Coles And Woolworths: A Case Study

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Today dairy farmers across Australia are struggling due to the ‘Milk Wars’ between Coles and Woolworths, only stocking their own branded products in order to make larger profits and reduce their prices to increase their consumer range. If you do not see this as a problem, you must open your eyes. In June 2014, it was recorded that West Farmers Limited own 33.5 percent and Woolworths Ltd own 39.6 percent the Market Share in Australia. This combined is 73 percent in the total market share. If you do not see this as a problem, you must open your eyes. Have you noticed the rapid decrease from when you were a child to having a local family owned grocery store rather than large monopolies dominating the industry. If you do not see this as a problem, …show more content…

At the moment the Price slashes by Woolworths are devastating for local farmers like dairy farmer Kathleen Johnston forced to send her cows to the abattoirs as she looses money when producing the milk. In an interview she stated that “…spent the night crying about it, because just the thought of selling your babies.” and was unable to finish her sentence as she was reduced to tears over the thought of her prized dairy cows. This is the case for many farmers across Australia who are struggling to make ends meat and are forced to abandon their jobs that they …show more content…

We also see the introduction of the ‘RSPCA’ approved produce, with Woolworths stating that they will only have ‘RSPCA’ approved meet, chicken and eggs on their shelves by 2018. This could destroy some farmers as again they are required to have an extremely high expenditure to meet these requirements and have no choice unless they want to lose business with the large duopolies. The Victorian Farmers Federation and the Australian Farm Institute claim that the new demands imposed by the giants result in the reduction of fertility in Australian agriculture and increase and impose new cost of production to Australian

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