Chipotle Mexican Grill Research Paper

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While the economy withers, there is a new fast food company that grew a little over 20% in the last year. The Chipotle Mexican Grill is a growing fast food chain. Chipotle offers a new fast food experience. Tasty. Hip. Fresh. This is a place with a promise of “food with integrity”. As I walked into Chipotle the venue looked modern and new. There were tables around the room and bar tables with round stools located along the back wall. Chipotle is very compact and not a good place for big groups. Every time I walk into Chipotle there is traffic inside as the line snakes around the restaurant The menu is concise and easy to understand: burrito bowl, burrito, soft or crispy tacos, chips and guacamole, salad, and choice of beans, and meats,

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