Coca Cola Company
(Individual Strategic Planning Assessment)
Mission Statement:
“Our road map starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions”
• To refresh the world
• To inspire moments of optimism and happiness
• To create value and make a difference”
The mission of Coca Cola is not only limited to manufacturing beverages, but goes beyond focusing the impact of company on its global customers. (Barbara)
Vision Statement:
“Our vision serves as the framework for our Roadmap and guides every aspect of our business by describing what we need to accomplish in order to continue achieving sustainable, quality growth”
• People: Be a great place to work where people are inspired to be the best they can be.
• Portfolio: Bring to the world a portfolio of quality beverage brands that anticipate and satisfy people's desires and needs.
• Partners: Nurture a winning network of customers and suppliers, together we create mutual, enduring value.
• Planet: Be a responsible citizen that makes a difference by helping build and support sustainable communities.
• Profit: Maximize long-term return to shareowners while being mindful of our overall responsibilities.
• Productivity: Be a highly effective, lean and fast-moving organization.” (Barbara)
Goals:
The goals and aims of Coca Cola are as follow:
• To be number one enterprise in terms of beverages sales and customer services
• Further expansion and revenue generation
• To conduct business ethically and to increase growth sustainably for further competition
• To create value in the minds of customers globally
• To maintain high quality standards (Objectives and Statements)
Strategies to a...
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...n effort to minimize the effect of their production operations on environment. It will also help in boosting their company’s image. (Monitoring system of coca-cola)
Bibliography:
Barbara, F. (n.d.). Coca-Cola Mission Statement - 7 Values, 6 P’s, 5 Behaviors, 1 Happy Mission. Retrieved from About.Com: http://retailindustry.about.com/od/retailbestpractices/ig/Company-Mission-Statements/Coca-Cola-Co--Mission-Statement.htm
Monitoring system of coca-cola. (n.d.). Retrieved from UKESSAYS.Com: http://www.ukessays.com/essays/marketing/monitoring-system-of-coca-cola.php
Objectives and Statements. (n.d.). Retrieved from The Coca Cola Company: http://thecocacolacompany-sabrinayang.weebly.com/objectives.html
Strategy and Competitive Advantages . (n.d.). Retrieved from Coca Cola FEMSA: http://www.coca-colafemsa.com/femsa/web/conteudo_en.asp?idioma=1&conta=44&tipo=27617
Both, vision and mission statements provide purpose to organizations. Therefore, they should set the foundation for the strategic planning process. However, if and organizations strategic direction evolves, leaders should consider revising the organization’s mission and vision
Any successful organization in in the 21st century should have a mission and a vision. When an organization has a foundation and a purpose for existence, they will have the basic qualities of a successful establishment. To follow through with a mission, a vision must be created. A vision is based off of a company’s purpose for existence and formation of long-term goals. Without goals, an organization has nothing to work for and no reason to become successful. While working at Safeway, I was aware of the mission of the company and the vision that the company had.
Future-focused decision-making. Protect, nurture, and grow our business in the global economy. Effective, efficient use of our resources to maximize profits," (Hendrickson, n.d.) summarized in our slogan "the world rides on us," (Hendrickson, n.d.). A vision statement should describe the company's goal of who they will be in the future, their definition of success, and actions needed to realize the future goals (Kinicki, 2016). Hendrickson's vision statement does not communicate this information as effectively as the mission statement achieved its goal.
While the revised vision statement expressed “what” the company was planning to achieve, however, the company did not identify the connection for employees with “how” (Coate, 2014). The biggest issues lay in the fact that, the current vision statement is not known throughout the organization (H&R Block, Inc.
