Cisco Case Study

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Cisco’s Share Price Between 1999 and 2003 In the year 2000, Cisco Systems had delighted in forty-quarters characterized by a staggering growth. At some instance, it had outdone GE as a highly valued business globally. Cisco was faced with the fortunate challenge being unable to meet its demand. As a solution, it ventured into long-term obligations with its major component producers and manufacturing partners. In addition, it also built up its constituent inventories. Because of communication gaps amid the numerous levels of the company’s suppliers, triple, and double orders were implemented in order to lock in limited components in the boom. The company was entangled in a spiteful cycle of theatrically inflated sale estimates. Cisco never saw …show more content…

In the effort to lock supplies of limited products, the company was seen ordering enormous quantities in advance. Another symptom of the problem was the artificially inflated projections. Other companies had noted the flaws in their projections, but Cisco failed to notice. This was because there existed other Competitors in the market that compromised Cisco’s projections since customers would turn to suppliers who would deliver the products first. In addition, the triple and double ordering of inventory without contemplating on the accuracy of their projections was a great symptom that squeezed on the supply of goods and bloated the demand …show more content…

One of the strategies was outsourcing manufacturing. The company entered into contracts with several manufacturing companies who then supplied the fully assembled goods to Cisco. The second strategy was the company’s growth through acquisition. Since the company had gone public, 11 years prior to the blunder, Cisco had not been growing and at times, it had staggering growth. Cisco anticipated that if growth were to continue at a similar pace, it would be a big company in the American economy. Another driving force was the rumor that at the time of the blunder, some components and products of Cisco were believed to be in short supply. In the effort to achieve all these, Cisco entered into prolonged contracts with various suppliers to facilitate building up its inventory. The contracts could also reduce the lead-time of supplying goods to customers due to the stock build up and availability without necessarily waiting manufacturers to supply in order for Cisco to sell to buyers. Role of Forecasting in Cisco’s Inventory

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