Comcast Case Study

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In today standards people look at Comcast they see the largest mass media and communication company in the world by revenue. Also people see it as a huge conglomerate because Comcast is the largest cable and home internet service in the United States of America while having the third largest home telephone service provider. This is why people fear Comcast because they are the ones who basically control the market in those three areas. Now looking at what Comcast has become people need to understand how this all started by first looking into the history. Then look into their five main subsidiaries and whether the company has a global presence. Next look at see what new big acquisitions the company has acquired. After looking at these reasons the conclusion can be made that synergy is of real concern through this company.
The time Comcast first started it was not this mega corporation. It actually was very small. Comcast first started in 1963 when Ralph J Roberts purchased American Cable system that only was a small cable provider in Tupelo Mississippi that had five channels and 1,200 subscribers. (Comcast 2010) It was a team of Roberts asked Daniel Aaron and Julian A. Brodsky who helped Roberts analyze and see the potential growth of this company. (Pederson 1998) These three guys are now claimed to be the founders of Comcast. (Comcast 2010) As time went by Roberts was eager to expand but felt the name, “American Cable Systems” was too simple so Roberts had an idea to put communication and broadcast together, creating the word Comcast to create a better technological identity.(Pederson 1998) Then Robert took that name and incorporated the company in Philadelphia because of the strong threshold he had through Philadelphia suburbs....

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...ort theme park in Florida and Universal studio a huge film producer. (Comcast Corporation 2011) Moving along the next thing is Comcast has cable channels E! Entertainment, G4, Golf Channel, and NBCSC. (Comcast Corporation 2011) Third is looking at the aspect of broadcasting which seen through them owning NBC Universal. (Comcast Corporation 2011) This is seen though the idea about how Comcast has full control over NBC broadcasting news. (Comcast Corporation 2011) Then in 2002 Comcast paid for naming rights of the University of Maryland basketball arena.(Sports Business Journal 2011) The arena is now called Comcast Center. (Sports Business Journal 2011) Lastly Comcast owns the professional hockey team the Philadelphia flyers. (Fernandez 2013) After looking at these subsidiaries it is easy to see how Comcast is all around us and some people do not even know it.

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