Wait a second!
More handpicked essays just for you.
More handpicked essays just for you.
Ethical issues that Coca-Cola faces
Ethical issues that Coca-Cola faces
Coca-Cola social responsible interesting
Don’t take our word for it - see why 10 million students trust us with their essay needs.
Recommended: Ethical issues that Coca-Cola faces
Coca-Cola’s Mission
“Our roadmap stars with our mission, which is enduring, it declares our purpose as a company and serves as the standard against which we weigh our actions and decisions” (Coca-Cola Co).
• To refresh the world…
• To inspire moments of optimism and happiness…
• To create value and make a difference.
Coca-Cola’s Vision
“Our vision serves as the framework for our roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth” (Coca-Cola Co).
• People- Provide a working environment where people are inspired to be the best
• Portfolio- Fulfill consumers needs and desires through a portfolio of quality beverage brands
• Partners- Create a team of customers and suppliers where together we create a lasting partnership.
• Planet- Help build and support sustainable communities.
• Profit- Maximize long-term return to shareowners.
I. Summary
An Atlanta Pharmacist, Dr. John S. Pemberton, created Coca-Cola in 1866 (Coca Cola Co). The company grew to be today’s largest non-alcoholic beverage company with operations all over the world. The company strives to make the best work environment for its employees and for its suppliers to follow the same form of conduct. Fortune magazine has named them 4th Most Admired Company, while they rank within the top 50 of most diverse companies. They battle for consumers with PepsiCo, another leading non-alcoholic beverage company. To face similarities between the two companies products, Coca-Cola does a great job of marketing its beverages to all sorts of demographics by changing the flavors and size of its containers. On top of that they are becoming a “greener” company by trying to reduce their ecolo...
... middle of paper ...
...tners and our suppliers to avoid causing, or contributing to, adverse human rights impacts as a result of business actions and to address such impacts when they occur. Furthermore, our Company, bottling partners, and suppliers are also responsible for preventing or mitigating adverse human rights impacts directly linked to their operations, products or services by their business relationships” (Coca-Cola Co).
F. Cultural Environment
Coca- Cola has many plants positioned around the world. Because of this, they must be sensitive to the cultural needs of their employees and consumers. The brand of Coca-Cola is seen by consumers as a product that brings families together for celebrations. The company also wishes others to view them as respecting individuals + valuing differences + representing our consumers and the markets we do business= Diversity (Coca-Cola Co).
Both, vision and mission statements provide purpose to organizations. Therefore, they should set the foundation for the strategic planning process. However, if and organizations strategic direction evolves, leaders should consider revising the organization’s mission and vision
Any successful organization in in the 21st century should have a mission and a vision. When an organization has a foundation and a purpose for existence, they will have the basic qualities of a successful establishment. To follow through with a mission, a vision must be created. A vision is based off of a company’s purpose for existence and formation of long-term goals. Without goals, an organization has nothing to work for and no reason to become successful. While working at Safeway, I was aware of the mission of the company and the vision that the company had.
For example, in January 2005 leader in the Coca-Cola Company human resource department around the world decided to decided to improve Coca-Cola overall mission after an honest assessment was made by the company top company officials. These improvements sought to improve the success, growth and structure of Coca-Cola and to better deal with the task and people of today and their relationship with independent bottlers. After following the same mission statement over a hundred years, recent concerns led to improvements to Coca-Cola mission statement called the Manifesto for Growth. The Manifesto is an overall vision of the company made up of several components, and these components ar...
“The “vision thing” is still with us, but while leaders insist in having a compelling vision, the fact is that many – both the leaders and the visions – leave people standing still, unmoved. A leader who engages stakeholders when developing a vision will, in the end, articulate one that resonates strongly and impels people to act”. (Gandz, 2009). Once the vision statement is created Orange Industries’ effective leadership will propose a plan on how they must execute. This could be described in a mission statement and measured and reviewed at semi-annually
Mission and vision statements are very similar and sometimes confused, but they are crafted for different purposes and focus on different t...
The One Plan and One Goal components also indicate that the mission statement focuses and unifies Ford’s global organizational efforts to improve business performance and achieve the global leadership point in the company’s vision statement” (Ford). Ford’s vision statement is “people working together as a lean, global enterprise for automotive leadership.” (Ford). The company also explains that organizational performance is measured by the satisfaction of their customers, employees, investors, dealers, suppliers, and communities. Ford’s vision statement states that the company places a great deal of emphases on global leadership, stakeholder relations, and lean business in their quest to become the world’s leading automotive brand in products and services. Ford Motor Company prides itself as a company that is passionately committed to providing personal mobility for people around the
Today Coca-Cola has an annual revenue of over 43 Billion and is operating in every country in the world but 2. Coca-Cola has also recently been allocating its resources to sustainability efforts within the company with an emphasis on water stewardship, energy and climate, packaging, and agriculture. When Greg Koch, Senior Director for Water Stewardship, was asked why Coca-Cola cares about water he said, “Well, water is truly at the heart of our business. It is an essential ingredient in all of our beverages and is used to grow the agricultural ingredients on which we rely. Water is also critical to the health and economic prosperity of the communities we serve and operate in. If communities are not sustainable, neither is our business.”
Without a doubt, no beverage company compares to Coca-Cola’s social popularity or brand notoriety. Some people buy coke, not only because of its taste, but because it is also the most socially accepted brand. Another strength that is very important to Coca-Cola is customer loyalty. For instance, in a household where parents are avid Coke drinkers, this will be passed down to their children. Customers will continuously but Coke.
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
Vision and mission statements play a vital role in the strategic planning of an organization. Aguinis (2013) states defining an organization’s current and future identity are a key component of the strategic planning process. Strategic planning creates a blueprint to chart an organization’s goals and to aid in the division of resources to properly achieve the established goals (Aguinis, 2013). Properly communicating the goals and identity of an organization are essential if employees are to completely understand their purpose and mission to the organization. A review of the vision and mission statements for Harley Davidson reflects certain insights into the identity of the organization but also reflects some areas of improvement in adequately including the eight characteristics of an ideal mission statement.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
• This business plan leads the way. It renews our vision and strategic focus on the quality and value we put in our products and the market segment originally targeted. Our vision has been broadened by the success we have found in the marketplace, to the extent of adding new products and current plans on additional items and services. It has given us a step-by-step plan to meet and exceed our goals for increased sales, gross margin, and profitability.
Coca Cola's mission statement is broad and impressive, including, "To refresh the world", "To inspire moments of optimism", and "To create value and make a difference". These goals are a big part of the company's marketing campaign, which includes memorable slogans like “I’d like to buy the world a Coke”, “Have a Coke and a Smile”, and the most recent “Open Happiness”. All of these campaigns express a broad theme in order to connect with people from all cultures and backgrounds. Coca Cola has always had a diverse marketing strategy that includes TV commercials, live events, and most recently internet advertising.
Vision and mission statements are often mentioned in front of annual reports of companies as well as when we log into websites of different companies, we will come across their vision and mission statements. They might also be displayed in the company’s premises as well as they are emphasized in the company’s information and major documents.