Coca-Cola Neoliberal Ideas

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However, the continuation of this growth will only

withstand itself through the world's resources. The limitation of resources around the world will

thereby limit the so call 'unlimited' expansion of industries. The globalization of these markets allow

for certain corporations to freely maximize their potential of growth through the exploitation of certain

countries that have less power and money (Smith 2012). On the international scale, Coca-Cola shown

that the neoliberal theory projects flaws. In India, Coca-Cola has been deemed unethical, using such

destructive means to gain maximum profit. One of the largest pop drink producer has been ordered to

close down its company due to factors of water drainage from the ground. The …show more content…

This makes us wonder, why are we approving this practice to consciously diminish

limited resources in order to earn profit. This free market and free trade system allows for corporations

to grow economically for the state without worry of future consequences on nearby countries.

Neoliberal ideas at the national level have changed how states work in a tremendous way. The

promotion of this economic practice created a market based economy that strives on the a competitive

and on an efficiency scale. The neoliberal theory changed the way economic systems works, it led to

states restructuring the way their market systems work, economic liberalization, and the demolition of

the welfare system. In previous times, the fact of a market system having complete freedom and control

of the government seems almost impossible. However neoliberalism become an economic ideology of

national governance and became an accepted worldview (George 1999). In Canada, neoliberalism …show more content…

In fact, individuals of the public good and the community

are deemed unnecessary to the welfare system. Problems such as unemployment, poverty, class

separation and inequality are blamed on individuals rather than the free market that is a large

component to the negative outcomes. Individuals are seen to be able to compete with these large corporations and stand against them (Passas 2000). Therefore, neoliberalism theory leads to the focus

on individuals rather on society as a whole. Striking to be a large issue on the basis that each individual

are seen to help themselves from the exploitation of large corporations imposing their capitalist ways

and the fight of market share. Individual store owners, or self own corner stores are becoming stressed

because of the overwhelming of the big retail stores such as Wal-mart. Now this becomes an issue, if

society believes that individuals are capable of competing against rich, big retail stores or any

corporations then individuals will continue to stand below these corporations in the market share.

At the start of this paper, neoliberalism was stated to be quite harmful to society and the

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