Business Summary
Coca Cola is the world's largest producer of soft drink concentrates and syrups, as well as the worlds's largest producer ofjuice and juice-drink products, The company holds a 45% interest in Coca Cola Enterprises, its largest bottler.
The Beverages division primarily manufactures soft drink and non-carbonated beverages and syrups, which are sold to independent and company-owned bottling and canning operations, as well as, fountain wholesalers. Brands include Coca-Cola classic ( best selling soft drink in the world), Caffeine free Coca-Cola Classic, Diet Coke ( sold as Coke light in foreign markets), Cherry Coke, diet Cherry Coke, Fanta, Sprite, diet Sprite, Barq's, Mr. PIBB, Mello Yello, Tab, Fresca, Power Aide, Minute Maid, Fruitopia and other products developed for specific markets, including Georgia ready to drink coffees.
The Foods division is the world's largest maker and distributor ofjuice and juice-drink products. Brands include Minute Maid, Five Alive, Bright & Early, Hi-C And Bacardi.
History
Coke was invented in 1886, by Atlanta pharmacist John S. Pemberton, It was named by Frank- Robinson (Pemberton's bookkeeper), after it's two main ingredients, coca leaves and Kola nuts, In 1891 the company was sold to druggist Asa Candler for $2.300, and by 1895 the soda fountain drink was available in all US states, and expanded to Candia and Mexico by 1898,
Candier sold most of the US bottling rights in 1899 to Benjamin Thomas and John Whitehead of Chattanooga for $1.00. With the backing of John Lupton, Thomas and Whitehead developed a regional franchise bottling system, expanding to over 1,000 bottlers within 20 years. The bottlers used the contoured bottle designed by the C.J. Root Glass Company in 1916,
In 1916 Candler retired to become Atianta's mayor; his family sold the company to Atlanta banker Ernest Woodruff for $25 million in 1919, that same year Coca-Cola went public. In 1923 Wooddruff appointed his son Robert president. Robert continued as chairman until 1942 and remained influential until his death in 1985 at the age of 95-
Robert Woodruffs contribution were in adverting and overseas expansion. During NnrWIl Woodrtiff decreed that every soldier would have access to a 5-cent bottle of Coke. With government assistance Coca-Cola built 64 overseas bottling plants during WKVII. Also during this period the company accepted "Coke" as an official brand name.
In 1960 Coca-Cola brought Ntinute Maid and introduced Sprite in 1961, Tab in 1963 and Diet Coke in 1882. In 1981 Woodruff was succeeded by Roberto Goizueta, a Yale educated chemical engineer, who rose through the ranks.
In 1885, John S. Pemberton, an American pharmacist, created the formula for what is now known as Coca-Cola. Being a pharmacist, Pemberton’s original intention was for this concoction to be used as medicine in order
The history of Coca Cola began in 1886 and it was founded by Atlanta pharmacist, Dr. John S. Pemberton the curiosity led him to create a distinctive tasting soft drink that could be sold at soda fountains. The first servings of Coca – Cola were sold for 5 cents for a glass. During the first year, sales were a meek nine portions per day in Atlanta. Today, daily servings of Coca Cola beverages are estimated at 1.9 billion globally. In 1886 he sold to Atlanta businessman, Asa G. Candler. Under the leadership of Mr. Candler’s the distribution of Coca – Cola expanded to soda fountains. In 1894, overwhelmed by the growing demand for Coca Cola and the desire to make the drink movable, Joseph Biedenharn fixed bottling machinery in the rear of his Mississippi beverage fountain, becoming the first to place Coca Cola in bottles. Considered an innovative tactic back in 1887, it was followed by newspaper publicity and the distribution of promotional items bearing the Coca Cola script to participating pharmacies. One of the most famous advertising slogans in Coca Cola history “The Pause That Refreshes” first appeared in the Saturday Evening Post in 1929. In 2009, the “Open Happiness” campaign was unveiled globally. The central message of “Open Happiness” is an invitation to billions around the world to recess, revive with a Coca Cola, and continue to enjoy one of life’s simple pleasures.
Logo is acknowledged everywhere throughout the world. The Coca-Cola drink was established in 1886 in Atlanta, Georgia by creator John Pemberton, an average of nine servings of Coca-Cola was sold each day. As of today, Coca-Cola has expanded its numbers to 1.9 billion servings of company merchandise (Coca-Cola, 2017, Who we are).
Pemberton's partner suggested the name "Coca-cola" and penned the now-famous trademark in his unique, flowing script. Averages of nine drinks were sold per day after the advertisement. Pemberton died in 1886 and Asa Candler began to purchase the outstanding shares of Coca-Cola. In 1893, Coca-Cola was registered in the United States and then further investment was put it to expand the business.
Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pemberton's French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vending machines around the world.
Coca-Cola began in 1886, when Dr. John S. Pemberton, who at the time was a pharmacist, created a unique form of soft drink that could be sold at soda fountains. Dr. Pemberton’s partner and bookkeeper, Frank M. Robinson, is the person it can be said to have named the soft drink “Coca-Cola” as well as producing the trademarked, and the distinct script, which is still used today. He (he being Dr. John S. Pemberton) fought in the Civil War, and after this chapter of his life, he wanted to invent something that would allow him to have commercial success, as usually everything he had made had failed in pharmacies. Sadly, Dr. John S. Pemberton died 16 August 1888. Following his death, Asa Griggs Candler obtained control of the business.
When Dr. Pemberton mixed the drink with tonic water, sampled it, and critiqued it until excellent, his bookkeeper, Frank Robinson, named the product Coca-Cola and created the distinct and classic font still recognizable today. Before dying only two years later, Dr. Pemberton sold the original product to an Atlanta businessman known as Asa Candler. He became one of the greatest men to work with Coca-Cola. Mr. Candler traveled all around the city handing out coupons and advertisements to people to come and try the best new thing. As the new president, Asa Candler distributed Coca-Cola to more and more fountains outside of his city. With the new syrup plants in more cities like Los Angeles, California; Dallas, Texas; and Chicago, Illinois, Mr. Candler was able to spread items with the famous brand name on them across the country ("Coca-Cola History").
With the development of bottled Coca-Cola in the early 1900s, the company feared that they would be unable to maintain Coke as a high class fountain drink once the democratic tide of bottling began. The company's owner at the time, Asa Candler, stated that "we must not cater to the dives and cheap places" (Pendergrast 96). At first, Candler attempted to maintain the drink's current association with high class individuals by limiting the types of businesses that Coca-Cola was sold at. However, realizing the necessity of targeting a broader audience to expand the business, Coca-Cola adopted a new marketing
Coco cola is one of the worlds largest soft drinks manufacturer, with more than 500 sparkling’s and brands. Dr. John Styth Pemberton, who is the creator of the cola, flavored syrup that found by mixing it with the carbonated water. The beverages was first sold through a soda foundation in a Jacobs pharmacy; Atlanta, Georgia. After seven years of struggle they invented the first coco cola and was registered with the United States patent office. Today the coco cola company manufactures around 10,450 soft drinks in every second the day. Now coco cola manufactures more than 21 different brands of flavors from bottled water to a good old coke. The worlds most precious and valuable brand, that company features 15 billion dollars brands including diet-coke, Fanta, sprite, vitamin water, PowerAde, minute maid etc. the coco cola company system comprises of wholly owned subsidiary of the coco cola company namely coco cola India Pvt Ltd which manufactures and sells concentrated powered beverage mixes, a company owned bottling entity namely Hindustan coco cola beverage Pvt Ltd.
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
As the world 's largest manufacturer and distributor of non-alcoholic beverages, Coca-Cola is certainly no stranger to global marketing. Established in the US, Coca-Cola initiated its global expansion in 1919 and now markets to more than 200 countries worldwide. It is one of the most recognizable brands on the planet and also owns a large portfolio of other soft drink brands including Schweppes, Oasis, 5 alive, Kea Oar, Fanta, Lilt, Dr Pepper, Sprite and PowerAde. Despite this, Coca-Cola often struggles to maintain its market share over its main rival PepsiCo in some overseas markets, particularly Asian countries.
A young pharmacist called Caleb Bradham, who was trying to create a refreshing drink in the summer in order to serve his customers and when the drink had won the admiration of people invented Pepsi cola drink in 1898. Bradham has established in 1902 his Pepsi-cola company, Pepsi-cola was advertised as a drink that aids digestion and the brand started to widespread, and increase sales and Caleb give the brand a slogan “Drink Pepsi-cola. It will satisfy you”.
Coca-Cola started out small in Atlanta, once as a Candler started the Coca-Cola company he " begun an active and innovative marketing campaign that spurred the wide distribution of Coke across the United States." Once he had this going he had to strategically plan on how to bottle his soft drink and get it ready for shipping. Once the product was bottled he had to plan on how his product would be distributed. "In 1899 the Coca-Cola company first signed a bottling contract, As a Candler did not believe bottling would be successful and sold the bottling rights to Benjamin Thomas and Joseph Whitehead." They successfully bottled the Coca-Cola product. Now that bottling and shipping the product wasn't the issue, Coca-Cola was shipped throughout the Un...
The Coca-Cola Company (TCCC), is one of the world's largest beverage company. Although the Company is an American company, has factories in many parts of the world. Directors and chief executive Muhtar Kent is a U.S. citizen of Turkish origin. Today, Coca-Cola is consumed throughout the world at the rate of more than 600 million times per day and this figure is continuing to rise. However, Coca-Cola is not the sort of company to live on its past glories; instead it looks to the future as a challenge and constantly seeks new markets and ways of increasing its market share in areas where it currently has a strong presence. It is the world's largest producer and distributor of syrups and concentrates for soft drinks. Products developed by the Company are sold through bottlers, fountain wholesalers and distributors around the globe. Brand Coca-Cola accounts for about 75 per cent of the Company's unit sales volume of soft drinks.