The success of the company also improves the lives of our other important participants - our people, our business partners, our investors and the countries in which we work. As a basis for our vision, we strive to meet the performance criteria that we have identified in the following areas: • Financial indicators • Delivery to the client • Leading brands • Sustainability • Conservation and development of people •
The vision statement has not been revised in light of new opportunities. Therefore it is recommended for TJG management to reinvigorate the vision statement so that it is more relevant for where the company is headed in the future. The vision statement should paint a clear picture of where the company wants to head and describe the strategic course to get there making sure that the journey is feasible. It should be memorable, focused, forward looking and utilise language that allows flexibility for any changes in the directional course (Thompson et al. 2016). As such, a revised vision statement for TJG could
Coca-Cola HBC joint value creation teams’ goal is to help to meet the issues related to sustainability which are essential for customers through awareness campaigns and efficiency programs on environmental benefits (Coca-Cola HBC Corporate Social Responsibility Report
As a leader, whether of a “Fortune 500” company or simply a manager of a local “mom and pop” store, it is important to have a clear idea of what the vision and main priorities of the company you are working for are. We have discussed the creation of a vision statement a lot in class. This statement should be focused and well known by both you and your employees. A vision statement is meant to clearly communicate both the purpose and the values of the organization. For employees, it should give direction about how they are expected to behave and also inspire them to give their best. When the vision statement is shared with customers, it helps to shape their understanding of why they should work with your organization. Defining a short, concise list of your company’s main priorities is also a very important task. As Kaplan...
Coca –Cola (KO) is one of the world’s largest beverage companies. Company was incorporated in September 1919 under the State of Delaware law and headquarters is located in Atlanta Georgia. But from 1886, company established its brand in US (Coca-Cola, 2012, p. 1). Currently company is providing for more than 500 varieties of non-alcoholic sparkles to the customers around the world. Apart from this, company also serve for still beverages that includes enhanced water, water, ready-to-drink, juices, energy drink, sport drinks and so on.
This is our road to sustainable, profitable growth, creating long-term value for our shareholders, our people, and our business partners”
Coca - Cola : Claims, Values and Polices Coca-Cola is a well-known and cherished brand name. When people think of this name, memories tend to overflow in their heads. Why do you need to be a member? Because, not only does Coke taste great and refresh your own personal memories, it also fills you with memories of the Coca-Cola like "Always Coca-Cola", the antics of the Coke polar bears, and all of the different ads that have represented Coke over the years. Just about every ad you see, as a consumer, has tons of hidden meanings.
Vision and mission statements play a vital role in the strategic planning of an organization. Aguinis (2013) states defining an organization’s current and future identity are a key component of the strategic planning process. Strategic planning creates a blueprint to chart an organization’s goals and to aid in the division of resources to properly achieve the established goals (Aguinis, 2013). Properly communicating the goals and identity of an organization are essential if employees are to completely understand their purpose and mission to the organization. A review of the vision and mission statements for Harley Davidson reflects certain insights into the identity of the organization but also reflects some areas of improvement in adequately including the eight characteristics of an ideal mission statement.
The Coca Cola Company has been among the world’s top companies that have been able to perform well in all the areas of the world. The company follows the latest strategic research and evaluation methods to formulate such strategic policies that helps in not only meeting the customer expectations and desires but also achieving various organizational goals and objectives.
Coca-Cola is a company with sustainable competitive advantage. The company is innovative and has an extensive business model with boasts of a sustainable distribution network. The company was incorporated in the late 1800s to commence the production of a sweet fizzy beverage that has become the world's most known brand. Presently, the company is still on an upward trajectory as it remains one of the world's most sought-after stocks. The company's competitive advantage has shown resilience and sustainability over the years.
"Over a century of sweet tasting beverages with family and friends." The positioning statement of Coca-Cola needs to project the image in the minds of their existing consumers, as well as potential new consumers, the history of Coca-Cola being a competing global brand in the beverage industry and the association of the brand with fun themes such as social events, parties, family activities, etc. According to Kotler and Keller (2016), positioning "is the act of designing a company 's offering and image to occupy a distinctive place in the minds of the target market." There are factors that must be taken into account to produce an effective positioning statement that will attract the attention of the targeted market segment: