far and wide for the food. It should be in close proximity to them. That’s why fast food restaurants are placed in conveniently accessed locations (Mark D. Jekanowski, James K. Binkley and James Eales, 2001). For example, McDonalds uses an ‘in-you-face’ strategy. “McDonald’s wants to have a site wherever people live, work, play, or gather. Our convenience strategy is to monitor the changing lifestyle of consumers and intercept them at every turn. As we expand customer convenience, we gain market share.” (McDonald’s Corporation USA, 1994 Annual Report, p.8). Within the fast food industry they make use of ‘satellite’ restaurants as a strategy. They are small, they have a limited-menu, lower operation costs and they lease properties for the restaurants. This all lowers the cost of growth (Mark D. Jekanowski, James K. Binkley and James Eales,
By choosing to expand into markets later than other fast food restaurants Burger King hopes to avoid the problems of developing infrastructure and establishing a market base. For instance, by following McDonalds into Brazil, Burger King avoided the need to develop the infrastructure and mark...