Chocolates Case Study

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The chocolate industry in India is one of the major segments of the Indian confectionery, which is at the pace of increasing demand. Food retail industry and confectionery are the fastest growing sectors which would accelerate the growth of chocolates in the country.

Introduction
India is a nation of chocoholics and the country has one of world’s fastest growing chocolate markets. Chocolates, one of the mouth-watering foods are relished by kids, young and middle-aged people in India. In the market chocolates are in different sizes designs and shapes according to the occasion and are priced correspondingly. Chocolates are today consumed by all age groups and it also becomes best gifts for all celebrations. This is the reason the chocolate …show more content…

Candyman Chocolate Choco Double Eclairs
Eclairs
Verem lacto
Tofficho and cofitino

Industry opportunities, challenges and current solutions
Franchise Opportunities
There are a wide variety of chocolate industry opportunities available for the franchisee, based on location, clientele, and affluence. Franchises exist in storefront or online variety and for shipping or hand delivery; specialty stores provide high-end treats and bulk candy stores offer large quantities of varying quality
Gift-Giving Like flower shops, these businesses often focus on themed chocolates and delivery
Bulk Candy Offering a wide assortment of candies of all types (including non-chocolate), these stores often charge by the pound…or half pound!
Premium or Unique High-end, specialty items, imports from areas with historical processes
On-Site Baking That smells….advertising in the air!
Ethical Free trade or other, quality products produced process and delivered in a certifiably ethical and/or environmental manner.

Consumption of chocolates is increasing in the country which will continue to flourish the market revenues. It is expected that India chocolate industry will be growing at the CAGR 23% by volume between the years 2013-2018 and reach at 3,41,609

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