Colour Perception Essay

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The Psychology of Colour Preferences

The way that different colours can impact the psychological condition of the human beings in one of the interesting topics for the psychologists. The psychologists have been studying the psychology of colours during the nineteen century and are since then, their researches have helped people develop their information on the visual world. Scholars have figured out that colour perception which refers to human nature is the cause of the conformity of the person to the world. All of the visual motivational processes which refer to conceptual system of the person comprise the information of colours. In order to better understand the influences of colours on the human behaviors as well as the human’s psychological functions, the definition of colour perception and the parameters that effect on it is necessary to be studied. After understanding the concept of the colour perception, it is possible to explain the psychological and emotional impacts of those colours on the human beings. After explaining the mentioned impacts, the relationship between the colour and the psychological reactions of individuals to specific colours would be explained.
Colour perception is defined as the sense by which the colours of the objects in the environment are perceived by means of the light they give off or reflect. Among the influential factors on the colour perception, there are four important considerations to mention. Those factors are the colour brightness, colour saturation, the implied knowledge of the viewer about the object, and the colours which are surrounding the main colour. As a result of variations in the mentioned factors, different...

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...ed with other colours. Furthermore, Rewell states that people with yellow cars in show more aggression during the heavy traffics. In other experiment, it was observed that people who spend their time with a lot of yellow subjects around themselves feel that time is running very fast. This reason is due to the increased tension as a results of expression to the yellow colour. Rewell also claims that, red can stiulate the secretion of adrenalin in the. It can result in a raise in the blood pressure and consequently the heart beat increase and the subjects inbreathe rapidly.
In conclusion, the recent findings in colour psychology and colour therapy believe that people react to different colours, based on their cultures. Some other findings also believe that colours can psychologically, biologically, and behaviorally affect the human body based on their nature.

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